ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Have you been doing any of the following activities more often since the Coronavirus crisis started?

Source: Behavioral Data 06A Field Dates: 05/08/2020 - 05/12/2020Base: N=1000Type: Matrix Grid

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  1. Experimenting with makeup looks for fun
  2. Seeking tutorials for makeup techniques
  3. Seeking tutorials for hairstyles
  4. Researching skincare techniques
  5. Researching haircare
  6. Spending money on makeup/beauty tools
  7. Spending money on skincare products
  8. Spending money on haircare products
  9. Taking baths to relax/unwind
  10. Using beauty filters on video chats
  11. Using face filters on social media
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B345. Have you been doing any of the following activities more often since the Coronavirus crisis started?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parents Parent Quarantined Status Quarantined by Gender Quarantined by Generation Employment Status Unemployed Status Work Out Status Makeup Routine
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Non-City City Parent Non-Parent Moms Dads Quarantined Not quarantined Quarantined males Quarantined females Quarantined Gen Z Quarantined Millennials Employed Not employed Unemployed due to COVID-19 Unemployed NOT due to COVID-19 Working out regularly during COVID-19 Not working out regularly during COVID-19 Wears makeup regularly during COVID-19 Not wearing makeup regularly during COVID-19
Experimenting with makeup looks for fun Doing this more since Coronavirus started 16% 13% 18% 15% 16% 13% 17% 16% 16% 15% 17% 17% 13% 13% 20% 15% 17% 15% 7% 24% 10% 24% 17% 13% 6% 21% 15% 18% 16% 21% 14% 16% 16% 10% 25% 13% 17% 13% 12% 20% 14% 17% 24% 12% 23% 25% 16% 13% 13% 19% 12% 17% 16% 15% 21% 13% 17% 9% 31% 7%
No change 29% 25% 33% 22% 31% 26% 30% 24% 31% 22% 27% 36% 29% 33% 29% 22% 32% 30% 17% 27% 30% 33% 25% 35% 18% 35% 28% 31% 26% 25% 31% 29% 27% 30% 30% 29% 29% 33% 33% 20% 29% 30% 29% 29% 35% 23% 28% 35% 25% 32% 26% 29% 29% 29% 30% 29% 29% 32% 30% 29%
Doing this less since the Coronavirus crisis started 17% 14% 20% 10% 19% 10% 19% 13% 19% 10% 17% 22% 17% 20% 17% 10% 20% 18% 4% 16% 20% 20% 14% 22% 3% 16% 18% 21% 10% 24% 18% 17% 19% 16% 21% 16% 14% 19% 15% 20% 15% 19% 20% 16% 19% 20% 17% 20% 14% 20% 9% 19% 20% 14% 16% 12% 18% 15% 28% 11%
I’ve never done this 38% 47% 29% 53% 35% 51% 34% 48% 34% 53% 40% 26% 41% 34% 34% 53% 32% 36% 73% 33% 40% 23% 43% 30% 73% 29% 40% 29% 48% 30% 36% 38% 38% 44% 24% 42% 39% 35% 39% 39% 43% 35% 27% 44% 22% 31% 39% 31% 48% 30% 54% 35% 34% 42% 33% 46% 37% 44% 11% 54%
