To what extent do you agree or disagree with the following statements about award shows? (e.g. Academy Awards, Grammy Awards, Golden Globe Awards, Emmy Awards)

To what extent do you agree or disagree with the following statements about award shows? (e.g. Academy Awards, Grammy Awards, Golden Globe Awards, Emmy Awards)

Source: Behavioral Data 2020 2B Field Dates: 01/24/2020 - 02/03/2020Base: N=1000Type: Matrix Grid

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[OPTIONS]
  1. I don’t watch award shows because I don’t care who wins
  2. I don’t need to watch award shows because I’ll find out who won on social media
  3. I don’t watch award shows because they lack diverse representation
  4. I don’t need to watch award shows, because I can see my favorite celebrities on social media
  5. I watch award shows with or because of an older member of my family
  6. I watch award shows so I can talk about them with friends
  7. Award shows do not correlate with what I actually think is good
  8. Award shows are not diverse enough
  9. I watch award shows for the entertainment, not to see who wins
  10. I would rather watch awards show live than watch at a later time
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S100. To what extent do you agree or disagree with the following statements about award shows? (e.g. Academy Awards, Grammy Awards, Golden Globe Awards, Emmy Awards)
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Political Affiliation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads Democratic Republican Independent Unaffiliated
I don’t watch award shows because I don’t care who wins Disagree completely 20% 21% 19% 20% 20% 18% 20% 16% 21% 20% 9% 17% 15% 30% 24% 20% 13% 23% 20% 20% 11% 15% 26% 19% 17% 18% 21% 18% 20% 13% 21% 20% 24% 11% 22% 19% 15% 20% 21% 22% 24% 15% 25% 17% 18% 33% 22% 17% 21% 18%
Disagree somewhat 23% 26% 20% 22% 23% 24% 23% 25% 22% 22% 30% 26% 23% 22% 18% 22% 28% 21% 29% 15% 30% 25% 23% 19% 31% 17% 25% 20% 23% 29% 22% 22% 23% 28% 23% 23% 22% 31% 22% 20% 23% 23% 21% 24% 19% 24% 21% 25% 21% 26%
Agree somewhat 27% 24% 30% 28% 27% 29% 27% 31% 25% 28% 35% 26% 27% 25% 23% 28% 30% 25% 26% 31% 30% 30% 21% 30% 28% 30% 23% 31% 29% 32% 25% 27% 27% 25% 23% 28% 34% 24% 27% 23% 25% 29% 23% 29% 28% 18% 31% 30% 25% 20%
Agree completely 30% 29% 32% 29% 31% 29% 31% 28% 31% 29% 27% 31% 36% 23% 36% 29% 29% 31% 25% 34% 29% 30% 31% 32% 24% 35% 31% 31% 28% 27% 32% 31% 26% 37% 31% 30% 29% 25% 31% 35% 29% 33% 31% 30% 35% 25% 26% 28% 33% 36%
I don’t need to watch award shows because I’ll find out who won on social media Disagree completely 19% 20% 18% 20% 19% 18% 18% 19% 19% 20% 16% 14% 16% 20% 26% 20% 15% 21% 24% 16% 16% 14% 21% 20% 23% 14% 17% 19% 18% 15% 20% 19% 17% 22% 23% 18% 20% 13% 22% 16% 19% 19% 20% 19% 21% 19% 21% 19% 16% 17%
