Feb 28 2022
The majority of young Europeans are creating content for an audience—and that means almost all Gen Z and Millennials are influencers in their own right. While their audiences may be ”nano” compared to big names, their potential to influence their followers should not be overlooked, nor should their eagerness to work with brands.
YPulse’s new research is a guide to these next-gen creators: who they are, what and why they’re posting, how they feel about working with brands, and what the future of creator collabs looks like in the era of the nano-influencer.
Download the full report for insights on:
Report length: 42 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded December 2021
Additional survey content for Pro users: How young people describe themselves, what they use to edit their photos & how they edit their physical appearance, and their favorite app to post content on.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent