ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

What are the ways you’ve been working out during the Coronavirus crisis?

Source: Behavioral Data 06A Field Dates: 05/08/2020 - 05/12/2020Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Workout videos on YouTube
  2. Workout videos on a streaming service
  3. Workout videos on a fitness-focused website
  4. Workout videos from a paid fitness subscription
  5. Fitness app (e.g. Nike training club, Daily Yoga, Peloton)
  6. A gym’s mobile app (e.g. Planet Fitness, Orangetheory, Blink)
  7. Livestreamed workouts on social media
  8. Livestreamed workouts from a gym or studio on their site/app
  9. Livestreamed workouts from fitness influencers
  10. Workout guides from fitness influencers
  11. Workout guides from online article
  12. At-home/outside workouts with no guidance
  13. Other, please specify:
  14. Other, please specify:
  15. At-home workout equipment
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H215. What are the ways you have been working out during the Coronavirus crisis?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parents Parent Quarantined Status Quarantined by Gender Quarantined by Generation Employment Status Unemployed Status Work Out Status Makeup Routine
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Non-City City Parent Non-Parent Moms Dads Quarantined Not quarantined Quarantined males Quarantined females Quarantined Gen Z Quarantined Millennials Employed Not employed Unemployed due to COVID-19 Unemployed NOT due to COVID-19 Working out regularly during COVID-19 Not working out regularly during COVID-19 Wears makeup regularly during COVID-19 Not wearing makeup regularly during COVID-19
At-home/outside workouts with no guidance 42% 42% 42% 54% 39% 54% 39% 49% 39% 54% 39% 43% 43% 34% 35% 54% 41% 37% 58% 51% 42% 41% 37% 38% 58% 51% 38% 40% 54% 26% 41% 44% 36% 33% 46% 40% 47% 41% 41% 37% 45% 39% 34% 45% 37% 32% 42% 37% 42% 42% 55% 39% 38% 45% 46% 45% 42% 0% 35% 46%
Workout videos on YouTube 39% 35% 42% 42% 38% 40% 37% 42% 37% 42% 43% 41% 33% 34% 42% 42% 42% 36% 25% 57% 33% 52% 39% 32% 22% 57% 36% 37% 40% 45% 37% 38% 42% 43% 42% 38% 43% 37% 36% 38% 37% 40% 39% 38% 34% 44% 39% 37% 36% 42% 42% 36% 41% 37% 36% 37% 39% 0% 42% 36%
At-home workout equipment 36% 41% 29% 43% 34% 41% 34% 39% 34% 43% 31% 32% 32% 35% 38% 43% 32% 35% 47% 40% 41% 22% 40% 29% 45% 37% 41% 27% 41% 36% 34% 35% 38% 34% 36% 35% 31% 39% 35% 39% 32% 38% 36% 35% 26% 45% 36% 31% 42% 30% 40% 36% 36% 35% 40% 32% 36% 0% 31% 39%
Fitness app (e.g. Nike training club, Daily Yoga, Peloton) 18% 20% 17% 12% 20% 11% 20% 15% 20% 12% 20% 13% 23% 17% 24% 12% 16% 21% 2% 22% 20% 12% 25% 17% 1% 21% 23% 16% 13% 22% 19% 17% 25% 15% 18% 18% 18% 21% 18% 19% 14% 21% 28% 13% 18% 37% 19% 12% 21% 17% 10% 21% 23% 13% 18% 11% 18% 0% 23% 15%