Seeking tutorials for makeup techniques Doing this more since Coronavirus started 12% 9% 15% 6% 13% 6% 13% 7% 13% 6% 8% 15% 13% 12% 14% 6% 12% 13% 1% 12% 8% 16% 12% 15% 1% 11% 10% 16% 6% 20% 12% 12% 11% 11% 19% 10% 10% 13% 12% 11% 7% 15% 19% 8% 19% 19% 12% 7% 9% 15% 6% 13% 13% 11% 13% 10% 13% 5% 23% 5%
No change 31% 28% 35% 22% 33% 25% 33% 26% 33% 22% 31% 42% 31% 29% 32% 22% 37% 31% 17% 27% 35% 39% 27% 35% 18% 32% 30% 36% 28% 31% 32% 31% 33% 31% 23% 33% 29% 33% 34% 26% 30% 32% 31% 31% 37% 26% 30% 36% 27% 34% 25% 32% 32% 30% 36% 28% 31% 33% 33% 30%
Doing this less since the Coronavirus crisis started 15% 16% 15% 10% 16% 12% 17% 15% 16% 10% 22% 12% 12% 26% 11% 10% 17% 16% 5% 16% 16% 18% 19% 14% 5% 19% 19% 15% 10% 20% 16% 15% 19% 16% 22% 14% 15% 19% 13% 17% 13% 17% 21% 13% 15% 26% 15% 15% 16% 15% 11% 17% 18% 13% 15% 12% 16% 15% 25% 10%
I’ve never done this 42% 48% 35% 61% 38% 58% 36% 52% 38% 61% 38% 31% 44% 32% 42% 61% 34% 39% 77% 45% 41% 27% 42% 36% 76% 38% 40% 33% 56% 29% 40% 43% 36% 42% 36% 43% 46% 35% 42% 46% 50% 36% 29% 48% 29% 30% 42% 41% 48% 36% 57% 37% 38% 46% 36% 50% 41% 47% 19% 55%
Seeking tutorials for hairstyles Doing this more since Coronavirus started 17% 15% 20% 11% 19% 13% 19% 18% 17% 11% 30% 15% 14% 19% 20% 11% 21% 18% 4% 19% 15% 28% 18% 17% 7% 19% 16% 22% 13% 25% 17% 18% 18% 11% 24% 16% 19% 15% 15% 22% 13% 21% 27% 13% 24% 30% 18% 11% 15% 22% 13% 19% 20% 15% 22% 11% 19% 11% 28% 11%
No change 34% 30% 38% 31% 34% 31% 35% 30% 35% 31% 27% 40% 39% 34% 30% 31% 35% 34% 22% 41% 33% 36% 30% 38% 22% 40% 33% 38% 35% 26% 35% 32% 36% 42% 27% 35% 32% 35% 35% 30% 35% 33% 31% 35% 38% 24% 33% 39% 30% 37% 32% 34% 33% 35% 37% 34% 34% 32% 34% 34%
Doing this less since the Coronavirus crisis started 15% 15% 14% 10% 16% 12% 16% 12% 16% 10% 16% 21% 13% 17% 13% 10% 19% 14% 5% 14% 22% 16% 15% 13% 5% 19% 18% 13% 10% 25% 14% 14% 20% 12% 20% 13% 13% 17% 14% 15% 14% 15% 18% 13% 15% 20% 14% 18% 15% 14% 10% 16% 17% 13% 16% 11% 15% 15% 20% 11%
I’ve never done this 34% 40% 28% 48% 31% 44% 30% 40% 32% 48% 27% 24% 34% 30% 37% 48% 25% 34% 69% 26% 30% 20% 36% 32% 66% 22% 33% 28% 43% 24% 33% 36% 26% 35% 29% 35% 36% 34% 35% 33% 38% 31% 24% 39% 23% 25% 34% 33% 41% 28% 45% 31% 31% 38% 25% 44% 33% 42% 17% 44%
Researching skincare techniques Doing this more since Coronavirus started 19% 16% 22% 18% 19% 19% 19% 22% 18% 18% 28% 16% 18% 18% 19% 18% 21% 18% 10% 26% 12% 31% 20% 17% 9% 29% 17% 20% 19% 22% 18% 19% 21% 16% 27% 17% 16% 18% 18% 24% 18% 20% 25% 16% 17% 32% 20% 13% 17% 23% 21% 19% 21% 16% 20% 14% 19% 17% 28% 14%
No change 36% 29% 42% 34% 36% 33% 37% 31% 37% 34% 26% 43% 37% 39% 33% 34% 36% 36% 26% 43% 36% 36% 28% 45% 25% 41% 30% 44% 35% 29% 37% 36% 37% 33% 34% 36% 31% 36% 40% 31% 35% 36% 35% 36% 46% 24% 35% 38% 29% 41% 32% 37% 36% 35% 34% 36% 36% 35% 39% 33%
Doing this less since the Coronavirus crisis started 15% 16% 13% 7% 16% 7% 17% 10% 16% 7% 16% 19% 15% 16% 15% 7% 18% 16% 6% 8% 20% 16% 18% 13% 6% 8% 20% 14% 8% 27% 14% 13% 18% 20% 13% 15% 18% 16% 13% 12% 13% 15% 19% 13% 16% 21% 14% 17% 16% 13% 7% 17% 18% 11% 14% 10% 15% 11% 19% 12%
