NEW GEN Z 101: Unlock & Outlast Microtrends

WE Causes / Charity & Activism Report

Feb 07 2022

Like their North American counterparts, young Europeans are generations of activists, and they’re passionate about a wide range of social issues affecting themselves and those around them. In YPulse’s WE causes / charity and activism report, we dive into the issues young Europeans care about today, how they’re showing their support, and the role brands can play in supporting the causes these generations care about.

Download the full report for insights on:

  • Young Europeans’ commitment to social causes and issues, and the ones they care about most
  • The top actions they’ve taken to support a cause they care about, and TikTok’s role in their activism
  • The top causes they want brands to support—and how

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in December 2021 & January 2022

Additional survey content for Pro users: Who they are gifting and how much money they plan to spend on the gift(s), and what they want as a gift from others for Valentine’s Day.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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