ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

What type of TV or video content do you plan to watch MORE of because of Coronavirus?

Source: Behavioral Data 2020 - COVID-19 Field Dates: 03/20/2020 - 03/23/2020Base: N=1000Type: Multiple Response

Download full datafile (.xlsx)

[OPTIONS]
  1. Action Packed
  2. Controversial
  3. Dark
  4. Depressing
  5. Emotional
  6. Funny
  7. Heavy
  8. Informative
  9. Inspiring
  10. Ironic
  11. Light-hearted
  12. Niche
  13. Optimistic
  14. Popular
  15. Provocative
  16. Quirky
  17. Rebellious
  18. Relaxing
  19. Serious
  20. Stimulating
  21. Unique
  22. Violent
  23. Nostalgic (from my childhood)
  24. Other, please specify:
  25. Other, please specify:
  26. None of the above
  27. Esports/gaming
Scroll to view the entire table
V225. What type of TV or video content do you plan to watch more of in the coming weeks?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parents Parent Quarantined Status Affected by Coronavirus Employment Status Quarantined by Gender Quarantined by Generation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Non-City City Parent Non-Parent Moms Dads Quarantined Not quarantined Affected Not affected Employed Not employed Quarantined males Quarantined females Quarantined Gen Z (13-18) Quarantined Millennials (19-37)
Funny 51% 44% 59% 57% 50% 57% 49% 55% 50% 57% 53% 47% 49% 53% 49% 57% 50% 50% 52% 62% 41% 58% 43% 58% 51% 63% 42% 57% 57% 47% 50% 52% 49% 52% 54% 50% 51% 48% 53% 52% 51% 51% 51% 51% 54% 46% 54% 42% 53% 25% 48% 55% 47% 60% 59% 52%
Relaxing 35% 30% 40% 28% 36% 30% 36% 30% 37% 28% 34% 30% 39% 38% 39% 28% 32% 39% 28% 28% 27% 37% 32% 45% 29% 30% 30% 42% 28% 31% 38% 36% 30% 36% 35% 35% 34% 36% 39% 29% 36% 34% 42% 32% 46% 37% 38% 23% 36% 18% 36% 34% 35% 42% 34% 39%
Action Packed 26% 29% 23% 24% 26% 27% 24% 26% 26% 24% 30% 19% 26% 22% 35% 24% 24% 28% 24% 24% 26% 21% 33% 23% 26% 29% 29% 19% 25% 24% 27% 26% 22% 32% 25% 26% 27% 23% 26% 26% 28% 25% 26% 26% 20% 34% 27% 21% 27% 12% 28% 24% 33% 22% 29% 24%
Light-hearted 25% 20% 30% 26% 25% 25% 24% 23% 25% 26% 20% 22% 24% 29% 27% 26% 21% 26% 21% 30% 15% 27% 22% 31% 20% 31% 19% 29% 25% 26% 24% 26% 20% 28% 25% 25% 30% 24% 25% 21% 26% 24% 24% 25% 26% 21% 26% 19% 26% 4% 28% 22% 21% 31% 29% 25%
Popular 24% 22% 27% 29% 24% 31% 22% 30% 22% 29% 31% 22% 22% 23% 23% 29% 26% 23% 25% 33% 22% 30% 21% 24% 27% 35% 20% 25% 28% 28% 23% 23% 28% 31% 23% 25% 22% 28% 25% 22% 25% 24% 26% 24% 22% 29% 25% 22% 25% 18% 23% 26% 24% 26% 33% 23%