I’ve never done this 31% 38% 23% 41% 29% 41% 27% 37% 28% 41% 30% 22% 31% 27% 33% 41% 26% 30% 58% 24% 33% 18% 35% 25% 59% 21% 33% 21% 38% 21% 31% 32% 24% 31% 26% 32% 35% 30% 28% 33% 34% 28% 21% 35% 20% 23% 31% 32% 38% 23% 40% 27% 25% 37% 31% 40% 30% 36% 13% 41%
Researching haircare Doing this more since Coronavirus started 18% 16% 20% 17% 18% 17% 18% 20% 17% 17% 24% 12% 20% 17% 18% 17% 17% 18% 5% 30% 15% 20% 20% 16% 9% 26% 19% 18% 16% 26% 17% 17% 26% 13% 19% 17% 14% 17% 16% 26% 14% 21% 24% 15% 19% 30% 19% 11% 16% 21% 20% 19% 21% 15% 16% 14% 20% 9% 26% 13%
No change 36% 32% 41% 29% 38% 30% 37% 32% 38% 29% 38% 43% 34% 36% 40% 29% 41% 37% 21% 36% 42% 39% 30% 43% 22% 38% 33% 42% 33% 32% 38% 36% 40% 36% 36% 36% 40% 36% 36% 32% 36% 36% 36% 36% 44% 29% 36% 36% 33% 40% 29% 38% 37% 35% 36% 35% 37% 35% 38% 36%
Doing this less since the Coronavirus crisis started 15% 16% 15% 14% 16% 14% 17% 12% 17% 14% 10% 23% 14% 19% 12% 14% 17% 15% 16% 12% 14% 20% 16% 14% 14% 13% 17% 17% 14% 22% 14% 15% 14% 19% 20% 14% 15% 17% 16% 13% 14% 16% 18% 14% 16% 20% 15% 21% 15% 14% 12% 16% 18% 13% 21% 9% 16% 15% 24% 10%
I’ve never done this 31% 36% 24% 40% 29% 39% 27% 35% 29% 40% 29% 22% 32% 28% 31% 40% 25% 30% 57% 21% 29% 22% 33% 27% 55% 23% 31% 23% 36% 21% 31% 33% 19% 32% 25% 32% 31% 30% 32% 29% 36% 27% 22% 35% 22% 21% 30% 32% 36% 25% 39% 27% 24% 37% 27% 41% 28% 41% 13% 41%
Spending money on makeup/beauty tools Doing this more since Coronavirus started 10% 5% 14% 10% 10% 11% 9% 11% 9% 10% 14% 9% 9% 9% 10% 10% 11% 9% 3% 17% 3% 18% 7% 11% 3% 20% 6% 12% 9% 12% 9% 10% 11% 7% 14% 8% 11% 7% 11% 8% 7% 11% 14% 8% 18% 9% 10% 5% 6% 14% 12% 10% 10% 9% 8% 9% 10% 8% 16% 6%
No change 35% 32% 37% 26% 37% 25% 37% 26% 38% 26% 27% 41% 35% 37% 40% 26% 35% 38% 18% 34% 41% 28% 33% 42% 19% 32% 34% 39% 29% 34% 37% 35% 35% 29% 32% 35% 32% 36% 37% 33% 33% 36% 38% 33% 43% 34% 35% 36% 33% 37% 24% 37% 35% 34% 41% 31% 35% 33% 41% 31%
Doing this less since the Coronavirus crisis started 21% 16% 26% 12% 23% 13% 24% 16% 23% 12% 21% 27% 23% 25% 19% 12% 25% 22% 5% 20% 19% 30% 19% 26% 5% 22% 21% 28% 15% 30% 21% 20% 24% 24% 25% 20% 20% 26% 19% 22% 19% 23% 27% 18% 27% 28% 21% 23% 16% 26% 11% 25% 25% 17% 19% 16% 22% 18% 32% 15%
I’ve never done this 35% 46% 23% 53% 31% 50% 30% 47% 30% 53% 38% 23% 34% 29% 31% 53% 30% 31% 74% 30% 36% 23% 42% 21% 73% 26% 38% 21% 48% 23% 32% 35% 30% 40% 29% 36% 37% 31% 34% 37% 41% 30% 20% 41% 13% 28% 34% 37% 45% 23% 53% 29% 30% 40% 31% 44% 33% 41% 11% 48%
Spending money on skincare products Doing this more since Coronavirus started 15% 12% 18% 11% 16% 9% 16% 12% 16% 11% 13% 16% 15% 14% 20% 11% 15% 16% 7% 14% 8% 22% 16% 17% 7% 12% 13% 20% 10% 19% 16% 15% 17% 12% 20% 14% 14% 14% 15% 17% 14% 16% 24% 11% 22% 25% 16% 8% 13% 19% 10% 17% 18% 12% 16% 10% 16% 11% 23% 10%
