ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Which of the following would you do / did you do for your own engagement or wedding?

Source: Behavioral Data 2020 2A Field Dates: 01/10/2020 - 01/20/2020Base: N=1000Type: Multiple Response

Download full datafile (.xlsx)

[OPTIONS]
  1. Take photos of the moment of your engagement
  2. Share news of your engagement on social media immediately
  3. Announce your engagement on social media
  4. Have a professional engagement photo shoot
  5. Send paper save the dates
  6. Send electronic save the dates
  7. Set up a wedding website
  8. Set up a registry at a specific store
  9. Set up a registry online
  10. Send out paper invitations
  11. Send out electronic invitations
  12. Create a Snapchat filter for the wedding
  13. Choose a couple's hashtag
  14. None of the above
  15. I don't want to have a wedding
Scroll to view the entire table
D390. Which of the following would you do / did you do for your own engagement or wedding?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Political Affiliation Relationship Status
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads Democratic Republican Independent Unaffiliated Single Married Engaged
Send out paper invitations 50% 50% 50% 56% 49% 56% 49% 54% 49% 56% 50% 43% 48% 54% 49% 56% 46% 50% 52% 59% 41% 51% 53% 47% 52% 60% 50% 48% 55% 49% 50% 53% 38% 42% 53% 49% 52% 47% 54% 45% 49% 51% 47% 52% 44% 50% 46% 52% 52% 54% 50% 50% 56%
Take photos of the moment of your engagement 43% 41% 45% 55% 41% 54% 41% 52% 40% 55% 47% 54% 31% 46% 31% 55% 51% 36% 50% 60% 45% 57% 37% 35% 46% 61% 40% 42% 51% 49% 40% 44% 44% 37% 36% 45% 34% 45% 44% 49% 46% 40% 42% 43% 35% 49% 47% 44% 31% 43% 43% 42% 48%
Announce your engagement on social media 36% 33% 40% 39% 36% 38% 37% 39% 35% 39% 39% 48% 38% 32% 26% 39% 44% 32% 37% 40% 37% 51% 30% 34% 36% 40% 32% 42% 39% 43% 35% 40% 23% 23% 23% 40% 36% 35% 38% 34% 33% 41% 32% 39% 33% 31% 33% 49% 32% 33% 35% 37% 50%
Have a professional engagement photo shoot 35% 33% 37% 43% 33% 41% 34% 43% 32% 43% 43% 41% 29% 35% 25% 43% 42% 30% 32% 54% 38% 45% 31% 28% 27% 54% 34% 33% 40% 45% 31% 36% 32% 29% 33% 35% 27% 38% 36% 37% 38% 32% 33% 36% 24% 42% 33% 42% 30% 35% 34% 39% 28%
Set up a registry online 31% 22% 40% 23% 33% 24% 33% 23% 34% 23% 22% 37% 40% 29% 32% 23% 31% 34% 22% 24% 19% 41% 23% 44% 20% 27% 22% 45% 21% 37% 34% 34% 20% 28% 23% 33% 32% 33% 33% 27% 33% 29% 26% 34% 37% 17% 34% 34% 32% 24% 30% 32% 40%
Send paper save the dates 28% 23% 33% 35% 27% 33% 28% 34% 26% 35% 31% 32% 24% 25% 26% 35% 31% 25% 28% 41% 27% 35% 20% 30% 26% 40% 22% 32% 33% 30% 27% 30% 19% 27% 18% 31% 30% 21% 31% 27% 30% 26% 21% 33% 20% 21% 29% 28% 24% 30% 30% 25% 28%
Send out electronic invitations 24% 27% 21% 27% 23% 27% 23% 25% 23% 27% 22% 34% 21% 21% 19% 27% 29% 20% 31% 24% 28% 30% 25% 15% 30% 25% 26% 21% 30% 27% 23% 23% 21% 35% 22% 24% 20% 23% 25% 28% 28% 19% 21% 25% 14% 28% 27% 22% 25% 20% 24% 24% 13%
Share news of your engagement on social media immediately 20% 18% 22% 13% 21% 14% 21% 17% 21% 13% 22% 18% 20% 25% 21% 13% 20% 22% 13% 14% 18% 21% 20% 24% 11% 16% 19% 24% 14% 27% 20% 22% 13% 14% 10% 23% 18% 20% 21% 21% 19% 22% 20% 20% 21% 20% 21% 27% 18% 14% 18% 23% 30%
Set up a registry at a specific store 20% 13% 25% 10% 22% 10% 21% 11% 23% 10% 12% 18% 24% 20% 29% 10% 15% 24% 11% 9% 12% 18% 15% 34% 10% 11% 12% 29% 9% 18% 23% 20% 17% 15% 16% 21% 15% 15% 23% 22% 22% 17% 22% 18% 28% 18% 20% 25% 13% 18% 17% 28% 10%
Send electronic save the dates 17% 19% 15% 25% 16% 23% 16% 22% 16% 25% 17% 22% 11% 17% 13% 25% 20% 14% 30% 20% 23% 17% 15% 13% 27% 19% 18% 15% 24% 19% 16% 17% 16% 23% 14% 18% 18% 15% 19% 16% 18% 17% 13% 20% 11% 14% 22% 17% 13% 15% 19% 14% 10%
Set up a wedding website 15% 13% 17% 9% 16% 9% 17% 8% 18% 9% 7% 15% 22% 20% 12% 9% 12% 18% 13% 6% 9% 14% 14% 22% 12% 7% 13% 20% 9% 19% 16% 15% 12% 18% 18% 14% 10% 15% 20% 12% 16% 14% 15% 15% 18% 13% 18% 13% 18% 8% 12% 20% 23%
Choose a couple’s hashtag 14% 14% 15% 9% 16% 9% 16% 9% 16% 9% 11% 21% 17% 17% 12% 9% 16% 15% 9% 8% 11% 22% 17% 13% 8% 10% 16% 17% 8% 21% 16% 15% 15% 8% 11% 15% 9% 16% 16% 16% 15% 13% 18% 12% 12% 24% 16% 14% 13% 12% 10% 25% 10%
None of the above 13% 11% 15% 9% 14% 9% 13% 10% 14% 9% 12% 7% 17% 12% 18% 9% 9% 16% 13% 6% 7% 11% 12% 19% 12% 7% 10% 15% 11% 9% 14% 11% 17% 19% 10% 14% 15% 15% 8% 17% 11% 15% 15% 12% 23% 8% 13% 9% 12% 17% 13% 13% 14%
Create a Snapchat filter for the wedding 12% 11% 12% 11% 12% 12% 12% 15% 10% 11% 21% 17% 11% 6% 8% 11% 19% 8% 14% 8% 13% 25% 9% 8% 12% 12% 11% 14% 11% 21% 10% 12% 14% 8% 11% 12% 11% 12% 11% 12% 13% 9% 9% 13% 7% 11% 12% 14% 7% 13% 12% 10% 8%
I don’t want to have a wedding 3% 3% 3% 2% 3% 3% 2% 3% 3% 2% 4% 6% 1% 3% 2% 2% 6% 2% 2% 2% 8% 4% 1% 3% 5% 2% 2% 3% 2% 1% 3% 3% 2% 2% 1% 3% 5% 1% 2% 2% 2% 4% 1% 4% 3% 0% 1% 3% 3% 5% 4% 1% 0%
Base 777 379 398 130 647 154 573 213 564 130 83 113 158 150 144 130 196 451 60 69 95 102 224 227 71 83 284 290 157 115 456 607 105 65 157 620 148 132 310 179 418 358 290 487 138 152 276 183 129 174 512 231 34
Base: Open to Marriage