ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

How have you been participating in the #BlackLivesMatter protests?

Source: Behavioral Data 2020 07A Field Dates: 06/12/2020 - 06/16/2020Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Participated in protests / marches / demonstrations
  2. Donated to a related funds / racial justice or grassroots organization
  3. Shared or promoted content related to the cause
  4. Made a statement on social media
  5. Talked to people in my life about race / this cause
  6. Confronted my own views about race / this cause
  7. Doing my own research / reading on racism
  8. Called or wrote government officials about this cause
  9. Signed petitions about this cause
  10. Encouraged others to donate or get involved
  11. Shared photos / stories about how my community has been affected
  12. None of these
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P210. How have you been participating in the #BlackLivesMatter protests?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parents Parent Quarantined Status Employment Status Interest in Travel Political Affiliation BLM Support
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Quarantined Not quarantined Employed Not employed Interested in taking trips Not interested in taking trips Democratic Republican Independent Unaffiliated Supports BLM protests Does not support BLM protests
Talked to people in my life about race / this cause 57% 49% 66% 71% 53% 62% 54% 60% 55% 71% 44% 53% 54% 47% 69% 71% 49% 56% 70% 72% 35% 62% 49% 66% 60% 63% 44% 65% 67% 48% 56% 57% 57% 56% 49% 60% 60% 58% 53% 57% 54% 65% 53% 59% 63% 46% 60% 44% 53% 62% 57% 56% 54% 44% 61% 68% 58% 40%
Made a statement on social media 55% 57% 53% 61% 53% 62% 54% 66% 48% 61% 72% 37% 59% 53% 46% 61% 52% 54% 60% 62% 65% 40% 50% 59% 66% 59% 53% 54% 60% 62% 48% 60% 44% 47% 51% 56% 42% 45% 43% 61% 54% 57% 49% 57% 50% 48% 54% 62% 54% 56% 55% 53% 59% 50% 50% 50% 55% 40%
Doing my own research / reading on racism 54% 45% 64% 65% 51% 64% 49% 59% 51% 65% 51% 43% 65% 44% 52% 65% 46% 55% 58% 71% 35% 57% 46% 66% 53% 75% 43% 57% 66% 50% 50% 55% 53% 54% 50% 56% 57% 53% 53% 55% 52% 61% 48% 57% 52% 46% 55% 49% 52% 57% 53% 67% 57% 41% 49% 59% 54% 62%
Signed petitions about this cause 51% 38% 64% 65% 46% 65% 45% 64% 42% 65% 62% 45% 50% 33% 36% 65% 52% 41% 51% 79% 40% 64% 30% 54% 48% 81% 35% 56% 69% 67% 32% 53% 45% 44% 52% 50% 40% 45% 48% 53% 48% 57% 34% 57% 47% 25% 54% 31% 44% 58% 50% 61% 57% 38% 52% 44% 51% 52%
Shared or promoted content related to the cause 50% 46% 53% 60% 46% 58% 47% 52% 48% 60% 39% 46% 50% 58% 39% 60% 43% 49% 53% 66% 39% 46% 48% 52% 48% 67% 45% 49% 55% 52% 45% 48% 56% 48% 58% 47% 45% 56% 42% 47% 49% 51% 39% 54% 44% 36% 53% 33% 50% 49% 47% 70% 53% 30% 68% 41% 50% 26%
Shared photos / stories about how my community has been affected 43% 38% 50% 48% 42% 46% 42% 50% 39% 48% 55% 39% 44% 35% 36% 48% 46% 39% 55% 41% 36% 54% 30% 50% 46% 45% 32% 54% 46% 50% 39% 47% 35% 33% 37% 45% 30% 35% 33% 47% 43% 43% 32% 48% 39% 27% 44% 37% 45% 41% 43% 44% 48% 36% 44% 34% 44% 34%
Encouraged others to donate or get involved 43% 35% 52% 50% 41% 52% 38% 51% 38% 50% 52% 34% 41% 44% 36% 50% 42% 40% 38% 61% 30% 53% 37% 45% 36% 66% 34% 43% 53% 50% 34% 42% 51% 34% 48% 42% 29% 54% 40% 41% 38% 56% 28% 49% 35% 23% 45% 31% 41% 45% 42% 50% 45% 34% 50% 38% 44% 27%
Confronted my own views about race / this cause 39% 36% 42% 36% 39% 31% 39% 35% 41% 36% 33% 40% 35% 33% 59% 36% 37% 42% 29% 44% 34% 40% 40% 43% 25% 37% 39% 40% 34% 47% 37% 40% 33% 40% 35% 40% 45% 33% 44% 39% 39% 38% 39% 38% 28% 49% 41% 27% 43% 34% 40% 30% 39% 39% 47% 32% 38% 47%
Donated to a related funds / racial justice or grassroots organization 24% 23% 26% 19% 26% 20% 26% 22% 26% 19% 27% 29% 25% 23% 25% 19% 28% 25% 26% 13% 21% 35% 23% 27% 26% 15% 22% 31% 21% 40% 20% 26% 24% 19% 21% 26% 26% 23% 20% 24% 24% 26% 21% 26% 13% 28% 28% 5% 27% 21% 26% 12% 28% 21% 23% 17% 25% 0%
Participated in protests / marches / demonstrations 22% 28% 16% 18% 23% 19% 24% 23% 21% 18% 32% 15% 23% 20% 30% 18% 22% 24% 28% 9% 27% 17% 28% 20% 24% 15% 30% 17% 22% 21% 23% 17% 31% 35% 18% 24% 37% 31% 18% 17% 21% 24% 20% 23% 12% 26% 23% 15% 28% 15% 22% 25% 27% 30% 11% 12% 23% 1%
Called or wrote government officials about this cause 18% 22% 14% 24% 16% 20% 18% 20% 17% 24% 13% 15% 18% 15% 20% 24% 14% 18% 26% 22% 19% 10% 23% 11% 23% 18% 22% 12% 23% 19% 15% 18% 21% 8% 9% 21% 5% 22% 18% 18% 17% 20% 16% 19% 9% 21% 19% 10% 18% 18% 19% 8% 23% 13% 9% 11% 18% 3%
None of these 1% 1% 0% 1% 0% 1% 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 3% 0% 0% 0% 0% 1% 2% 0% 0% 1% 1% 1% 0% 0% 2% 1% 0% 1% 0% 2% 4% 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 1% 1% 1% 0% 0% 0% 2% 1% 1%
Base 473 245 228 113 360 143 308 184 289 113 71 94 80 58 58 113 165 195 55 58 81 84 109 86 69 74 165 143 138 107 229 322 98 53 109 365 43 94 14 315 333 141 134 340 59 75 400 73 255 219 424 50 244 65 59 98 460 14
Base: Participated in #BLM