ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Which of the following are you or will you be doing MORE of because of Coronavirus?

Source: Behavioral Data 2020 - COVID-19 Field Dates: 03/20/2020 - 03/23/2020Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Online shopping
  2. Exercising at home
  3. Ordering food delivery
  4. Watching TV or video content on streaming services
  5. Watching video content on social media
  6. Reading books/listening to audiobooks
  7. Playing board games/doing puzzles
  8. Playing video games/mobile games
  9. Keeping up with the news
  10. Cooking / Baking at home
  11. Drinking alcohol
  12. Traveling
  13. Cleaning home
  14. Saving money
  15. Ordering groceries online
  16. Listening to music
  17. Listening to podcasts
  18. Arranging childcare
  19. Learning a new skill
  20. Eating comfort foods
  21. Skincare / personal care
  22. Other, please specify:
  23. Other, please specify:
  24. I don't plan to be doing more of any of these things
  25. Praying
  26. Meditating
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V200. Which of the following are you or will you be doing MORE of because of Coronavirus?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parents Parent Quarantined Status Affected by Coronavirus Employment Status Quarantined by Gender Quarantined by Generation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Non-City City Parent Non-Parent Moms Dads Quarantined Not quarantined Affected Not affected Employed Not employed Quarantined males Quarantined females Quarantined Gen Z (13-18) Quarantined Millennials (19-37)
Watching TV or video content on streaming services 52% 47% 57% 66% 49% 65% 49% 62% 48% 66% 55% 45% 48% 48% 50% 66% 49% 49% 65% 66% 44% 55% 43% 55% 66% 63% 43% 55% 64% 47% 49% 53% 46% 55% 47% 53% 54% 51% 53% 49% 56% 49% 48% 54% 49% 46% 54% 45% 55% 17% 52% 52% 49% 58% 65% 51%
Cleaning home 51% 41% 61% 45% 52% 47% 51% 45% 53% 45% 46% 39% 51% 60% 59% 45% 42% 57% 37% 52% 29% 56% 48% 66% 41% 54% 41% 61% 46% 43% 54% 50% 48% 60% 45% 52% 49% 50% 53% 47% 52% 50% 63% 45% 71% 53% 55% 34% 53% 20% 51% 50% 45% 65% 52% 55%
Listening to music 47% 43% 52% 60% 45% 61% 43% 56% 44% 60% 49% 44% 46% 40% 47% 60% 46% 44% 58% 61% 36% 57% 41% 48% 57% 66% 38% 48% 60% 49% 43% 47% 47% 49% 49% 47% 48% 49% 46% 47% 48% 47% 43% 50% 42% 44% 50% 36% 49% 24% 43% 52% 47% 54% 67% 46%
Playing video games/mobile games 45% 50% 40% 63% 41% 61% 40% 59% 40% 63% 52% 44% 37% 37% 42% 63% 47% 39% 76% 49% 48% 47% 43% 34% 74% 47% 42% 37% 60% 42% 41% 46% 39% 44% 46% 45% 45% 40% 47% 45% 46% 44% 41% 47% 35% 47% 47% 37% 47% 22% 39% 51% 53% 41% 62% 42%
