ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Once the Coronavirus crisis is over, which of these do you plan to keep in your workout routine?

Source: Behavioral Data 06A Field Dates: 05/08/2020 - 05/12/2020Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. None of these
  2. Workout videos on YouTube
  3. Workout videos on a streaming service
  4. Workout videos on a fitness-focused website
  5. Workout videos from a paid fitness subscription
  6. Fitness app (e.g. Nike training club, Daily Yoga, Peloton)
  7. A gym’s mobile app (e.g. Planet Fitness, Orangetheory, Blink)
  8. Livestreamed workouts on social media
  9. Livestreamed workouts from a gym or studio on their site/app
  10. Livestreamed workouts from fitness influencers
  11. Workout guides from fitness influencers
  12. Workout guides from online article
  13. At-home/outside workouts with no guidance
  14. #v_41625#
  15. At-home workout equipment
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H220. Once the Coronavirus crisis is over, which of these do you plan to keep in your workout routine?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parents Parent Quarantined Status Quarantined by Gender Quarantined by Generation Employment Status Unemployed Status Work Out Status Makeup Routine
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Non-City City Parent Non-Parent Moms Dads Quarantined Not quarantined Quarantined males Quarantined females Quarantined Gen Z Quarantined Millennials Employed Not employed Unemployed due to COVID-19 Unemployed NOT due to COVID-19 Working out regularly during COVID-19 Not working out regularly during COVID-19 Wears makeup regularly during COVID-19 Not wearing makeup regularly during COVID-19
At-home/outside workouts with no guidance 34% 33% 35% 46% 31% 45% 31% 42% 31% 46% 35% 37% 35% 25% 27% 46% 36% 29% 47% 44% 38% 34% 26% 33% 48% 43% 29% 34% 44% 22% 33% 36% 33% 22% 37% 33% 41% 31% 33% 31% 38% 31% 25% 38% 31% 21% 35% 29% 34% 35% 47% 31% 30% 38% 38% 38% 34% 0% 27% 39%
Workout videos on YouTube 28% 26% 32% 29% 28% 28% 26% 30% 28% 29% 32% 28% 24% 24% 36% 29% 29% 28% 14% 42% 22% 37% 30% 25% 13% 43% 26% 27% 28% 30% 28% 27% 34% 31% 33% 27% 33% 29% 27% 26% 29% 28% 31% 27% 27% 34% 29% 21% 26% 33% 31% 26% 30% 27% 28% 27% 28% 0% 29% 28%
At-home workout equipment 26% 29% 23% 31% 25% 31% 25% 30% 25% 31% 29% 21% 25% 28% 25% 31% 24% 26% 33% 29% 29% 19% 29% 23% 34% 28% 29% 21% 30% 27% 25% 27% 24% 23% 24% 27% 24% 31% 29% 21% 25% 28% 26% 27% 20% 31% 27% 23% 30% 23% 29% 27% 26% 26% 26% 26% 26% 0% 21% 30%
Fitness app (e.g. Nike training club, Daily Yoga, Peloton) 14% 15% 12% 6% 15% 6% 16% 9% 15% 6% 15% 7% 19% 15% 19% 6% 10% 18% 1% 11% 13% 7% 20% 14% 1% 11% 18% 13% 7% 16% 15% 13% 17% 12% 14% 14% 12% 13% 14% 16% 9% 17% 24% 8% 16% 30% 14% 6% 16% 12% 7% 17% 18% 9% 14% 7% 14% 0% 17% 12%
