What causes are inappropriate for brands to get involved in?  

Source: Trend Data 2020 Q4A Field Dates: 07/31/2020 - 08/04/2020Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Abortion / Birth control
  2. Black Lives Matter
  3. Campaign finance reform (e.g., limiting donations, regulating super PACs, etc.)
  4. Civil rights
  5. Criminal justice (e.g., sentencing, private prisons, capital punishment, etc.)
  6. COVID-19 pandemic
  7. Cyberbullying
  8. Economy (e.g., debt, affordable housing, big banks, minimum wage, etc.)
  9. Education (e.g., student debt, teacher pay, college costs, etc.)
  10. Election reform (e.g., electoral college, felon voting, etc.)
  11. Climate change / Environmental efforts (e.g., conservation, renewable energy, etc.)
  12. Foreign policy
  13. Gender equality / sexism (e.g. fair pay or closing the pay equity gap, etc.)
  14. Gun violence / gun control
  15. Healthcare reform (e.g., Affordable Care Act, coverage, drug costs, etc.)
  16. Immigration policies
  17. LGBTQ discrimination
  18. Marijuana & cannabis legalization
  19. Sexual harassment / abuse (e.g. #MeToo / #TimesUp)
  20. Military (e.g., defense spending, overseas deployment, etc.)
  21. Poverty / Homelessness / Hunger
  22. Police / law enforcement reform
  23. Public health issues
  24. Racism
  25. Reparations (e.g., Compensation for historically marginalized communities, etc.)
  26. Religious discrimination
  27. Taxes (e.g., tax credits, wealth taxes, etc.)
  28. Technology (e.g., cybersecurity, social media, tech competition, etc.)
  29. Other, please specify:
  30. Other, please specify:
  31. All of these are appropriate for brands to get involved with
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P195. What causes are inappropriate for brands to get involved in?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parents Parent Political Leanings Political Affiliation 2016 Presidential Election Vote 2020 Likely Voter 2020 Presidential Election Vote
Male Female Under 18 18 and Over Gen Z (13 to 19) Millennial (20 to 38) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 19), M Gen Z (13 to 19), F Millennial (20 to 38), M Millennial (20 to 38), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Liberal Moderate Conservative No answer Democratic Republican Independent Unaffiliated Hilary Clinton Donald Trump Someone else/Not sure Likely voter Unlikely voter Not old enough Joe Biden Donald Trump Undecided
All of these are appropriate for brands to get involved with 30% 25% 36% 34% 30% 33% 30% 33% 29% 34% 31% 31% 23% 35% 29% 34% 31% 29% 17% 52% 22% 40% 29% 29% 20% 46% 27% 32% 32% 20% 32% 31% 26% 34% 32% 30% 33% 30% 29% 31% 28% 33% 26% 33% 29% 22% 38% 26% 20% 36% 35% 17% 31% 37% 35% 17% 44% 27% 44% 23% 36% 17% 37%