No change 42% 37% 47% 41% 42% 42% 41% 43% 42% 41% 47% 40% 40% 46% 40% 41% 43% 42% 32% 50% 39% 48% 38% 46% 32% 53% 39% 44% 43% 33% 44% 43% 37% 41% 37% 43% 45% 42% 43% 37% 45% 40% 39% 44% 47% 31% 42% 39% 38% 47% 44% 42% 41% 43% 40% 45% 41% 45% 40% 43%
Doing this less since the Coronavirus crisis started 20% 19% 21% 11% 22% 11% 23% 13% 23% 11% 16% 26% 23% 20% 23% 11% 22% 22% 5% 17% 22% 22% 22% 22% 5% 18% 24% 23% 13% 31% 20% 19% 23% 21% 26% 19% 17% 20% 19% 25% 17% 22% 25% 18% 23% 27% 20% 25% 19% 20% 9% 23% 24% 17% 24% 13% 21% 18% 29% 15%
I’ve never done this 23% 32% 14% 37% 20% 37% 19% 32% 19% 37% 24% 17% 21% 20% 18% 37% 20% 20% 55% 18% 31% 9% 24% 15% 56% 17% 25% 13% 34% 18% 20% 23% 22% 26% 17% 24% 24% 23% 24% 21% 24% 22% 13% 28% 8% 18% 22% 29% 30% 14% 37% 18% 18% 28% 20% 32% 22% 25% 8% 32%
Spending money on haircare products Doing this more since Coronavirus started 13% 10% 16% 9% 14% 11% 14% 14% 13% 9% 22% 13% 12% 14% 13% 9% 17% 13% 3% 16% 12% 22% 12% 14% 4% 18% 12% 16% 10% 20% 13% 12% 21% 12% 16% 13% 11% 12% 12% 18% 12% 14% 17% 11% 17% 18% 14% 7% 10% 18% 12% 14% 15% 11% 14% 10% 13% 13% 19% 10%
No change 43% 38% 48% 38% 44% 40% 43% 38% 45% 38% 38% 43% 45% 48% 44% 38% 41% 46% 32% 45% 38% 43% 39% 52% 36% 45% 38% 49% 40% 36% 45% 44% 37% 40% 38% 44% 51% 46% 42% 34% 46% 41% 40% 44% 51% 30% 43% 41% 39% 48% 41% 44% 43% 43% 40% 45% 42% 46% 40% 45%
Doing this less since the Coronavirus crisis started 23% 24% 22% 21% 23% 20% 24% 19% 24% 21% 16% 27% 23% 22% 25% 21% 23% 24% 19% 23% 22% 23% 26% 21% 16% 23% 26% 22% 21% 28% 22% 23% 28% 17% 26% 22% 19% 24% 22% 28% 19% 26% 30% 20% 25% 35% 23% 26% 24% 21% 18% 24% 26% 19% 24% 17% 25% 14% 32% 17%
I’ve never done this 21% 28% 13% 31% 18% 29% 19% 28% 18% 31% 24% 17% 20% 16% 17% 31% 20% 18% 47% 16% 27% 12% 23% 13% 44% 13% 24% 13% 28% 16% 19% 21% 14% 30% 19% 21% 19% 18% 24% 20% 23% 19% 12% 25% 8% 17% 20% 26% 27% 13% 29% 18% 16% 26% 22% 28% 19% 27% 8% 28%
Taking baths to relax/unwind Doing this more since Coronavirus started 28% 30% 26% 13% 31% 14% 31% 18% 32% 13% 27% 27% 32% 32% 37% 13% 27% 33% 9% 17% 21% 33% 41% 26% 11% 18% 34% 29% 16% 34% 31% 29% 30% 17% 28% 28% 27% 25% 25% 38% 25% 30% 48% 19% 35% 61% 29% 23% 32% 26% 14% 32% 35% 21% 28% 18% 30% 20% 34% 25%
No change 37% 34% 40% 44% 36% 43% 35% 40% 36% 44% 34% 39% 38% 33% 36% 44% 37% 36% 39% 48% 42% 32% 29% 42% 39% 47% 33% 36% 41% 30% 38% 37% 36% 41% 33% 39% 32% 36% 41% 38% 40% 35% 30% 41% 39% 20% 37% 43% 33% 41% 44% 34% 35% 40% 37% 42% 37% 40% 35% 39%
Doing this less since the Coronavirus crisis started 13% 14% 12% 9% 13% 10% 14% 12% 13% 9% 17% 20% 10% 13% 10% 9% 19% 11% 11% 8% 20% 17% 12% 10% 11% 9% 16% 13% 12% 21% 11% 11% 19% 18% 15% 12% 17% 18% 12% 6% 11% 14% 13% 12% 14% 12% 13% 12% 14% 12% 11% 14% 13% 13% 17% 11% 13% 11% 20% 9%
