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YPulse Trend Report: Surprise & Delight

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Algorithms and Big Data are driving a lot of the content, marketing, and experiences that are served up to young consumers, and while they appreciate the convenience and seamlessness of high-tech solutions, these are also their norm. All this tech-targeting has also led to a reality where they just aren’t surprised by much any more. Looking to add excitement to their days and shake up the repetitive and expected, they’re increasingly seeking out experiences that surprise them, give them a dose of randomness, and provide unexpected moments of delight.

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