ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Did you stick to a budget while holiday shopping this year?  

Source: Behavioral Data 2020 1B Field Dates: 12/27/2019 - 01/07/2020Base: N=1000Type: Single Response

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[OPTIONS]
  1. Yes
  2. No
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S115. Did you stick to a budget while holiday shopping this year?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Political Affiliation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 39) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 39), M Millennial (19 to 39), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Democratic Republican Independent Unaffiliated
Yes 65% 76% 55% 59% 67% 60% 66% 62% 67% 59% 67% 66% 63% 63% 76% 59% 66% 67% 60% 58% 81% 51% 78% 56% 63% 57% 79% 53% 57% 75% 63% 67% 63% 54% 71% 64% 59% 71% 60% 74% 67% 62% 74% 58% 64% 81% 64% 80% 65% 48%
No 35% 24% 45% 41% 33% 40% 34% 38% 33% 41% 33% 34% 37% 37% 24% 41% 34% 33% 40% 42% 19% 49% 22% 44% 37% 43% 21% 47% 43% 25% 37% 33% 37% 46% 29% 36% 41% 29% 40% 26% 33% 38% 26% 42% 36% 19% 36% 20% 35% 52%
Base 848 423 425 131 717 160 627 222 625 131 91 127 173 172 154 131 218 498 61 70 110 108 252 246 76 84 318 309 133 219 466 677 106 65 177 671 157 171 302 213 572 276 406 442 174 232 300 235 134 176
Base: Holiday Shopped