ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Which of these two best describes your makeup style right now?

Source: Behavioral Data 06A Field Dates: 05/08/2020 - 05/12/2020Base: N=1000Type: Single Response

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[OPTIONS]
  1. Bold looks and colors
  2. Natural, barely there
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B330. Which of these two best describes your makeup style right now?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parents Parent Quarantined Status Quarantined by Gender Quarantined by Generation Employment Status Unemployed Status Work Out Status Makeup Routine
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Non-City City Parent Non-Parent Moms Dads Quarantined Not quarantined Quarantined males Quarantined females Quarantined Gen Z Quarantined Millennials Employed Not employed Unemployed due to COVID-19 Unemployed NOT due to COVID-19 Working out regularly during COVID-19 Not working out regularly during COVID-19 Wears makeup regularly during COVID-19 Not wearing makeup regularly during COVID-19
Natural, barely there 72% 63% 79% 68% 73% 71% 71% 71% 73% 68% 74% 68% 81% 66% 76% 68% 70% 74% 50% 74% 64% 74% 63% 81% 52% 76% 62% 78% 71% 69% 73% 74% 63% 73% 77% 71% 77% 75% 68% 71% 70% 74% 70% 75% 77% 62% 74% 62% 66% 79% 76% 72% 75% 69% 70% 69% 72% 73% 72% 0%
Bold looks and colors 28% 37% 21% 32% 27% 29% 29% 29% 27% 32% 26% 32% 19% 34% 24% 32% 30% 26% 50% 26% 36% 26% 37% 19% 48% 24% 38% 22% 29% 31% 27% 26% 37% 27% 23% 29% 23% 25% 32% 29% 30% 26% 30% 25% 23% 38% 26% 38% 34% 21% 24% 28% 25% 31% 30% 31% 28% 27% 28% 0%
Base 369 144 226 35 334 44 292 74 295 35 39 58 67 79 91 35 97 238 8 26 37 60 98 139 10 35 123 169 55 57 257 292 52 25 97 272 91 64 118 86 150 220 163 206 85 78 327 43 125 202 37 260 208 162 70 92 327 42 369 0
Base: Wears Makeup Regularly