ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Did you do any shopping for the holidays this year?

Source: Behavioral Data 2020 1B Field Dates: 12/27/2019 - 01/07/2020Base: N=1000Type: Single Response

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[OPTIONS]
  1. Yes
  2. No
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S110. Did you do any shopping for the holidays this year?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Political Affiliation
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 39) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 39 13-17 18-24 25-39 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 39, M 25 to 39, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 39), M Millennial (19 to 39), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Parent Non-Parent Moms Dads Democratic Republican Independent Unaffiliated
Yes 85% 83% 86% 75% 87% 76% 88% 78% 87% 75% 84% 87% 87% 91% 84% 75% 86% 87% 68% 82% 85% 87% 88% 87% 70% 81% 88% 88% 76% 92% 84% 86% 78% 84% 84% 85% 84% 89% 82% 86% 86% 83% 91% 80% 89% 93% 86% 91% 85% 76%
No 15% 17% 14% 25% 13% 24% 12% 22% 13% 25% 16% 13% 13% 9% 16% 25% 14% 13% 32% 18% 15% 13% 12% 13% 30% 19% 12% 12% 24% 8% 16% 14% 22% 16% 16% 15% 16% 11% 18% 14% 14% 17% 9% 20% 11% 7% 14% 9% 15% 24%
Base 1000 508 492 176 824 212 715 285 715 176 109 145 199 189 182 176 254 570 90 86 130 124 288 282 109 103 363 352 176 239 552 786 136 77 210 789 188 192 368 247 668 332 445 554 195 251 350 259 157 232
Base: All Respondents