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WE The Metaverse Trend Report

Mar 30 2022

What even is the metaverse and are young Europeans interested?

YPulse’s exploration of The Metaverse looks at the current realities of virtual spaces, what they mean to Gen Z and Millennials, what the future of the metaverse may look like, and how brands can pioneer their own virtual pathways.

Download the full report for insights on: 

  • What the current metaverse is for Gen Z and Millennials
  • What they’re doing in virtual worlds they are part of and how they want brands to interact
  • How young people feel about the metaverse and what they think they’ll do in it in the future
  • Brand opportunities in the metaverse and how brands are infiltrating it

Report length: 59 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded January 2022

Additional survey content for Pro users: How many Gen Z and Millennials have bought / are interested in buying NFTs, cryptocurrency, and digital land, how their relationships on social media compare to their relationships in virtual worlds, and who they think is able to create one single metaverse.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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