Disagree somewhat 23% 25% 21% 20% 24% 22% 24% 22% 23% 20% 26% 31% 20% 21% 23% 20% 29% 21% 25% 15% 27% 31% 25% 18% 28% 17% 25% 22% 21% 24% 24% 22% 26% 24% 27% 22% 19% 24% 25% 24% 23% 23% 25% 22% 21% 29% 23% 22% 22% 25%
Agree somewhat 34% 34% 33% 29% 35% 31% 35% 32% 35% 29% 35% 28% 38% 40% 31% 29% 31% 36% 26% 33% 35% 27% 37% 36% 28% 34% 37% 33% 30% 36% 34% 35% 28% 33% 31% 34% 34% 43% 30% 34% 34% 34% 36% 33% 34% 37% 30% 36% 44% 31%
Agree completely 24% 20% 28% 30% 23% 29% 24% 27% 23% 30% 23% 27% 26% 19% 21% 30% 25% 22% 25% 36% 22% 29% 18% 26% 22% 36% 21% 26% 31% 24% 23% 23% 29% 22% 19% 25% 27% 20% 23% 27% 24% 24% 20% 27% 24% 15% 25% 24% 19% 26%
I don’t watch award shows because they lack diverse representation Disagree completely 32% 33% 31% 34% 32% 31% 31% 27% 34% 34% 17% 27% 30% 39% 38% 34% 23% 35% 33% 34% 25% 21% 36% 34% 29% 33% 32% 30% 31% 25% 35% 34% 31% 13% 26% 33% 33% 30% 35% 28% 34% 30% 32% 32% 30% 35% 27% 41% 30% 32%
Disagree somewhat 31% 29% 34% 30% 32% 33% 32% 36% 29% 30% 47% 35% 28% 30% 26% 30% 40% 28% 27% 34% 37% 44% 26% 30% 31% 35% 30% 35% 31% 31% 32% 31% 30% 41% 29% 32% 36% 37% 29% 28% 30% 33% 30% 32% 30% 30% 33% 28% 26% 35%
Agree somewhat 24% 24% 23% 22% 24% 23% 23% 23% 24% 22% 25% 24% 28% 21% 21% 22% 24% 24% 26% 19% 25% 24% 23% 24% 26% 20% 24% 23% 25% 31% 19% 23% 24% 31% 30% 22% 20% 24% 19% 34% 24% 22% 25% 22% 26% 25% 26% 21% 30% 18%
Agree completely 13% 14% 12% 14% 13% 13% 13% 13% 13% 14% 11% 14% 14% 10% 15% 14% 12% 13% 14% 14% 13% 12% 14% 12% 14% 12% 14% 12% 13% 13% 13% 12% 16% 14% 14% 13% 11% 10% 17% 10% 12% 14% 12% 13% 14% 10% 13% 10% 15% 15%
I don’t need to watch award shows, because I can see my favorite celebrities on social media Disagree completely 21% 20% 22% 19% 22% 17% 21% 17% 23% 19% 13% 27% 15% 26% 26% 19% 21% 22% 17% 21% 20% 22% 22% 23% 15% 19% 20% 22% 18% 20% 23% 22% 19% 18% 18% 22% 22% 16% 24% 19% 19% 23% 22% 21% 20% 24% 23% 21% 15% 22%
Disagree somewhat 28% 31% 25% 31% 28% 32% 28% 30% 27% 31% 30% 27% 24% 32% 27% 31% 28% 28% 31% 30% 33% 24% 31% 24% 36% 28% 31% 24% 30% 27% 28% 29% 26% 31% 26% 29% 29% 35% 27% 25% 29% 27% 29% 28% 25% 34% 27% 34% 25% 29%
Agree somewhat 32% 29% 35% 26% 33% 26% 34% 30% 33% 26% 35% 27% 43% 30% 30% 26% 31% 34% 23% 30% 29% 32% 30% 38% 21% 32% 31% 37% 29% 31% 33% 32% 31% 31% 38% 30% 32% 29% 29% 39% 32% 32% 33% 31% 37% 27% 35% 29% 39% 26%
Agree completely 19% 19% 18% 24% 17% 25% 17% 23% 17% 24% 22% 18% 18% 12% 18% 24% 20% 16% 28% 19% 18% 22% 17% 15% 28% 21% 18% 16% 23% 21% 16% 17% 24% 19% 18% 19% 18% 20% 19% 17% 19% 18% 16% 20% 18% 15% 15% 16% 22% 22%
I watch award shows with or because of an older member of my family Disagree completely 34% 27% 41% 40% 33% 38% 34% 36% 33% 40% 29% 36% 28% 33% 38% 40% 33% 33% 30% 50% 31% 36% 25% 41% 28% 48% 28% 40% 37% 24% 35% 34% 33% 32% 26% 36% 36% 29% 37% 30% 30% 39% 31% 36% 38% 23% 31% 31% 31% 42%
