While young Europeans hoped their holidays would be closer to normal this year, the pandemic created another challenging season. But YPulse’s pre-holiday report indicated that Gen Z and Millennials were planning on shopping more this, visiting stores in-person, and spending to make the holidays special after (another) difficult year. Did they follow through?
We followed up on young Europeans’ holiday shopping to see how much they spent, when they shopped, and what they bought.
Download the full report for insights on:
- When young European shoppers started shopping for the holidays this year
- How they shopped, in-person vs online
- How holiday shopping differed by region
Report length: 11 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in December 2021 and January 2022
Additional survey content for Pro users: Additional activities young people are doing / interested in doing to help improve their mental health, how many have spoken to a professional about their mental health, and how mental health compares to physical health in terms of importance.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, and Parent