I’ve never done this 22% 22% 22% 34% 19% 33% 19% 30% 19% 34% 23% 14% 21% 22% 17% 34% 17% 20% 41% 27% 16% 18% 18% 22% 39% 26% 17% 22% 32% 15% 20% 23% 15% 24% 24% 21% 24% 21% 23% 18% 23% 21% 9% 28% 11% 7% 22% 22% 22% 22% 32% 20% 18% 26% 18% 30% 20% 30% 11% 28%
Using beauty filters on video chats Doing this more since Coronavirus started 15% 15% 16% 12% 16% 11% 16% 14% 16% 12% 17% 8% 11% 19% 24% 12% 12% 18% 8% 17% 6% 18% 21% 15% 7% 15% 15% 17% 11% 19% 16% 15% 21% 8% 21% 14% 14% 22% 10% 21% 13% 17% 25% 11% 20% 31% 16% 11% 15% 16% 10% 17% 17% 13% 19% 11% 15% 15% 26% 9%
No change 31% 29% 34% 24% 33% 28% 33% 28% 33% 24% 33% 41% 37% 29% 25% 24% 37% 31% 17% 32% 38% 37% 28% 33% 21% 35% 32% 34% 31% 37% 30% 30% 30% 45% 29% 32% 32% 32% 31% 31% 30% 32% 29% 32% 35% 24% 31% 33% 29% 33% 30% 33% 31% 32% 36% 30% 32% 27% 32% 31%
Doing this less since the Coronavirus crisis started 12% 13% 12% 7% 13% 9% 14% 8% 14% 7% 8% 22% 9% 18% 9% 7% 16% 12% 5% 10% 13% 20% 16% 8% 4% 15% 16% 11% 10% 13% 13% 13% 13% 9% 17% 11% 10% 13% 13% 12% 10% 14% 18% 10% 15% 22% 13% 8% 13% 12% 9% 14% 16% 9% 11% 8% 13% 10% 18% 9%
I’ve never done this 41% 44% 38% 56% 38% 52% 37% 50% 37% 56% 41% 29% 43% 34% 42% 56% 34% 40% 70% 41% 43% 25% 36% 44% 68% 35% 36% 38% 49% 32% 40% 42% 36% 39% 32% 43% 44% 34% 45% 37% 47% 36% 27% 48% 31% 23% 40% 48% 42% 38% 51% 36% 36% 46% 34% 52% 40% 48% 24% 51%
Using face filters on social media Doing this more since Coronavirus started 17% 17% 17% 12% 18% 11% 18% 13% 19% 12% 15% 16% 16% 21% 21% 12% 16% 19% 8% 16% 12% 20% 22% 17% 7% 15% 19% 18% 11% 18% 19% 17% 19% 12% 23% 16% 17% 20% 13% 22% 12% 21% 27% 12% 20% 34% 18% 14% 18% 17% 9% 19% 20% 14% 15% 13% 18% 12% 25% 12%
No change 36% 31% 41% 40% 35% 39% 36% 37% 35% 40% 33% 42% 35% 33% 30% 40% 38% 33% 33% 47% 34% 42% 28% 38% 33% 46% 32% 40% 43% 33% 34% 35% 36% 42% 31% 37% 33% 38% 37% 34% 39% 33% 34% 36% 45% 23% 36% 33% 31% 41% 40% 36% 33% 38% 42% 37% 36% 34% 39% 34%
Doing this less since the Coronavirus crisis started 14% 15% 13% 11% 14% 12% 15% 15% 13% 11% 21% 22% 9% 18% 7% 11% 21% 11% 8% 14% 22% 21% 14% 9% 9% 16% 17% 13% 14% 24% 12% 13% 18% 14% 17% 13% 14% 13% 14% 15% 12% 15% 15% 13% 11% 18% 13% 18% 14% 12% 13% 14% 16% 11% 13% 10% 15% 10% 20% 10%
I’ve never done this 33% 37% 29% 37% 33% 38% 31% 35% 33% 37% 32% 20% 39% 28% 41% 37% 25% 36% 51% 23% 32% 17% 36% 37% 52% 24% 32% 29% 33% 25% 35% 35% 27% 32% 30% 34% 36% 29% 36% 29% 37% 31% 24% 38% 24% 24% 33% 35% 36% 30% 38% 31% 31% 36% 29% 40% 31% 44% 16% 43%
Base 1000 507 493 175 825 211 716 283 717 175 108 146 199 189 183 175 254 571 89 85 130 124 288 283 108 103 362 353 218 133 649 763 150 87 201 799 220 176 382 210 418 582 319 681 158 161 895 105 452 442 186 646 504 496 160 336 827 173 369 631
Base: All Respondents