NEW GEN Z 101: Unlock & Outlast Microtrends

WE Insurance Report

Jan 03 2022

The majority of young Europeans believe that everyone should have some kind of insurance, and for the most part, they practice what they preach. But what types of insurance do they value the most, and how has COVID impacted their thoughts on being covered? In this report, we dive into young Europeans opinions about insurance, the types of insurance Millennials value most now, and what they look for when choosing insurance providers.

Download the full report for insights on: 

  • How many Millennials have insurance coverage, and their opinions on insurance
  • What they’re looking for in their insurance policies
  • How Gen Z is entering the insurance market

Report length: 11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, Italy, fielded in November 2021 

Additional survey content for Pro users: Their biggest financial priorities now, the biggest influences on their various types of insurance coverage, and their opinions on pet insurance.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, and Parent

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