None of these 9% 8% 9% 11% 8% 10% 9% 10% 8% 11% 8% 8% 8% 12% 6% 11% 8% 8% 10% 11% 7% 9% 8% 9% 9% 10% 9% 8% 9% 7% 9% 8% 5% 21% 8% 9% 8% 7% 10% 8% 5% 11% 3% 12% 5% 1% 8% 17% 7% 8% 7% 8% 9% 9% 10% 8% 9% 0% 7% 10%
Workout videos on a streaming service 8% 10% 7% 5% 9% 5% 9% 5% 10% 5% 4% 6% 9% 8% 15% 5% 5% 11% 0% 9% 7% 3% 14% 8% 2% 8% 11% 6% 5% 9% 9% 9% 7% 7% 7% 9% 4% 11% 8% 11% 7% 10% 15% 5% 8% 20% 8% 10% 11% 6% 4% 9% 13% 4% 8% 2% 8% 0% 13% 6%
Other 8% 8% 8% 12% 7% 11% 7% 9% 8% 12% 4% 3% 6% 9% 12% 12% 3% 9% 20% 5% 4% 2% 7% 12% 17% 5% 7% 7% 10% 3% 9% 9% 6% 5% 7% 8% 11% 7% 8% 6% 12% 5% 4% 10% 5% 3% 8% 6% 8% 8% 11% 7% 4% 12% 6% 15% 8% 0% 6% 9%
A gym’s mobile app (e.g. Planet Fitness, Orangetheory, Blink) 6% 8% 5% 5% 7% 4% 7% 5% 7% 5% 5% 4% 9% 9% 7% 5% 4% 8% 2% 7% 5% 3% 11% 5% 2% 6% 10% 5% 4% 10% 7% 7% 5% 3% 6% 7% 6% 6% 7% 7% 5% 8% 11% 4% 6% 15% 6% 8% 7% 5% 3% 8% 10% 3% 6% 2% 6% 0% 10% 4%
Workout guides from online article 6% 7% 6% 4% 7% 5% 7% 5% 7% 4% 7% 12% 6% 6% 5% 4% 10% 5% 5% 3% 11% 9% 6% 5% 6% 3% 8% 7% 5% 7% 7% 7% 3% 3% 9% 6% 4% 7% 8% 7% 3% 8% 8% 5% 6% 10% 7% 1% 8% 6% 5% 8% 9% 4% 5% 4% 6% 0% 8% 5%
Workout guides from fitness influencers 6% 6% 7% 6% 6% 5% 7% 5% 7% 6% 3% 5% 10% 6% 6% 6% 4% 7% 0% 11% 4% 5% 8% 6% 0% 10% 7% 6% 6% 9% 6% 6% 4% 8% 7% 6% 6% 8% 5% 6% 3% 8% 9% 5% 6% 11% 7% 0% 6% 7% 6% 7% 9% 3% 3% 3% 6% 0% 8% 5%
Livestreamed workouts from a gym or studio on their site/app 6% 8% 4% 2% 7% 2% 7% 3% 7% 2% 4% 6% 7% 7% 9% 2% 5% 7% 1% 3% 5% 5% 11% 3% 1% 2% 9% 5% 2% 8% 7% 6% 6% 3% 11% 5% 5% 4% 4% 11% 5% 7% 10% 4% 4% 15% 5% 12% 7% 3% 2% 6% 8% 3% 6% 2% 6% 0% 10% 3%
Livestreamed workouts on social media 6% 7% 4% 2% 7% 1% 7% 2% 7% 2% 3% 8% 5% 7% 9% 2% 6% 7% 0% 3% 9% 2% 8% 6% 0% 3% 9% 5% 2% 9% 6% 6% 7% 2% 5% 6% 6% 6% 6% 4% 5% 6% 10% 4% 7% 12% 6% 5% 7% 4% 2% 7% 9% 2% 2% 3% 6% 0% 10% 3%
Workout videos from a paid fitness subscription 6% 6% 5% 3% 6% 3% 7% 3% 6% 3% 3% 7% 9% 5% 5% 3% 5% 6% 1% 5% 6% 5% 8% 4% 1% 5% 8% 5% 3% 9% 6% 5% 8% 4% 9% 5% 3% 8% 5% 7% 4% 7% 8% 4% 4% 11% 6% 1% 7% 5% 3% 7% 9% 2% 4% 1% 6% 0% 8% 4%
Livestreamed workouts from fitness influencers 4% 5% 4% 2% 5% 2% 5% 3% 5% 2% 3% 2% 4% 10% 3% 2% 3% 6% 0% 4% 1% 4% 7% 4% 0% 4% 6% 4% 3% 6% 4% 4% 9% 1% 7% 4% 3% 5% 4% 5% 4% 4% 9% 2% 6% 11% 4% 3% 5% 4% 2% 5% 6% 3% 6% 1% 4% 0% 6% 3%
Workout videos on a fitness-focused website 4% 5% 3% 2% 5% 2% 5% 2% 5% 2% 2% 3% 3% 7% 7% 2% 3% 5% 0% 4% 3% 2% 7% 3% 0% 4% 7% 3% 3% 5% 4% 4% 4% 4% 4% 4% 2% 6% 5% 4% 4% 5% 7% 3% 5% 9% 4% 2% 5% 4% 3% 5% 7% 1% 1% 1% 4% 0% 5% 3%
Base 827 438 388 150 677 175 593 232 594 150 82 126 167 150 151 150 208 469 72 78 107 101 260 209 87 89 318 275 188 115 524 633 122 72 168 658 186 144 309 178 341 486 275 552 123 152 741 86 391 350 155 534 424 402 134 268 827 0 327 500
Base: Works Out