NEW GEN Z 101: Unlock & Outlast Microtrends

WE Auto Report

Dec 27 2021

Young Europeans are largely a generation of car owners, and the pandemic only increased their interest in having a vehicle of their own. But that doesn’t mean that their needs and preferences aren’t shifting the auto industry. So what are they looking for now? In this report, we dive into Gen Z and Millennials’ current car ownership and future plans, where they plan to buy their next car, the features they’re looking for, and how much they’re willing to spend.

Download the full report for insights on: 

  • How many Gen Z and Millennials currently own cars, and how many want to
  • Their preferences for buying, including the rise of digital options
  • Interest in electric and eco-friendly features, and who is driving the trends

Report length: 11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, Italy, fielded in November 2021 

Additional survey content for Pro users: Motorcycle ownership, how much they estimate they’ll spend on their next vehicle, driver’s license status, more on their attitudes about cars

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, and Parent

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