ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Which of the following usually influences where you want to take vacations / travel?

Source: Behavioral Data 2020 07A Field Dates: 06/12/2020 - 06/16/2020Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. How good they'll look in pictures
  2. Reviews on travel websites (e.g., TripAdvisor)
  3. Advice from friends
  4. Advice from family
  5. Ads online / on TV / in magazines
  6. Seeing posts about them on social media
  7. What the food is like there
  8. How friendly they are to Americans
  9. What the nightlife is like there (e.g., bars, clubs, etc.)
  10. What the local culture is like (e.g., museums, landmarks, markets, unique traditions, etc.)
  11. What the shopping is like there
  12. Events / holidays
  13. Other, please specify:
  14. Other, please specify:
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T235. Which of the following usually influences where you want to take vacations / travel?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parents Parent Quarantined Status Employment Status Interest in Travel Political Affiliation BLM Support
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Quarantined Not quarantined Employed Not employed Interested in taking trips Not interested in taking trips Democratic Republican Independent Unaffiliated Supports BLM protests Does not support BLM protests
What the local culture is like (e.g., museums, landmarks, markets, unique traditions, etc.) 43% 39% 47% 47% 42% 45% 43% 44% 42% 47% 40% 31% 45% 44% 46% 47% 35% 45% 30% 64% 36% 35% 43% 47% 32% 58% 42% 44% 46% 46% 41% 42% 45% 42% 40% 44% 45% 46% 35% 43% 42% 44% 30% 49% 28% 33% 45% 35% 50% 34% 44% 34% 44% 35% 47% 41% 44% 38%
What the food is like there 42% 42% 43% 47% 41% 50% 40% 53% 38% 47% 62% 33% 44% 31% 43% 47% 45% 39% 30% 66% 47% 43% 43% 36% 36% 64% 42% 37% 48% 52% 37% 44% 39% 40% 53% 40% 38% 39% 44% 43% 41% 45% 40% 43% 35% 46% 42% 42% 45% 39% 44% 33% 40% 38% 46% 44% 44% 34%
Advice from family 38% 36% 39% 51% 35% 50% 37% 49% 33% 51% 47% 30% 41% 43% 16% 51% 37% 34% 58% 44% 26% 49% 34% 33% 53% 47% 34% 40% 52% 46% 30% 39% 37% 28% 39% 37% 23% 38% 46% 39% 36% 39% 33% 40% 45% 21% 37% 42% 32% 45% 38% 35% 34% 36% 35% 47% 40% 30%
Advice from friends 36% 38% 33% 38% 35% 42% 33% 39% 35% 38% 42% 35% 28% 41% 35% 38% 38% 34% 47% 29% 36% 40% 37% 32% 48% 36% 34% 32% 38% 42% 34% 35% 41% 33% 41% 35% 35% 40% 30% 35% 35% 37% 35% 36% 33% 36% 39% 24% 34% 39% 36% 38% 41% 35% 34% 30% 37% 30%
Events / holidays 32% 36% 29% 36% 31% 42% 29% 37% 30% 36% 39% 24% 30% 29% 37% 36% 30% 32% 38% 34% 35% 25% 35% 29% 44% 40% 31% 26% 36% 35% 30% 29% 44% 30% 34% 32% 29% 43% 25% 29% 34% 30% 34% 32% 25% 42% 33% 28% 34% 30% 32% 31% 32% 27% 38% 33% 32% 35%
Reviews on travel websites (e.g., TripAdvisor) 27% 30% 25% 30% 27% 30% 27% 26% 28% 30% 21% 37% 27% 26% 22% 30% 30% 25% 31% 28% 31% 30% 29% 21% 33% 26% 31% 24% 27% 32% 26% 25% 34% 29% 24% 28% 29% 34% 36% 24% 27% 28% 25% 28% 26% 25% 28% 24% 25% 30% 29% 14% 32% 28% 26% 19% 28% 25%
What the nightlife is like there (e.g., bars, clubs, etc.) 22% 29% 16% 11% 25% 11% 24% 14% 26% 11% 18% 29% 26% 14% 35% 11% 24% 25% 12% 10% 31% 17% 33% 17% 12% 10% 32% 17% 11% 18% 27% 22% 24% 22% 23% 22% 24% 25% 10% 21% 25% 18% 24% 21% 13% 34% 22% 23% 28% 15% 24% 7% 23% 29% 26% 12% 22% 23%
How friendly they are to Americans 22% 24% 19% 20% 22% 19% 22% 20% 22% 20% 20% 20% 27% 17% 25% 20% 20% 23% 17% 23% 17% 23% 29% 17% 16% 21% 24% 20% 18% 22% 23% 19% 32% 22% 25% 21% 21% 33% 16% 19% 21% 22% 27% 19% 17% 36% 23% 17% 24% 19% 23% 14% 25% 22% 21% 16% 23% 18%
Seeing posts about them on social media 21% 18% 24% 30% 20% 33% 19% 29% 18% 30% 27% 27% 14% 16% 19% 30% 27% 16% 21% 40% 13% 42% 20% 12% 23% 44% 17% 21% 31% 23% 17% 21% 21% 27% 20% 22% 26% 21% 22% 21% 21% 22% 22% 21% 22% 22% 21% 22% 21% 21% 22% 16% 21% 27% 16% 22% 23% 16%
What the shopping is like there 20% 18% 23% 25% 19% 25% 19% 26% 18% 25% 27% 17% 17% 19% 20% 25% 21% 19% 16% 34% 22% 21% 17% 20% 19% 32% 17% 21% 24% 27% 17% 17% 28% 24% 27% 19% 22% 28% 20% 18% 22% 18% 19% 21% 17% 21% 22% 13% 21% 19% 22% 8% 20% 22% 18% 22% 21% 19%
How good they’ll look in pictures 19% 21% 16% 13% 20% 15% 18% 17% 19% 13% 22% 20% 14% 15% 29% 13% 21% 19% 11% 15% 28% 14% 21% 18% 15% 15% 20% 17% 17% 21% 18% 16% 26% 21% 27% 17% 20% 26% 20% 15% 18% 19% 23% 16% 19% 28% 19% 17% 20% 17% 20% 11% 20% 24% 25% 6% 20% 14%
Ads online / on TV / in magazines 17% 18% 15% 14% 17% 16% 17% 16% 17% 14% 19% 30% 13% 16% 11% 14% 25% 14% 19% 8% 27% 23% 14% 14% 19% 12% 18% 15% 13% 29% 14% 18% 17% 8% 9% 18% 5% 18% 10% 18% 15% 20% 19% 16% 20% 17% 15% 25% 16% 18% 18% 9% 20% 25% 12% 7% 17% 13%
Other, please specify: 3% 4% 2% 5% 3% 4% 2% 4% 3% 5% 2% 0% 3% 3% 6% 5% 1% 4% 9% 0% 2% 0% 4% 4% 7% 0% 2% 1% 4% 0% 4% 3% 2% 6% 0% 4% 6% 2% 5% 3% 4% 3% 2% 4% 4% 0% 3% 5% 2% 5% 3% 4% 4% 0% 1% 6% 2% 6%
Base 1000 508 492 175 825 211 716 284 717 175 109 147 197 189 184 175 255 570 90 85 131 124 287 283 109 103 363 353 215 178 607 677 209 114 199 801 88 202 36 655 631 369 317 683 158 159 813 187 552 449 869 131 390 186 202 212 798 202
Base: All Respondents