Abortion / Birth control 22% 22% 22% 21% 23% 22% 22% 22% 22% 21% 25% 21% 23% 21% 23% 21% 22% 23% 24% 17% 27% 18% 20% 25% 26% 16% 20% 23% 20% 21% 23% 24% 15% 24% 21% 22% 19% 25% 23% 21% 23% 21% 23% 22% 24% 22% 21% 22% 27% 19% 20% 27% 22% 20% 23% 27% 15% 24% 15% 27% 21% 27% 18%
Black Lives Matter 19% 21% 18% 13% 21% 13% 22% 14% 22% 13% 15% 16% 23% 22% 24% 13% 15% 23% 22% 4% 20% 11% 21% 25% 20% 6% 21% 22% 14% 16% 22% 20% 17% 14% 14% 21% 20% 18% 19% 20% 17% 22% 25% 16% 24% 27% 13% 17% 34% 18% 14% 31% 20% 16% 17% 29% 20% 22% 11% 14% 14% 30% 16%
Religious discrimination 18% 17% 18% 7% 20% 9% 20% 10% 20% 7% 17% 18% 22% 24% 16% 7% 17% 21% 7% 7% 21% 14% 19% 23% 9% 10% 20% 20% 7% 17% 21% 20% 10% 14% 17% 18% 18% 20% 16% 17% 17% 19% 20% 16% 20% 20% 16% 20% 19% 13% 16% 18% 23% 15% 18% 26% 14% 22% 10% 5% 16% 23% 15%
Marijuana & cannabis legalization 17% 18% 16% 23% 16% 19% 15% 19% 16% 23% 13% 16% 22% 12% 14% 23% 15% 16% 23% 22% 17% 12% 17% 15% 18% 21% 17% 13% 21% 17% 15% 17% 18% 13% 13% 18% 16% 20% 17% 15% 17% 16% 16% 17% 13% 20% 14% 17% 22% 16% 15% 21% 16% 16% 14% 19% 14% 16% 12% 19% 16% 20% 13%
Military (e.g., defense spending, overseas deployment, etc.) 17% 18% 15% 13% 17% 14% 17% 15% 17% 13% 19% 21% 20% 16% 12% 13% 20% 16% 12% 14% 25% 16% 17% 15% 12% 17% 20% 14% 12% 25% 16% 17% 17% 11% 17% 17% 15% 19% 15% 19% 17% 16% 16% 17% 13% 19% 15% 17% 17% 18% 14% 19% 13% 21% 15% 26% 10% 18% 16% 23% 17% 17% 15%
Racism 16% 19% 14% 11% 17% 10% 18% 10% 18% 11% 10% 16% 17% 18% 23% 11% 13% 19% 17% 3% 19% 7% 19% 20% 16% 3% 19% 17% 10% 12% 19% 17% 16% 13% 19% 15% 13% 18% 16% 19% 15% 18% 19% 15% 16% 22% 12% 16% 24% 16% 11% 23% 19% 16% 16% 26% 3% 18% 10% 14% 14% 23% 12%
Foreign policy 16% 18% 14% 13% 17% 12% 16% 13% 17% 13% 14% 22% 20% 11% 17% 13% 19% 16% 17% 9% 25% 12% 14% 17% 16% 9% 17% 16% 13% 20% 16% 17% 11% 16% 11% 17% 14% 19% 14% 19% 17% 14% 12% 18% 11% 13% 18% 17% 16% 11% 15% 17% 15% 19% 19% 19% 17% 18% 11% 28% 16% 16% 16%
Gun violence / gun control 16% 16% 16% 13% 16% 14% 16% 16% 16% 13% 19% 19% 18% 14% 13% 13% 19% 15% 19% 7% 21% 18% 12% 18% 16% 12% 15% 18% 14% 21% 15% 16% 13% 16% 17% 16% 15% 18% 15% 16% 17% 15% 16% 16% 18% 13% 8% 17% 24% 18% 11% 21% 15% 19% 11% 19% 13% 18% 8% 17% 13% 21% 15%
LGBTQ discrimination 14% 15% 13% 12% 15% 12% 15% 11% 16% 12% 10% 19% 14% 15% 15% 12% 15% 15% 15% 8% 19% 11% 13% 16% 15% 9% 15% 14% 12% 13% 15% 15% 14% 8% 10% 15% 14% 13% 19% 8% 13% 17% 17% 13% 19% 15% 8% 15% 26% 10% 11% 22% 20% 8% 12% 23% 9% 16% 8% 18% 9% 24% 13%
Police / law enforcement reform 14% 14% 14% 12% 14% 13% 14% 13% 14% 12% 15% 16% 16% 13% 13% 12% 15% 14% 17% 6% 19% 12% 10% 18% 19% 7% 11% 16% 11% 15% 14% 15% 10% 13% 14% 14% 10% 10% 16% 17% 14% 14% 14% 14% 15% 13% 7% 16% 21% 13% 7% 23% 18% 13% 10% 20% 9% 16% 8% 19% 9% 21% 16%
