ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

How much did you spend on Black Friday and Cyber Monday?  

Source: Behavioral Data 2020 1B Field Dates: 12/27/2019 - 01/07/2020Base: N=1000Type: Multiple Response

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  1. Black Friday
  2. Cyber Monday
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S175. [MEAN] How much did you spend on Black Friday and Cyber Monday?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Political Affiliation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 39) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 39), M Millennial (19 to 39), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Democratic Republican Independent Unaffiliated
Black Friday 325.28 401.43 236.41 250.15 334.50 264.99 343.05 274.07 339.73 250.15 297.68 255.14 354.70 421.81 290.75 250.15 272.43 361.84 371.53 136.18 312.47 227.90 443.35 260.85 320.55 211.36 424.33 243.04 249.57 324.04 349.49 344.77 252.76 239.12 269.84 339.79 228.19 372.03 308.03 377.95 351.32 266.66 418.25 216.99 317.64 483.12 346.38 404.78 217.50 242.64
Cyber Monday 272.37 296.00 240.84 117.03 291.26 122.75 309.09 224.54 286.84 117.03 318.65 252.68 246.29 391.92 231.76 117.03 283.40 294.61 116.58 117.39 261.35 318.58 336.03 238.65 124.35 121.25 331.54 276.46 112.22 223.07 337.23 276.47 301.46 141.52 164.70 299.87 218.40 325.80 199.99 347.69 285.69 240.54 368.42 159.35 377.98 362.95 263.83 318.89 184.00 288.40
Base 710 374 336 82 627 106 557 162 548 82 80 110 152 160 126 82 190 438 38 44 100 89 236 202 50 55 302 255 82 203 401 571 91 49 147 562 130 150 243 182 489 220 370 339 149 222 255 212 109 132
Base: Shopped Black Friday Or Cyber Monday