Nostalgic (from my childhood) 24% 22% 25% 29% 22% 29% 22% 28% 22% 29% 26% 21% 21% 20% 26% 29% 23% 22% 30% 28% 21% 26% 19% 25% 29% 29% 20% 24% 28% 25% 22% 24% 19% 25% 23% 24% 27% 23% 23% 22% 24% 23% 22% 24% 23% 21% 25% 19% 24% 11% 24% 23% 23% 27% 30% 23%
Inspiring 21% 20% 23% 12% 23% 15% 22% 18% 23% 12% 26% 13% 25% 24% 28% 12% 19% 25% 11% 13% 18% 19% 24% 27% 11% 19% 22% 21% 16% 21% 23% 21% 18% 29% 20% 22% 24% 18% 23% 19% 21% 22% 25% 20% 23% 28% 24% 12% 23% 5% 25% 18% 23% 25% 17% 24%
Informative 21% 26% 16% 15% 22% 17% 21% 17% 22% 15% 20% 17% 23% 23% 26% 15% 18% 24% 24% 6% 21% 14% 28% 19% 25% 9% 26% 15% 17% 18% 23% 21% 21% 17% 18% 22% 21% 18% 20% 24% 16% 25% 25% 19% 19% 31% 23% 13% 22% 6% 22% 19% 29% 17% 18% 23%
Optimistic 20% 20% 21% 13% 22% 16% 20% 16% 22% 13% 21% 17% 24% 20% 26% 13% 19% 23% 13% 14% 17% 21% 23% 23% 15% 16% 20% 20% 16% 19% 22% 20% 19% 24% 19% 21% 21% 21% 23% 16% 20% 21% 20% 21% 19% 21% 22% 14% 21% 9% 22% 18% 22% 22% 16% 22%
Emotional 20% 18% 22% 19% 20% 18% 21% 21% 19% 19% 26% 22% 14% 21% 22% 19% 23% 19% 13% 25% 27% 20% 16% 22% 14% 23% 20% 21% 17% 28% 19% 21% 19% 16% 17% 21% 22% 20% 18% 22% 20% 20% 25% 18% 20% 30% 22% 14% 21% 4% 22% 18% 20% 23% 20% 22%
Stimulating 20% 19% 20% 10% 22% 11% 21% 16% 21% 10% 25% 17% 19% 22% 26% 10% 21% 22% 11% 8% 22% 20% 20% 24% 13% 9% 20% 22% 10% 21% 22% 20% 17% 23% 17% 20% 20% 17% 24% 14% 21% 18% 24% 17% 22% 27% 21% 16% 21% 2% 23% 15% 19% 22% 13% 21%
Quirky 16% 13% 19% 10% 17% 12% 16% 15% 16% 10% 22% 9% 17% 16% 22% 10% 15% 18% 10% 10% 10% 20% 15% 21% 8% 16% 14% 18% 11% 20% 16% 17% 9% 15% 16% 16% 19% 17% 14% 14% 17% 15% 15% 16% 16% 13% 17% 13% 17% 3% 18% 14% 14% 20% 12% 17%
Serious 16% 16% 15% 12% 16% 13% 15% 15% 16% 12% 19% 11% 17% 16% 18% 12% 14% 17% 13% 11% 14% 15% 19% 16% 14% 13% 18% 13% 13% 16% 16% 15% 20% 13% 16% 15% 16% 14% 17% 13% 16% 15% 20% 14% 19% 20% 17% 9% 16% 5% 16% 15% 19% 16% 16% 17%
Unique 16% 16% 16% 15% 16% 16% 14% 16% 16% 15% 17% 17% 14% 15% 16% 15% 17% 15% 13% 17% 18% 16% 15% 15% 14% 18% 15% 14% 15% 16% 15% 14% 21% 17% 18% 15% 18% 14% 17% 14% 16% 15% 16% 15% 12% 22% 17% 11% 16% 5% 17% 14% 18% 15% 18% 16%
Dark 14% 17% 11% 15% 14% 16% 13% 16% 13% 15% 18% 15% 11% 11% 15% 15% 16% 12% 15% 15% 21% 12% 15% 9% 17% 15% 17% 9% 15% 14% 13% 15% 12% 10% 16% 13% 15% 16% 14% 12% 12% 16% 10% 16% 9% 11% 13% 18% 14% 7% 14% 14% 16% 10% 15% 12%