Disagree somewhat 26% 27% 26% 25% 27% 26% 25% 25% 27% 25% 27% 25% 25% 30% 26% 25% 26% 27% 23% 26% 29% 23% 27% 27% 26% 26% 26% 24% 24% 28% 27% 27% 22% 27% 27% 26% 24% 29% 28% 24% 28% 25% 28% 25% 27% 29% 28% 25% 29% 24%
Agree somewhat 27% 30% 24% 23% 28% 23% 29% 27% 27% 23% 34% 25% 30% 28% 25% 23% 29% 28% 28% 18% 27% 31% 33% 22% 27% 20% 32% 26% 26% 31% 26% 28% 26% 24% 26% 27% 30% 28% 22% 32% 28% 26% 26% 28% 24% 29% 27% 29% 29% 25%
Agree completely 12% 15% 9% 13% 12% 12% 12% 12% 13% 13% 10% 14% 17% 9% 11% 13% 12% 12% 19% 6% 14% 10% 15% 10% 19% 5% 14% 10% 13% 17% 11% 11% 18% 17% 20% 10% 10% 14% 12% 14% 14% 10% 14% 11% 11% 18% 14% 16% 10% 9%
I watch award shows so I can talk about them with friends Disagree completely 31% 25% 37% 35% 30% 36% 29% 32% 31% 35% 26% 25% 29% 30% 38% 35% 26% 32% 33% 38% 20% 31% 25% 40% 30% 42% 24% 35% 35% 19% 33% 33% 29% 21% 23% 33% 35% 23% 34% 28% 29% 34% 28% 33% 36% 18% 27% 27% 30% 40%
Disagree somewhat 24% 23% 25% 28% 23% 28% 23% 29% 22% 28% 32% 26% 21% 22% 20% 28% 29% 21% 31% 25% 30% 28% 18% 24% 32% 24% 21% 25% 26% 28% 22% 24% 25% 23% 23% 25% 25% 18% 26% 26% 22% 27% 21% 26% 23% 18% 22% 25% 20% 30%
Agree somewhat 30% 32% 28% 24% 32% 24% 32% 26% 32% 24% 31% 34% 36% 31% 26% 24% 32% 31% 18% 30% 34% 30% 36% 26% 22% 27% 35% 30% 25% 36% 30% 30% 24% 40% 37% 28% 27% 44% 27% 28% 33% 27% 32% 29% 30% 36% 36% 30% 32% 21%
Agree completely 15% 19% 10% 13% 15% 12% 15% 12% 15% 13% 11% 15% 15% 16% 16% 13% 13% 16% 18% 8% 15% 11% 21% 10% 17% 7% 20% 11% 14% 16% 15% 13% 22% 16% 17% 14% 13% 15% 13% 18% 16% 12% 19% 12% 11% 29% 15% 18% 18% 8%
Award shows do not correlate with what I actually think is good Disagree completely 14% 12% 15% 9% 14% 10% 15% 11% 15% 9% 14% 14% 11% 18% 14% 9% 14% 15% 9% 9% 12% 16% 14% 16% 10% 11% 13% 16% 8% 16% 14% 13% 16% 11% 13% 14% 11% 15% 16% 9% 14% 13% 17% 11% 15% 19% 11% 18% 11% 15%
Disagree somewhat 28% 27% 29% 31% 27% 30% 27% 33% 26% 31% 34% 30% 21% 27% 28% 31% 32% 25% 36% 27% 31% 33% 23% 27% 35% 25% 24% 29% 32% 29% 27% 29% 24% 25% 24% 29% 26% 27% 29% 30% 25% 31% 27% 29% 27% 27% 27% 29% 20% 35%
Agree somewhat 35% 36% 33% 35% 35% 35% 36% 35% 35% 35% 35% 32% 39% 37% 30% 35% 33% 36% 34% 35% 37% 29% 37% 35% 34% 36% 37% 34% 38% 34% 33% 34% 38% 35% 39% 34% 37% 38% 30% 38% 37% 33% 35% 35% 34% 36% 36% 35% 42% 28%
Agree completely 24% 24% 23% 25% 23% 24% 23% 22% 24% 25% 17% 23% 28% 18% 28% 25% 21% 25% 21% 28% 21% 21% 27% 22% 21% 28% 25% 21% 22% 21% 26% 23% 22% 29% 24% 23% 26% 21% 25% 22% 24% 23% 21% 25% 23% 18% 26% 18% 27% 23%
Award shows are not diverse enough Disagree completely 20% 19% 21% 21% 20% 20% 19% 19% 21% 21% 16% 19% 21% 19% 24% 21% 17% 21% 21% 21% 17% 17% 20% 23% 22% 19% 18% 21% 18% 18% 21% 21% 23% 8% 8% 23% 20% 19% 23% 16% 20% 20% 22% 20% 24% 18% 13% 26% 20% 26%