Keeping up with the news 43% 37% 49% 36% 45% 39% 43% 37% 45% 36% 39% 36% 47% 45% 52% 36% 37% 48% 36% 36% 30% 45% 40% 56% 37% 41% 36% 51% 37% 36% 47% 45% 36% 41% 36% 45% 36% 44% 46% 43% 47% 40% 50% 40% 59% 39% 47% 27% 44% 25% 41% 45% 42% 52% 45% 47%
Watching video content on social media 42% 42% 42% 64% 37% 64% 36% 60% 35% 64% 54% 37% 40% 33% 29% 64% 44% 34% 70% 57% 46% 42% 31% 37% 72% 56% 35% 38% 60% 45% 35% 42% 38% 43% 40% 42% 39% 47% 40% 41% 42% 41% 35% 45% 35% 34% 44% 33% 43% 25% 37% 47% 45% 43% 65% 39%
Saving money 41% 35% 47% 32% 43% 36% 43% 36% 43% 32% 42% 46% 53% 35% 38% 32% 44% 42% 28% 37% 34% 54% 37% 47% 33% 39% 37% 50% 34% 42% 43% 40% 43% 44% 44% 40% 42% 48% 42% 34% 42% 40% 42% 40% 51% 31% 43% 32% 43% 9% 43% 39% 38% 48% 38% 45%
Cooking / Baking at home 39% 31% 47% 41% 39% 41% 37% 37% 40% 41% 30% 33% 38% 41% 45% 41% 32% 41% 37% 45% 20% 45% 34% 49% 35% 47% 30% 45% 40% 34% 40% 40% 32% 39% 37% 39% 37% 40% 42% 35% 43% 36% 44% 37% 52% 34% 44% 21% 41% 13% 38% 40% 36% 51% 47% 41%
Exercising at home 36% 34% 38% 47% 33% 45% 33% 42% 33% 47% 34% 29% 41% 32% 30% 47% 31% 34% 41% 53% 22% 41% 37% 32% 42% 49% 31% 35% 45% 38% 32% 36% 30% 45% 43% 34% 28% 34% 35% 42% 35% 36% 35% 36% 29% 41% 39% 25% 37% 15% 34% 37% 38% 39% 50% 36%
Eating comfort foods 31% 25% 37% 38% 29% 38% 29% 34% 30% 38% 28% 23% 30% 31% 33% 38% 25% 31% 27% 48% 22% 28% 25% 38% 28% 48% 24% 33% 37% 27% 30% 32% 22% 38% 30% 31% 34% 34% 28% 29% 31% 30% 29% 32% 35% 23% 32% 26% 32% 17% 30% 32% 27% 37% 41% 29%
Online shopping 30% 26% 34% 27% 30% 29% 30% 31% 30% 27% 37% 30% 29% 30% 29% 27% 33% 29% 21% 34% 31% 35% 25% 34% 25% 34% 26% 34% 27% 32% 30% 29% 29% 36% 31% 30% 28% 31% 30% 30% 33% 27% 32% 29% 31% 33% 32% 23% 32% 7% 30% 29% 28% 35% 32% 31%
Reading books/listening to audiobooks 29% 25% 33% 33% 28% 32% 29% 31% 28% 33% 27% 21% 30% 30% 31% 33% 24% 30% 27% 39% 17% 30% 28% 33% 26% 38% 25% 33% 32% 31% 28% 31% 22% 25% 25% 30% 32% 30% 27% 30% 30% 28% 29% 29% 33% 25% 30% 23% 30% 10% 29% 29% 27% 34% 35% 29%
Playing board games/doing puzzles 28% 23% 33% 35% 26% 36% 26% 33% 26% 35% 30% 21% 22% 29% 31% 35% 25% 27% 33% 38% 22% 28% 21% 34% 33% 39% 21% 31% 35% 26% 26% 31% 20% 19% 26% 28% 30% 25% 27% 28% 29% 27% 33% 26% 39% 26% 30% 21% 30% 5% 27% 29% 26% 34% 40% 27%
Praying 28% 23% 33% 26% 28% 28% 27% 27% 28% 26% 28% 24% 29% 31% 27% 26% 26% 29% 20% 33% 20% 32% 25% 33% 23% 34% 22% 33% 28% 24% 29% 26% 34% 30% 25% 29% 27% 22% 35% 23% 30% 26% 31% 26% 37% 25% 31% 17% 29% 12% 28% 28% 26% 35% 32% 30%
