NEW GEN Z 101: Unlock & Outlast Microtrends

WE Mental Health Report

Jan 10 2022

Mental health has long been a priority for Gen Z and Millennials, but the past two years have forced them to pay even closer attention to their inner lives. YPulse’s WE Mental Health report explores what young Europeans are doing to help their stress and anxiety, and the opportunity brands have to provide resources, advice, open discussions, and content to help them deal with and improve their mental wellness.

Download the full report for insights on: 

  • How young Europeans are adapting to the uncertainty of COVID and how it is impacting their mental health
  • What they are doing to cope with stress and anxiety
  • How young consumers want brands to participate in discussions around mental health and entryways for brands to get involved in the topic
  • Millennial parents’ early jump on their kids’ mental health and what they want from brands

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, Italy, fielded in November 2021 

Additional survey content for Pro users: Additional activities young people are doing / interested in doing to help improve their mental health, how many have spoken to a professional about their mental health, and how mental health compares to physical health in terms of importance.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, and Parent

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