What is the TOP reason you visit the social media platforms you use?

Source: Behavioral Data 2021 02A Field Dates: 01/08/2021 - 01/12/2021Base: N=1000Type: Single Response

Download full datafile (.xlsx)

[OPTIONS]
  1. Entertaining content
  2. Keeping up with friends’ and families’ lives
  3. Following the news
  4. Finding new products / brands
  5. Getting inspiration for a hobby / passion
  6. Posting content
  7. Finding like minded-people / groups
  8. Selling products / services
  9. Keeping up with celebrities / influencers
  10. Building my brand
  11. Other, please specify:
Scroll to view the entire table
S215. What is the TOP reason you visit the social media platforms you use?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Black, Indigenous, People of Color Region City Parents Parent Quarantined Status
Male Female Under 18 18 and Over Gen Z (13 to 19) Millennial (20 to 38) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 19), M Gen Z (13 to 19), F Millennial (20 to 38), M Millennial (20 to 38), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic BIPOC White / Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Quarantined Not quarantined
Keeping up with friends’ and families’ lives 29% 24% 35% 25% 30% 22% 31% 22% 32% 25% 17% 27% 33% 29% 39% 25% 23% 33% 19% 31% 21% 25% 26% 41% 17% 28% 25% 37% 27% 19% 32% 33% 20% 21% 22% 31% 21% 35% 29% 23% 30% 33% 25% 34% 36% 26% 44% 26% 29% 31%
Entertaining content 28% 31% 25% 38% 26% 41% 25% 41% 23% 38% 45% 29% 23% 25% 18% 38% 36% 22% 41% 35% 35% 36% 26% 18% 47% 35% 27% 23% 37% 32% 25% 27% 30% 36% 32% 27% 32% 26% 33% 25% 26% 30% 30% 27% 22% 32% 20% 23% 30% 24%
Following the news 8% 8% 7% 4% 8% 4% 9% 4% 9% 4% 3% 7% 8% 14% 7% 4% 5% 10% 6% 2% 7% 4% 10% 9% 6% 2% 10% 9% 4% 7% 9% 8% 4% 11% 10% 7% 9% 7% 8% 11% 7% 4% 9% 6% 7% 8% 5% 10% 7% 9%
Posting content 6% 7% 5% 4% 6% 5% 6% 5% 7% 4% 5% 5% 8% 7% 6% 4% 5% 7% 5% 4% 5% 5% 9% 5% 6% 4% 7% 6% 5% 5% 7% 6% 9% 2% 9% 5% 7% 5% 2% 8% 8% 5% 6% 6% 8% 5% 7% 10% 5% 8%
Getting inspiration for a hobby / passion 5% 5% 6% 5% 5% 7% 4% 7% 5% 5% 10% 8% 5% 2% 6% 5% 9% 4% 7% 4% 6% 11% 4% 4% 5% 9% 5% 4% 6% 8% 5% 5% 7% 9% 8% 5% 8% 4% 5% 6% 4% 8% 5% 6% 5% 6% 5% 5% 6% 4%
Finding like minded-people / groups 5% 5% 5% 5% 5% 6% 5% 6% 5% 5% 9% 3% 6% 6% 2% 5% 5% 5% 4% 7% 7% 3% 5% 5% 5% 7% 6% 4% 5% 9% 5% 5% 6% 5% 7% 5% 6% 4% 4% 8% 6% 3% 5% 5% 5% 6% 5% 4% 5% 5%
Finding new products / brands 5% 5% 5% 4% 5% 3% 6% 3% 6% 4% 1% 5% 4% 7% 8% 4% 3% 6% 2% 7% 4% 3% 7% 5% 2% 5% 6% 5% 4% 5% 6% 5% 4% 8% 4% 5% 5% 5% 5% 3% 5% 7% 6% 4% 5% 5% 2% 9% 5% 5%
Keeping up with celebrities / influencers 4% 5% 4% 8% 4% 7% 4% 6% 4% 8% 4% 6% 4% 4% 2% 8% 5% 3% 9% 7% 4% 6% 4% 3% 8% 7% 4% 3% 8% 7% 3% 5% 4% 3% 4% 5% 4% 5% 4% 7% 4% 4% 5% 4% 3% 5% 4% 2% 5% 4%
Building my brand 4% 5% 2% 1% 4% 1% 5% 3% 4% 1% 7% 6% 2% 3% 6% 1% 6% 4% 1% 1% 10% 2% 5% 3% 1% 2% 7% 2% 1% 4% 5% 3% 8% 2% 3% 4% 4% 4% 4% 3% 4% 3% 4% 3% 5% 3% 3% 7% 4% 4%
Selling products / services 3% 2% 3% 2% 3% 1% 3% 1% 3% 2% 0% 3% 4% 3% 2% 2% 2% 3% 2% 1% 1% 3% 3% 4% 2% 1% 2% 4% 2% 3% 3% 2% 4% 2% 1% 3% 2% 3% 2% 4% 3% 1% 3% 2% 3% 2% 4% 3% 2% 3%
Other, please specify: 2% 2% 2% 3% 2% 2% 2% 2% 2% 3% 1% 1% 2% 1% 5% 3% 1% 3% 4% 1% 0% 1% 2% 3% 3% 1% 2% 2% 2% 1% 2% 2% 4% 2% 0% 3% 2% 2% 4% 1% 2% 2% 2% 2% 2% 2% 1% 2% 2% 3%
Base 978 499 479 176 802 245 697 282 696 176 106 140 191 188 177 176 246 556 90 86 128 118 281 275 126 119 355 342 212 131 635 702 160 116 210 768 405 573 198 154 395 232 520 459 326 653 172 154 698 280
Base: Uses Social Media
Scroll to the top of the page