ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Have you ever purchased something that an online celebrity (e.g., blogger, vlogger, YouTuber, Instagrammer, etc.) has spoken about or recommended?

Source: Behavioral Data 2020 07B Field Dates: 06/26/2020 - 06/29/2020Base: N=1000Type: Single Response

Download full datafile (.xlsx)

[OPTIONS]
  1. Yes
  2. No
Scroll to view the entire table
I150. Have you ever purchased something that an online celebrity (e.g., blogger, vlogger, YouTuber, Instagrammer, etc.) has spoken about or recommended?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parents Parent Quarantined Status 2020 Presidential Election Vote Political Affiliation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Quarantined Not quarantined Joe Biden Donald Trump Democratic Republican Independent Unaffiliated
No 50% 52% 48% 49% 50% 45% 51% 45% 52% 49% 38% 66% 43% 44% 58% 49% 54% 49% 53% 44% 63% 45% 47% 50% 50% 39% 51% 51% 48% 42% 53% 49% 49% 54% 47% 51% 55% 51% 50% 49% 44% 59% 40% 55% 40% 41% 46% 66% 50% 50% 48% 26% 61% 60%
Yes 50% 48% 52% 51% 50% 55% 49% 55% 48% 51% 62% 34% 57% 56% 42% 51% 46% 51% 47% 56% 37% 55% 53% 50% 50% 61% 49% 49% 52% 58% 47% 51% 51% 46% 53% 49% 45% 49% 50% 51% 56% 41% 60% 45% 60% 59% 54% 34% 50% 50% 52% 74% 39% 40%
Base 1000 509 490 174 826 210 717 283 717 174 109 145 198 189 184 174 254 572 89 85 131 123 290 282 107 103 365 351 215 180 605 683 189 127 223 777 99 180 34 678 625 374 325 675 151 174 817 183 690 309 427 164 181 216
Base: All Respondents