Immigration policies 13% 13% 13% 8% 14% 11% 14% 12% 14% 8% 18% 15% 14% 16% 10% 8% 16% 14% 7% 9% 18% 14% 13% 14% 10% 12% 14% 14% 8% 17% 14% 14% 10% 10% 10% 14% 9% 15% 16% 10% 14% 12% 15% 13% 17% 11% 8% 16% 19% 10% 9% 18% 17% 13% 10% 20% 11% 15% 11% 19% 11% 17% 13%
Reparations (e.g., Compensation for historically marginalized communities, etc.) 13% 15% 12% 8% 14% 9% 14% 10% 14% 8% 13% 16% 15% 15% 12% 8% 14% 14% 11% 5% 18% 10% 14% 14% 10% 7% 16% 13% 9% 15% 14% 14% 10% 8% 10% 14% 12% 13% 14% 11% 14% 12% 15% 12% 13% 18% 8% 16% 18% 12% 7% 20% 14% 15% 10% 22% 12% 14% 13% 13% 9% 19% 13%
Taxes (e.g., tax credits, wealth taxes, etc.) 13% 14% 12% 9% 14% 11% 13% 12% 13% 9% 17% 13% 15% 13% 14% 9% 15% 14% 10% 8% 15% 14% 14% 13% 12% 11% 13% 12% 12% 18% 12% 13% 12% 13% 9% 14% 13% 17% 12% 13% 13% 13% 12% 14% 12% 11% 11% 14% 16% 13% 12% 13% 12% 15% 14% 17% 10% 15% 7% 20% 13% 13% 11%
Campaign finance reform (e.g., limiting donations, regulating super PACs, etc.) 13% 13% 13% 11% 13% 11% 13% 10% 14% 11% 10% 16% 16% 11% 13% 11% 13% 13% 7% 15% 18% 9% 12% 14% 8% 13% 14% 12% 12% 13% 13% 13% 17% 7% 9% 14% 11% 15% 13% 13% 12% 14% 11% 14% 11% 11% 11% 11% 17% 16% 10% 13% 11% 19% 12% 19% 5% 14% 12% 12% 11% 16% 15%
Criminal justice (e.g., sentencing, private prisons, capital punishment, etc.) 13% 12% 14% 9% 14% 8% 14% 9% 14% 9% 10% 13% 18% 11% 14% 9% 12% 14% 11% 6% 13% 10% 11% 18% 9% 6% 11% 16% 9% 18% 13% 13% 11% 12% 9% 14% 12% 12% 12% 16% 13% 13% 11% 14% 12% 10% 12% 13% 14% 11% 11% 15% 14% 12% 16% 13% 11% 15% 10% 11% 12% 14% 12%
Election reform (e.g., electoral college, felon voting, etc.) 13% 11% 14% 7% 14% 9% 13% 10% 14% 7% 14% 13% 14% 14% 13% 7% 13% 14% 7% 7% 16% 10% 10% 18% 8% 10% 11% 15% 8% 12% 14% 13% 10% 12% 13% 12% 11% 10% 13% 15% 13% 12% 12% 13% 13% 11% 10% 15% 14% 11% 8% 16% 19% 12% 10% 15% 10% 15% 8% 17% 11% 14% 15%
Healthcare reform (e.g., Affordable Care Act, coverage, drug costs, etc.) 12% 13% 11% 8% 13% 9% 13% 9% 14% 8% 9% 12% 16% 14% 12% 8% 11% 14% 13% 4% 14% 8% 13% 15% 12% 6% 13% 12% 9% 14% 13% 13% 11% 11% 13% 12% 9% 15% 14% 10% 14% 10% 16% 10% 15% 17% 11% 16% 14% 6% 11% 15% 12% 11% 13% 14% 10% 15% 6% 10% 13% 14% 9%
Sexual harassment / abuse (e.g. #MeToo / #TimesUp) 12% 13% 11% 6% 14% 7% 14% 9% 14% 6% 13% 13% 15% 14% 13% 6% 13% 14% 8% 4% 15% 10% 14% 14% 9% 6% 14% 13% 8% 11% 14% 12% 13% 14% 8% 14% 12% 14% 12% 12% 10% 15% 14% 11% 14% 15% 9% 11% 21% 12% 9% 19% 13% 10% 8% 25% 11% 14% 8% 10% 9% 18% 13%
Gender equality / sexism (e.g. fair pay or closing the pay equity gap, etc.) 12% 14% 10% 11% 12% 10% 12% 10% 13% 11% 8% 15% 13% 13% 10% 11% 12% 12% 14% 8% 17% 6% 12% 12% 14% 6% 14% 11% 11% 8% 13% 13% 12% 4% 10% 12% 14% 11% 13% 8% 11% 13% 12% 12% 12% 12% 6% 13% 21% 9% 8% 17% 15% 11% 9% 17% 6% 13% 8% 9% 8% 21% 8%
