Mar 30 2022
What even is the metaverse and are young Europeans interested?
YPulse’s exploration of The Metaverse looks at the current realities of virtual spaces, what they mean to Gen Z and Millennials, what the future of the metaverse may look like, and how brands can pioneer their own virtual pathways.
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Report length: 59 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded January 2022
Additional survey content for Pro users: How many Gen Z and Millennials have bought / are interested in buying NFTs, cryptocurrency, and digital land, how their relationships on social media compare to their relationships in virtual worlds, and who they think is able to create one single metaverse.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent