ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

How much do you agree or disagree with the following statements about the generations?#c_0022#

Source: Trend Report Q4 2019 Field Dates: 11/21/2019 - 12/02/2019Base: N=1000Type: Matrix Grid
[OPTIONS]
  1. My generation has a responsibility to make things better for those who are younger
  2. The world will be better when those who are older cannot vote anymore
  3. Those who are younger than me don't need to work as hard as my generation did
  4. My generation is treated unfairly by other generations
  5. I don't understand older generations
  6. Gen Xers have made the world worse for my generation
  7. Boomers have made the world worse for my generation
  8. I don't understand younger generations
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G160. How much do you agree or disagree with the following statements about the generations?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Toy Purchaser Status Parent Toy Purchaser Status
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads Has purchased a toy in the last year Has not purchased a toy in the last year Buys toys monthly Buys toys yearly
My generation has a responsibility to make things better for those who are younger Disagree completely 2% 3% 2% 0% 2% 0% 2% 2% 2% 0% 2% 1% 3% 3% 1% 0% 2% 3% 0% 0% 1% 3% 3% 2% 0% 0% 3% 2% 0% 4% 2% 2% 0% 8% 5% 2% 0% 4% 4% 1% 2% 2% 3% 2% 2% 4% 3% 2% 4% 3%
Disagree somewhat 8% 11% 6% 0% 8% 0% 8% 11% 8% 0% 11% 7% 6% 9% 12% 0% 8% 8% 0% 0% 13% 3% 10% 7% 0% 0% 11% 6% 8% 7% 8% 9% 6% 5% 13% 7% 4% 8% 12% 7% 10% 5% 12% 7% 8% 14% 8% 11% 12% 12%
Agree somewhat 39% 34% 43% 0% 39% 0% 39% 55% 37% 0% 55% 35% 37% 33% 46% 0% 42% 37% 0% 0% 35% 49% 34% 41% 0% 0% 34% 43% 69% 38% 39% 38% 37% 45% 23% 43% 49% 37% 38% 31% 37% 42% 38% 39% 49% 31% 38% 42% 38% 37%
Agree completely 50% 52% 48% 0% 50% 0% 50% 33% 52% 0% 33% 56% 54% 55% 41% 0% 48% 51% 0% 0% 51% 46% 53% 50% 0% 0% 52% 48% 24% 51% 50% 50% 56% 42% 59% 48% 47% 51% 46% 60% 51% 50% 47% 52% 41% 50% 52% 46% 46% 48%
The world will be better when those who are older cannot vote anymore Disagree completely 27% 23% 31% 0% 27% 0% 27% 23% 27% 0% 23% 21% 20% 36% 33% 0% 22% 29% 0% 0% 17% 27% 26% 33% 0% 0% 23% 31% 63% 21% 29% 29% 18% 28% 25% 28% 20% 32% 30% 25% 24% 32% 33% 24% 45% 26% 26% 30% 28% 43%
Disagree somewhat 27% 23% 30% 0% 27% 0% 27% 25% 27% 0% 25% 24% 28% 25% 30% 0% 25% 27% 0% 0% 26% 23% 21% 34% 0% 0% 23% 30% 19% 27% 26% 27% 24% 23% 20% 29% 30% 28% 24% 26% 25% 30% 24% 28% 29% 21% 25% 30% 24% 25%
Agree somewhat 31% 35% 28% 0% 31% 0% 31% 40% 30% 0% 40% 34% 36% 27% 21% 0% 36% 29% 0% 0% 35% 37% 35% 24% 0% 0% 35% 28% 18% 33% 31% 29% 40% 34% 33% 31% 34% 22% 33% 34% 34% 25% 30% 32% 21% 36% 32% 29% 34% 22%
Agree completely 15% 19% 11% 0% 15% 0% 15% 12% 15% 0% 12% 20% 16% 11% 16% 0% 17% 14% 0% 0% 22% 13% 18% 10% 0% 0% 19% 11% 0% 20% 14% 15% 17% 15% 23% 13% 15% 18% 14% 15% 16% 12% 12% 17% 5% 17% 17% 10% 14% 10%
Those who are younger than me don’t need to work as hard as my generation did Disagree completely 32% 27% 37% 0% 32% 0% 32% 28% 33% 0% 28% 39% 29% 30% 34% 0% 35% 31% 0% 0% 26% 44% 28% 34% 0% 0% 27% 37% 35% 32% 32% 32% 34% 36% 20% 36% 30% 35% 33% 30% 31% 34% 28% 34% 33% 25% 31% 36% 25% 33%
Disagree somewhat 35% 32% 38% 0% 35% 0% 35% 30% 35% 0% 30% 33% 38% 37% 31% 0% 32% 36% 0% 0% 32% 32% 32% 40% 0% 0% 32% 38% 20% 28% 37% 35% 30% 40% 33% 35% 44% 30% 35% 31% 32% 40% 29% 38% 33% 26% 34% 37% 30% 27%
Agree somewhat 25% 29% 19% 0% 25% 0% 25% 25% 24% 0% 25% 18% 24% 27% 28% 0% 21% 26% 0% 0% 24% 17% 32% 20% 0% 0% 29% 19% 38% 23% 25% 26% 22% 17% 36% 21% 18% 29% 23% 29% 27% 20% 33% 20% 29% 36% 26% 20% 31% 36%
Agree completely 8% 12% 5% 0% 8% 0% 8% 17% 8% 0% 17% 10% 8% 6% 7% 0% 12% 7% 0% 0% 18% 6% 9% 5% 0% 0% 12% 5% 7% 16% 6% 7% 15% 8% 12% 8% 8% 7% 9% 10% 10% 5% 10% 8% 5% 13% 9% 7% 14% 4%
My generation is treated unfairly by other generations Disagree completely 9% 11% 7% 0% 9% 0% 9% 7% 9% 0% 7% 4% 8% 13% 11% 0% 5% 11% 0% 0% 6% 5% 14% 8% 0% 0% 11% 7% 21% 7% 10% 9% 10% 10% 7% 10% 3% 11% 11% 9% 9% 8% 17% 5% 12% 20% 8% 11% 17% 17%
Disagree somewhat 26% 26% 25% 0% 26% 0% 26% 27% 26% 0% 27% 27% 17% 26% 38% 0% 27% 25% 0% 0% 33% 21% 24% 27% 0% 0% 26% 25% 33% 26% 26% 27% 19% 26% 27% 26% 24% 21% 28% 29% 23% 31% 26% 26% 30% 24% 25% 28% 29% 22%
Agree somewhat 45% 46% 43% 0% 45% 0% 45% 45% 45% 0% 45% 37% 51% 44% 44% 0% 40% 47% 0% 0% 40% 39% 49% 45% 0% 0% 46% 43% 39% 41% 46% 45% 47% 38% 48% 44% 49% 46% 44% 41% 46% 41% 44% 45% 47% 42% 44% 46% 42% 47%
Agree completely 20% 16% 24% 0% 20% 0% 20% 21% 20% 0% 21% 31% 23% 16% 7% 0% 28% 17% 0% 0% 21% 35% 14% 20% 0% 0% 16% 24% 6% 26% 18% 19% 24% 26% 18% 21% 24% 21% 17% 21% 21% 19% 13% 24% 11% 14% 22% 15% 12% 14%
I don’t understand older generations Disagree completely 19% 20% 17% 0% 19% 0% 19% 14% 19% 0% 14% 10% 17% 27% 24% 0% 11% 22% 0% 0% 13% 9% 24% 21% 0% 0% 20% 17% 30% 14% 21% 19% 19% 14% 17% 19% 13% 25% 22% 16% 19% 18% 29% 14% 25% 31% 19% 19% 29% 27%
Disagree somewhat 41% 37% 45% 0% 41% 0% 41% 26% 42% 0% 26% 38% 40% 49% 43% 0% 34% 44% 0% 0% 31% 38% 40% 48% 0% 0% 37% 45% 34% 34% 43% 43% 29% 46% 34% 43% 45% 36% 40% 42% 38% 47% 39% 42% 50% 32% 39% 46% 41% 36%
Agree somewhat 33% 36% 31% 0% 33% 0% 33% 45% 32% 0% 45% 40% 40% 20% 29% 0% 42% 30% 0% 0% 41% 42% 34% 26% 0% 0% 36% 31% 29% 39% 32% 34% 34% 31% 40% 32% 34% 31% 33% 36% 35% 30% 26% 37% 18% 32% 35% 29% 23% 33%
Agree completely 7% 7% 7% 0% 7% 0% 7% 14% 6% 0% 14% 13% 3% 4% 4% 0% 13% 4% 0% 0% 15% 12% 3% 5% 0% 0% 7% 7% 7% 13% 4% 4% 17% 9% 9% 6% 8% 7% 6% 7% 8% 5% 6% 7% 7% 5% 7% 6% 7% 4%
Gen Xers have made the world worse for my generation Disagree completely 14% 14% 14% 0% 14% 0% 14% 16% 14% 0% 16% 10% 9% 17% 21% 0% 12% 15% 0% 0% 9% 15% 16% 14% 0% 0% 14% 14% 23% 12% 15% 15% 11% 13% 8% 16% 12% 13% 17% 14% 15% 13% 17% 13% 13% 19% 14% 15% 15% 21%
Disagree somewhat 45% 38% 53% 0% 45% 0% 45% 50% 45% 0% 50% 43% 45% 47% 42% 0% 45% 45% 0% 0% 42% 49% 36% 54% 0% 0% 38% 53% 33% 48% 43% 46% 43% 41% 37% 48% 53% 44% 43% 43% 44% 47% 42% 47% 51% 36% 42% 53% 41% 45%
Agree somewhat 34% 39% 29% 0% 34% 0% 34% 26% 35% 0% 26% 39% 42% 29% 29% 0% 35% 34% 0% 0% 37% 33% 40% 28% 0% 0% 39% 29% 44% 32% 36% 34% 35% 39% 44% 31% 33% 33% 33% 38% 33% 37% 33% 35% 33% 33% 36% 29% 34% 31%
Agree completely 6% 9% 4% 0% 6% 0% 6% 8% 6% 0% 8% 8% 4% 7% 7% 0% 8% 6% 0% 0% 12% 4% 8% 3% 0% 0% 9% 4% 0% 9% 5% 5% 11% 7% 11% 5% 3% 10% 7% 5% 8% 3% 8% 5% 3% 12% 8% 2% 11% 4%
Boomers have made the world worse for my generation Disagree completely 16% 16% 16% 0% 16% 0% 16% 16% 16% 0% 16% 9% 13% 21% 23% 0% 11% 19% 0% 0% 9% 13% 19% 18% 0% 0% 16% 16% 15% 11% 18% 17% 15% 12% 15% 17% 11% 17% 18% 17% 15% 18% 21% 14% 22% 21% 15% 19% 20% 22%
Disagree somewhat 26% 26% 27% 0% 26% 0% 26% 25% 26% 0% 25% 24% 26% 26% 31% 0% 25% 27% 0% 0% 28% 21% 24% 30% 0% 0% 26% 27% 60% 27% 25% 28% 19% 27% 24% 27% 29% 26% 26% 24% 24% 31% 31% 24% 37% 28% 25% 30% 36% 22%
Agree somewhat 35% 34% 36% 0% 35% 0% 35% 34% 35% 0% 34% 36% 36% 34% 34% 0% 35% 35% 0% 0% 33% 37% 35% 36% 0% 0% 34% 36% 25% 37% 35% 34% 42% 33% 40% 34% 31% 41% 35% 35% 38% 29% 36% 35% 34% 37% 36% 33% 32% 42%
Agree completely 22% 24% 21% 0% 22% 0% 22% 26% 22% 0% 26% 31% 25% 18% 11% 0% 29% 19% 0% 0% 29% 29% 22% 17% 0% 0% 24% 21% 0% 26% 22% 21% 24% 27% 21% 23% 29% 16% 21% 24% 22% 22% 12% 28% 8% 14% 24% 18% 11% 13%
I don’t understand younger generations Disagree completely 15% 20% 10% 0% 15% 0% 15% 24% 14% 0% 24% 15% 12% 19% 9% 0% 18% 14% 0% 0% 22% 14% 19% 8% 0% 0% 20% 10% 23% 19% 14% 15% 17% 14% 16% 15% 14% 22% 14% 14% 16% 13% 21% 12% 12% 26% 15% 14% 22% 18%
Disagree somewhat 35% 30% 40% 0% 35% 0% 35% 30% 35% 0% 30% 35% 34% 37% 36% 0% 34% 35% 0% 0% 29% 39% 30% 41% 0% 0% 30% 40% 16% 33% 36% 35% 29% 46% 26% 37% 36% 31% 34% 38% 35% 34% 31% 37% 37% 28% 35% 35% 31% 31%
Agree somewhat 38% 39% 36% 0% 38% 0% 38% 26% 39% 0% 26% 39% 41% 39% 36% 0% 34% 39% 0% 0% 36% 33% 41% 37% 0% 0% 39% 36% 40% 33% 39% 39% 35% 34% 43% 36% 36% 36% 40% 37% 36% 40% 37% 38% 41% 35% 37% 38% 32% 47%
Agree completely 12% 11% 14% 0% 12% 0% 12% 19% 12% 0% 19% 11% 13% 6% 19% 0% 14% 12% 0% 0% 13% 14% 10% 14% 0% 0% 11% 14% 21% 15% 11% 12% 19% 7% 15% 12% 14% 11% 13% 12% 12% 13% 11% 13% 11% 11% 12% 13% 14% 4%
Base 774 394 379 0 774 0 774 78 695 0 78 158 214 204 119 0 236 537 0 0 121 115 273 264 0 0 394 379 2 208 553 592 120 61 177 597 169 137 277 189 523 251 260 513 100 160 560 214 167 94
Base: Millennials