Disagree somewhat 29% 28% 30% 32% 29% 32% 30% 34% 27% 32% 36% 29% 27% 32% 22% 32% 32% 27% 32% 32% 32% 32% 26% 29% 32% 33% 29% 31% 29% 29% 28% 30% 22% 38% 31% 29% 31% 28% 27% 31% 28% 31% 30% 28% 29% 32% 26% 32% 30% 31%
Agree somewhat 34% 36% 32% 31% 34% 32% 34% 33% 34% 31% 35% 33% 33% 35% 36% 31% 34% 35% 30% 32% 37% 30% 37% 33% 32% 32% 36% 31% 35% 35% 34% 34% 31% 35% 44% 31% 33% 37% 31% 38% 35% 32% 32% 35% 30% 35% 41% 27% 31% 32%
Agree completely 17% 16% 17% 15% 17% 16% 17% 15% 17% 15% 13% 19% 19% 14% 18% 15% 17% 17% 17% 14% 13% 21% 18% 16% 15% 16% 17% 17% 18% 17% 17% 15% 23% 19% 17% 16% 16% 16% 18% 14% 17% 17% 16% 17% 17% 14% 21% 15% 18% 11%
I watch award shows for the entertainment, not to see who wins Disagree completely 20% 20% 20% 21% 20% 22% 19% 22% 20% 21% 23% 21% 16% 17% 27% 21% 22% 20% 21% 20% 24% 20% 19% 20% 21% 23% 21% 18% 20% 15% 21% 21% 21% 13% 15% 22% 24% 21% 20% 17% 19% 22% 18% 22% 22% 15% 18% 17% 23% 24%
Disagree somewhat 25% 26% 24% 26% 24% 26% 24% 27% 24% 26% 27% 26% 21% 26% 24% 26% 27% 23% 19% 35% 26% 27% 28% 19% 21% 31% 27% 22% 22% 27% 25% 26% 21% 23% 29% 24% 23% 26% 27% 21% 27% 23% 21% 27% 17% 27% 27% 23% 27% 21%
Agree somewhat 36% 36% 37% 32% 37% 33% 38% 32% 38% 32% 33% 37% 45% 37% 32% 32% 35% 38% 37% 27% 39% 31% 34% 42% 40% 26% 35% 40% 36% 38% 37% 36% 37% 42% 35% 37% 36% 37% 33% 41% 37% 36% 40% 34% 41% 39% 37% 36% 37% 36%
Agree completely 18% 18% 19% 21% 18% 19% 19% 19% 18% 21% 17% 15% 19% 21% 17% 21% 16% 19% 23% 19% 11% 21% 19% 18% 19% 20% 17% 20% 22% 19% 17% 18% 21% 22% 22% 18% 16% 16% 20% 20% 18% 19% 20% 17% 21% 19% 18% 24% 12% 19%
I would rather watch awards show live than watch at a later time Disagree completely 23% 22% 23% 24% 22% 25% 21% 24% 22% 24% 25% 25% 15% 21% 28% 24% 25% 21% 26% 22% 25% 24% 20% 23% 25% 25% 19% 23% 24% 19% 23% 24% 23% 13% 18% 24% 26% 17% 26% 18% 20% 26% 16% 27% 19% 13% 18% 20% 18% 33%
Disagree somewhat 20% 18% 21% 28% 18% 26% 18% 27% 17% 28% 25% 24% 18% 13% 14% 28% 25% 15% 30% 25% 23% 26% 12% 17% 30% 22% 14% 21% 24% 17% 20% 19% 22% 19% 23% 19% 23% 14% 21% 17% 18% 21% 15% 22% 18% 10% 19% 17% 18% 24%
Agree somewhat 36% 35% 37% 30% 37% 31% 38% 32% 37% 30% 37% 31% 38% 43% 36% 30% 33% 39% 26% 34% 32% 35% 40% 38% 26% 36% 40% 36% 34% 40% 34% 37% 30% 37% 40% 35% 29% 45% 29% 48% 38% 33% 44% 31% 41% 46% 35% 38% 44% 30%
Agree completely 22% 24% 19% 19% 22% 18% 23% 17% 24% 19% 14% 20% 29% 23% 22% 19% 17% 25% 18% 19% 19% 15% 28% 21% 19% 18% 27% 20% 18% 24% 23% 20% 25% 31% 19% 22% 21% 24% 24% 16% 24% 19% 26% 19% 22% 31% 27% 24% 20% 13%
Base 1000 509 491 175 825 210 716 283 718 175 108 146 198 190 184 175 254 572 90 85 130 123 289 282 108 102 364 352 204 151 568 760 157 84 203 797 207 168 389 230 541 459 377 623 208 169 367 211 163 249
Base: All Respondents