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WE Cooking and Diets Report

Download the full report for further insights

Home time during the pandemic sparked young Europeans’ passion for cooking and eating healthy. But with restrictions lifted and many young people returning to normal life, what does their relationship to food and cooking look like now? YPulse’s WE Cooking and Diets report digs into Gen Z and Millennials’ eating habits, what inspires them to cook, and how brands can aid in their cooking journey.

Download the full report for insights on:

  • How committed young Europeans are to eating healthy in 2022
  • How Gen Z is catching up with Millennials within the kitchen
  • The eating habits of U.K. consumers compared to their European counterparts

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February & March 2022

Additional survey content for Pro users: What young Europeans are typically eating for breakfast, lunch, dinner and snacks, how frequently Gen Z and Millennials are following food-related activities and if young people are consuming plant-based products

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both North America and Canada

All surveys fielded after June 1, 2021 are expanded to a Western European sample and totals now reflect the views of 13-39-year-olds in Western Europe

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