Workout videos on a streaming service 16% 18% 14% 10% 18% 10% 17% 10% 19% 10% 11% 16% 19% 18% 21% 10% 14% 19% 5% 15% 14% 14% 23% 15% 6% 14% 19% 15% 11% 19% 18% 17% 17% 13% 20% 15% 11% 16% 16% 22% 15% 17% 29% 10% 22% 34% 17% 14% 19% 14% 10% 18% 21% 11% 17% 8% 16% 0% 23% 12%
Livestreamed workouts from a gym or studio on their site/app 13% 13% 12% 6% 14% 5% 14% 6% 15% 6% 6% 19% 12% 14% 17% 6% 14% 14% 3% 9% 14% 14% 15% 13% 3% 8% 15% 13% 7% 17% 14% 14% 8% 5% 22% 10% 16% 8% 10% 19% 11% 14% 17% 10% 11% 22% 12% 19% 12% 11% 5% 13% 15% 10% 15% 8% 13% 0% 21% 7%
Workout guides from fitness influencers 12% 11% 14% 12% 12% 11% 13% 12% 12% 12% 11% 17% 15% 8% 10% 12% 15% 11% 1% 22% 13% 17% 13% 9% 1% 21% 13% 13% 12% 21% 11% 13% 7% 13% 14% 12% 14% 12% 11% 12% 8% 15% 15% 11% 14% 16% 13% 6% 12% 14% 11% 14% 16% 8% 8% 8% 12% 0% 17% 9%
Workout guides from online article 12% 13% 10% 9% 13% 9% 13% 10% 13% 9% 12% 17% 11% 12% 11% 9% 15% 11% 7% 10% 15% 15% 14% 8% 8% 10% 14% 11% 9% 15% 12% 12% 10% 14% 14% 11% 8% 11% 13% 14% 9% 14% 16% 10% 9% 21% 12% 12% 13% 11% 9% 13% 15% 8% 8% 8% 12% 0% 17% 9%
Workout videos on a fitness-focused website 11% 12% 10% 12% 10% 11% 11% 11% 11% 12% 8% 9% 6% 16% 12% 12% 8% 11% 4% 20% 9% 7% 15% 7% 3% 19% 15% 7% 13% 13% 10% 10% 12% 11% 9% 11% 7% 13% 11% 13% 9% 12% 15% 8% 9% 20% 11% 5% 12% 10% 13% 11% 14% 7% 5% 8% 11% 0% 14% 8%
A gym’s mobile app (e.g. Planet Fitness, Orangetheory, Blink) 11% 13% 8% 6% 12% 5% 12% 8% 11% 6% 13% 8% 16% 11% 9% 6% 10% 12% 3% 8% 14% 6% 15% 9% 3% 7% 16% 8% 6% 18% 11% 11% 12% 7% 10% 11% 11% 10% 9% 14% 7% 13% 15% 8% 11% 19% 10% 12% 12% 8% 5% 13% 14% 6% 13% 3% 11% 0% 16% 7%
Livestreamed workouts on social media 10% 11% 9% 7% 11% 6% 12% 6% 12% 7% 3% 13% 12% 10% 14% 7% 9% 12% 5% 8% 13% 5% 12% 12% 5% 7% 13% 11% 7% 13% 11% 11% 12% 8% 10% 10% 10% 12% 10% 11% 8% 12% 17% 7% 15% 18% 11% 5% 12% 10% 7% 13% 15% 6% 11% 4% 10% 0% 17% 6%
Workout videos from a paid fitness subscription 9% 10% 7% 3% 10% 3% 11% 4% 11% 3% 4% 11% 12% 11% 8% 3% 8% 10% 1% 5% 11% 6% 12% 8% 1% 5% 13% 8% 3% 16% 9% 9% 9% 5% 11% 8% 7% 10% 7% 12% 6% 11% 15% 6% 10% 19% 9% 3% 11% 7% 3% 11% 13% 5% 11% 1% 9% 0% 13% 6%
Other, please specify: 8% 9% 8% 12% 8% 11% 7% 10% 8% 12% 5% 3% 7% 9% 12% 12% 4% 9% 20% 5% 4% 3% 7% 12% 18% 5% 7% 7% 10% 3% 9% 9% 6% 6% 7% 9% 11% 7% 8% 7% 12% 6% 4% 11% 5% 3% 9% 8% 9% 8% 12% 7% 5% 12% 7% 15% 8% 0% 6% 10%
Livestreamed workouts from fitness influencers 8% 9% 8% 3% 9% 3% 10% 6% 9% 3% 10% 10% 8% 11% 8% 3% 10% 9% 0% 6% 8% 12% 11% 6% 1% 6% 11% 9% 5% 16% 8% 8% 12% 6% 9% 8% 7% 10% 9% 7% 7% 9% 14% 6% 9% 18% 9% 4% 9% 8% 3% 11% 10% 6% 12% 4% 8% 0% 11% 7%
Base 827 438 388 150 677 175 593 232 594 150 82 126 167 150 151 150 208 469 72 78 107 101 260 209 87 89 318 275 188 115 524 633 122 72 168 658 186 144 309 178 341 486 275 552 123 152 741 86 391 350 155 534 424 402 134 268 827 0 327 500
Base: Works Out