NEW GEN Z 101: Unlock & Outlast Microtrends

WE The In-Between Trend Report

Jan 31 2022

As we enter 2022, we’ve been exploring the mindsets of Gen Z and Millennials in Western Europe, and have found that many young people are living in a limbo created by COVID. While many are craving the experiences they’ve been missing out on for so long, they’ve also adjusted in many ways to their new, much-closer-to-home normal. The reality is that some things will never return to the way they were—and many don’t want to go back to everything they left behind. Now, they’re moving forward with their lives within the pandemic.

Download the full report for insights on: 

  • The sobering reality of young Europeans’ lives in 2021, and how that’s influencing their 2022 outlook
  • Their current state of limbo, and how they’re choosing to enter another year of COVID
  • What’s next for young Europeans going into 2022 in terms of retail, style, travel, and experiences

Report length: 37

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in November 2021

Additional survey content for Pro users: What purchases young Europeans plan to make in 2022, what they plan to return to and what they will never do again, and what will become part of normal life once the pandemic is over.

Survey content for pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent.

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