Esports/gaming 12% 20% 4% 14% 12% 15% 12% 16% 11% 14% 19% 12% 12% 11% 8% 14% 15% 10% 26% 2% 23% 7% 17% 3% 27% 3% 19% 4% 14% 16% 11% 13% 11% 10% 15% 12% 14% 8% 10% 16% 9% 15% 13% 12% 4% 24% 13% 11% 13% 5% 12% 12% 21% 4% 14% 13%
None of the above 12% 12% 13% 19% 11% 16% 11% 14% 11% 19% 5% 10% 10% 12% 13% 19% 8% 12% 16% 23% 10% 6% 11% 12% 14% 19% 11% 11% 17% 6% 12% 13% 10% 9% 9% 13% 13% 10% 13% 12% 14% 11% 9% 14% 11% 6% 10% 21% 10% 50% 9% 15% 9% 10% 15% 8%
Violent 11% 14% 9% 10% 12% 11% 12% 13% 11% 10% 19% 12% 10% 11% 9% 10% 15% 10% 9% 10% 19% 10% 13% 8% 12% 11% 14% 9% 10% 14% 11% 10% 17% 9% 8% 12% 11% 12% 11% 11% 11% 12% 13% 10% 11% 15% 11% 11% 12% 3% 11% 11% 15% 8% 12% 11%
Controversial 11% 10% 11% 7% 12% 10% 11% 11% 11% 7% 18% 9% 9% 12% 12% 7% 13% 11% 6% 7% 13% 12% 10% 12% 7% 12% 12% 10% 8% 11% 11% 11% 11% 6% 11% 11% 13% 10% 9% 12% 9% 13% 14% 9% 13% 15% 11% 9% 11% 2% 12% 10% 11% 11% 9% 11%
Rebellious 9% 8% 9% 10% 8% 10% 8% 11% 8% 10% 14% 7% 8% 7% 8% 10% 10% 8% 6% 13% 9% 11% 9% 7% 7% 14% 9% 6% 9% 8% 9% 9% 6% 7% 7% 9% 11% 7% 9% 7% 10% 8% 9% 9% 7% 11% 8% 9% 9% 3% 9% 9% 9% 8% 10% 7%
Ironic 9% 11% 7% 7% 9% 7% 8% 9% 8% 7% 13% 9% 7% 8% 11% 7% 10% 8% 10% 4% 11% 9% 10% 6% 8% 6% 11% 5% 7% 14% 8% 9% 6% 9% 15% 7% 8% 5% 10% 8% 6% 11% 8% 9% 5% 12% 9% 8% 9% 1% 9% 8% 11% 7% 8% 8%
Heavy 9% 11% 6% 5% 9% 6% 9% 8% 9% 5% 11% 6% 8% 8% 13% 5% 8% 10% 5% 6% 13% 3% 11% 8% 7% 5% 13% 5% 6% 10% 9% 8% 12% 8% 13% 7% 6% 8% 11% 8% 8% 9% 10% 8% 4% 16% 9% 8% 9% 1% 11% 6% 11% 7% 7% 9%
Provocative 8% 9% 7% 2% 9% 4% 9% 5% 9% 2% 9% 8% 8% 13% 8% 2% 9% 10% 3% 2% 12% 5% 10% 10% 4% 3% 11% 7% 2% 8% 10% 7% 11% 9% 7% 8% 10% 5% 7% 10% 7% 9% 9% 8% 7% 11% 9% 6% 9% 1% 11% 4% 9% 8% 4% 10%
Depressing 8% 9% 7% 8% 8% 9% 8% 11% 7% 8% 17% 9% 6% 6% 6% 8% 13% 6% 6% 10% 17% 8% 7% 5% 8% 10% 10% 6% 7% 15% 7% 8% 8% 6% 9% 8% 9% 10% 5% 9% 7% 9% 8% 8% 6% 9% 9% 6% 9% 0% 9% 7% 11% 7% 10% 9%
Niche 7% 9% 4% 3% 8% 4% 7% 7% 7% 3% 13% 7% 7% 9% 4% 3% 10% 7% 2% 5% 13% 6% 10% 3% 4% 5% 12% 3% 3% 13% 7% 7% 7% 4% 7% 7% 9% 4% 7% 7% 6% 8% 7% 7% 1% 14% 8% 4% 7% 4% 8% 5% 11% 5% 5% 8%
Other, please specify: 2% 2% 3% 7% 1% 6% 1% 5% 1% 7% 2% 0% 1% 2% 2% 7% 1% 2% 7% 7% 0% 1% 1% 2% 6% 6% 1% 1% 6% 2% 1% 2% 4% 4% 3% 2% 3% 4% 2% 2% 2% 3% 1% 3% 2% 0% 3% 1% 2% 1% 1% 4% 2% 3% 7% 1%
Base 1000 508 492 175 825 211 717 283 717 175 108 146 199 189 183 175 254 571 89 86 130 124 289 282 108 103 365 352 209 150 640 753 154 93 214 786 206 178 367 240 462 538 323 677 175 148 791 209 935 65 525 475 387 404 165 568
Base: All Respondents