COVID-19 pandemic 12% 13% 11% 6% 13% 6% 13% 8% 13% 6% 11% 9% 13% 13% 17% 6% 10% 14% 7% 5% 11% 8% 15% 13% 8% 5% 13% 12% 7% 12% 13% 13% 9% 7% 16% 11% 12% 6% 16% 9% 12% 11% 16% 9% 13% 20% 13% 11% 13% 9% 12% 15% 13% 7% 17% 16% 4% 14% 8% 13% 12% 15% 6%
Civil rights 11% 11% 11% 3% 13% 4% 13% 5% 13% 3% 8% 12% 11% 15% 14% 3% 11% 13% 3% 2% 14% 7% 11% 16% 4% 4% 12% 13% 4% 12% 13% 11% 12% 8% 11% 11% 8% 13% 11% 13% 9% 13% 13% 10% 14% 12% 10% 12% 14% 8% 8% 14% 17% 10% 9% 15% 9% 14% 5% 2% 10% 15% 9%
Climate change / Environmental efforts (e.g., conservation, renewable energy, etc.) 11% 11% 10% 8% 11% 8% 11% 10% 11% 8% 12% 7% 17% 8% 11% 8% 9% 12% 15% 1% 11% 7% 10% 13% 13% 4% 10% 11% 8% 10% 11% 11% 9% 10% 10% 11% 9% 9% 12% 10% 9% 12% 12% 10% 12% 12% 10% 9% 17% 7% 8% 17% 10% 8% 10% 16% 5% 12% 7% 6% 9% 15% 8%
Economy (e.g., debt, affordable housing, big banks, minimum wage, etc.) 10% 10% 10% 5% 11% 6% 10% 9% 11% 5% 14% 7% 13% 11% 10% 5% 10% 11% 7% 3% 11% 9% 10% 12% 7% 4% 10% 11% 6% 11% 11% 10% 10% 8% 9% 10% 10% 11% 9% 11% 11% 9% 9% 10% 9% 10% 7% 13% 13% 7% 7% 15% 8% 10% 8% 16% 9% 12% 6% 14% 8% 15% 8%
Education (e.g., student debt, teacher pay, college costs, etc.) 10% 11% 8% 4% 11% 6% 11% 7% 11% 4% 11% 12% 11% 12% 9% 4% 12% 11% 9% 0% 17% 6% 9% 12% 8% 4% 12% 9% 5% 12% 11% 10% 9% 9% 12% 9% 9% 12% 8% 12% 9% 11% 9% 10% 9% 10% 10% 8% 15% 7% 7% 14% 10% 9% 10% 11% 10% 12% 6% 2% 8% 14% 9%
Cyberbullying 9% 11% 7% 8% 10% 9% 9% 10% 9% 8% 13% 12% 8% 8% 10% 8% 12% 8% 12% 3% 17% 8% 9% 8% 11% 6% 11% 7% 9% 9% 10% 10% 10% 5% 7% 10% 11% 12% 9% 7% 11% 7% 9% 9% 8% 11% 8% 6% 19% 7% 8% 12% 9% 10% 7% 13% 2% 11% 5% 4% 7% 14% 9%
Technology (e.g., cybersecurity, social media, tech competition, etc.) 9% 9% 9% 4% 10% 6% 10% 7% 10% 4% 12% 10% 12% 11% 7% 4% 11% 10% 6% 3% 12% 10% 9% 10% 5% 6% 10% 9% 6% 10% 10% 9% 10% 6% 7% 10% 9% 10% 9% 10% 10% 8% 10% 9% 9% 11% 9% 8% 12% 8% 8% 12% 6% 11% 10% 13% 5% 11% 7% 3% 8% 12% 7%
Poverty / Homelessness / Hunger 8% 8% 8% 5% 9% 5% 8% 6% 9% 5% 7% 11% 10% 9% 7% 5% 9% 9% 8% 1% 10% 8% 7% 10% 7% 4% 8% 9% 4% 11% 9% 7% 13% 8% 9% 8% 7% 9% 8% 10% 7% 9% 11% 7% 10% 11% 9% 7% 11% 4% 7% 10% 10% 7% 10% 13% 7% 9% 6% 2% 6% 11% 9%
Public health issues 8% 7% 9% 3% 9% 3% 9% 4% 9% 3% 6% 10% 12% 9% 7% 3% 8% 9% 5% 1% 7% 9% 8% 11% 5% 2% 7% 10% 4% 7% 9% 8% 7% 6% 8% 8% 9% 8% 8% 6% 8% 7% 8% 8% 9% 6% 7% 9% 12% 3% 7% 11% 10% 4% 11% 13% 8% 10% 2% 2% 6% 12% 6%
Other, please specify: 2% 1% 3% 2% 2% 2% 2% 2% 2% 2% 3% 2% 3% 2% 1% 2% 2% 2% 4% 1% 0% 5% 1% 3% 3% 0% 1% 4% 2% 2% 2% 2% 4% 1% 2% 2% 4% 1% 2% 2% 2% 2% 2% 2% 4% 0% 1% 2% 2% 4% 1% 2% 1% 5% 2% 3% 0% 1% 5% 0% 1% 2% 5%
Base 1000 511 490 175 826 247 716 284 717 175 109 147 198 188 184 175 256 570 89 85 132 124 290 280 126 121 365 351 208 142 650 749 158 93 211 789 219 172 398 211 549 451 340 660 187 153 310 324 196 170 398 242 159 192 230 166 48 696 132 33 489 298 214
Base: All Respondents