Skincare / personal care 24% 14% 35% 27% 24% 29% 23% 30% 22% 27% 36% 22% 23% 20% 23% 27% 28% 22% 13% 42% 15% 42% 14% 30% 17% 42% 13% 33% 29% 26% 22% 23% 24% 31% 25% 24% 27% 23% 28% 19% 28% 21% 26% 24% 31% 21% 27% 15% 25% 10% 23% 26% 17% 37% 31% 26%
Learning a new skill 23% 23% 23% 28% 22% 31% 20% 30% 21% 28% 33% 17% 21% 22% 22% 28% 24% 21% 27% 28% 23% 25% 22% 21% 32% 30% 21% 20% 28% 25% 21% 23% 22% 27% 23% 23% 20% 26% 22% 25% 23% 24% 22% 24% 15% 31% 25% 15% 24% 10% 24% 22% 26% 25% 34% 22%
Ordering food delivery 19% 17% 20% 14% 20% 15% 19% 17% 19% 14% 22% 23% 15% 16% 24% 14% 23% 18% 10% 18% 19% 26% 18% 18% 11% 20% 19% 20% 13% 22% 20% 18% 18% 23% 21% 18% 17% 16% 20% 20% 18% 19% 19% 18% 17% 21% 21% 11% 20% 4% 21% 16% 20% 21% 18% 21%
Ordering groceries online 17% 15% 18% 10% 18% 12% 18% 15% 17% 10% 24% 17% 18% 17% 16% 10% 20% 17% 6% 14% 17% 23% 17% 17% 10% 14% 16% 20% 10% 20% 18% 17% 14% 17% 15% 17% 13% 17% 20% 13% 18% 15% 20% 15% 19% 21% 18% 11% 17% 3% 19% 14% 17% 19% 13% 19%
Listening to podcasts 16% 17% 16% 10% 18% 12% 18% 13% 18% 10% 17% 13% 19% 18% 20% 10% 14% 19% 7% 14% 11% 17% 22% 16% 8% 16% 20% 16% 12% 17% 17% 16% 16% 16% 17% 16% 17% 14% 17% 18% 14% 18% 16% 17% 9% 23% 17% 12% 17% 6% 20% 13% 20% 15% 13% 19%
Meditating 15% 14% 16% 6% 17% 9% 15% 10% 17% 6% 16% 17% 17% 15% 19% 6% 17% 17% 6% 6% 18% 16% 15% 19% 10% 8% 15% 16% 8% 16% 17% 14% 18% 17% 14% 15% 14% 15% 16% 15% 16% 15% 16% 15% 14% 19% 16% 11% 15% 10% 17% 12% 16% 17% 10% 16%
Drinking alcohol 11% 11% 10% 0% 13% 0% 14% 0% 15% 0% 0% 11% 19% 17% 12% 0% 6% 16% 0% 0% 6% 7% 17% 15% 0% 0% 13% 14% 2% 9% 14% 11% 9% 7% 7% 12% 12% 11% 11% 9% 10% 11% 14% 9% 11% 16% 10% 14% 11% 5% 15% 6% 9% 11% 0% 12%
I don’t plan to be doing more of any of these things 6% 7% 6% 8% 6% 6% 7% 5% 7% 8% 2% 7% 6% 9% 6% 8% 4% 7% 8% 8% 7% 2% 7% 6% 6% 7% 8% 5% 7% 2% 7% 6% 9% 2% 6% 7% 8% 4% 8% 5% 7% 6% 3% 8% 4% 2% 5% 13% 4% 46% 6% 7% 5% 4% 5% 5%
Traveling 4% 6% 3% 2% 5% 3% 5% 4% 5% 2% 7% 5% 5% 4% 5% 2% 5% 5% 2% 2% 6% 5% 7% 2% 2% 3% 7% 3% 2% 8% 4% 4% 6% 3% 4% 5% 5% 5% 4% 5% 4% 5% 4% 5% 2% 7% 4% 7% 5% 0% 6% 2% 5% 2% 3% 4%
Arranging childcare 3% 4% 2% 0% 4% 0% 4% 1% 4% 0% 3% 5% 2% 5% 4% 0% 4% 4% 0% 0% 4% 3% 5% 2% 0% 0% 5% 3% 0% 5% 4% 3% 5% 3% 4% 3% 3% 2% 2% 5% 2% 4% 10% 0% 6% 14% 3% 2% 3% 3% 4% 2% 4% 2% 0% 4%
Other, please specify: 2% 1% 2% 2% 1% 2% 1% 2% 1% 2% 2% 0% 1% 3% 1% 2% 1% 1% 3% 2% 1% 1% 1% 2% 3% 2% 1% 2% 3% 1% 1% 2% 0% 1% 1% 2% 2% 1% 1% 1% 2% 1% 1% 2% 2% 0% 1% 2% 2% 1% 2% 1% 1% 2% 3% 1%
Base 1000 508 492 175 825 211 717 283 717 175 108 146 199 189 183 175 254 571 89 86 130 124 289 282 108 103 365 352 209 150 640 753 154 93 214 786 206 178 367 240 462 538 323 677 175 148 791 209 935 65 525 475 387 404 165 568
Base: All Respondents