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Private: WE Social Media Behavior Report

Download the full report for further insights

You already know that social media is big with young consumers, and that hasn’t changed. But as certain platforms rise in popularity and young Europeans increasingly log into their accounts for reasons beyond connecting with friends and family, the expectations of social media are shifting. YPulse’s WE social media behavior report digs into the platforms they’re on most, the types of content keeping young Europeans scrolling their feeds, and how brands play into young peoples’ social media use.

Download the full report for insights on:

  • The platforms young Europeans are using the most, and how they describe them
  • The main reasons young people are on social media, what this entails, and how brands can contribute
  • What Gen Z and Millennials are posting about brands

Report length:11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February 2022

Additional survey content for Pro users: The brands Gen Z and Millennials are following on social media and why, what subjects / objects are in their social media posts, and where young people are sharing personal info such as songs they like, recommendations, their location, etc.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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Western Europe