NEW GEN Z 101: Unlock & Outlast Microtrends

WE Tech / Device Usage

Mar 07 2022

Tech devices became an even more essential part of young Europeans’ lives during the pandemic as screens became central to entertainment. But what does their tech use say about their lives now? YPulse’s tech / device usage report looks at the devices young Europeans own today, how often they’re using them, and where they’re buying their new tech.

Download the full report for insights on:

  • The devices Gen Z and Millennials are using daily
  • The devices they own and care about most—and what it says about their entertainment preferences
  • How they’re shopping for tech devices now

Report length: 11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February 2022

Additional survey content for Pro users: Gen Z and Millennials’ favorite tech brands, the devices they think are the coolest, how many hours they’re spending on their devices, the tech products they’re planning to buy this year, and how they feel about data collection

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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