YPulse Trend Report: Hispanic Millennial Snapshot

Gen Z and Millennial research, trends, and insights

Today’s young consumers are a massive consumer group, and though they may share many core characteristics, it’s important to look at the demographics that live within the generation. We survey Millennial every month, but when we look at the data, we are sure to zoom in on specific groups to find any differences that might exist. This report, we’re zooming in on Hispanic Millennials, to give you a full look at their behaviors from mobile to entertainment and more and highlight any ways they differ from their non-Hispanic peers.

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