ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Do you plan to shop on Black Friday or Cyber Monday this year?

Source: Survey Data 2019 11A Field Dates: 10/10/2019 - 10/17/2019Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Black Friday
  2. Cyber Monday
  3. Neither Black Friday nor Cyber Monday
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S175. Do you plan to shop on Black Friday or Cyber Monday this year?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
Black Friday 60% 67% 53% 62% 59% 61% 59% 61% 59% 62% 59% 66% 57% 52% 68% 62% 63% 57% 66% 58% 72% 54% 65% 50% 68% 55% 67% 52% 52% 65% 57% 61% 57% 59% 65% 58% 55% 64% 61% 60% 59% 61% 73% 55% 64% 80%
Cyber Monday 52% 51% 54% 31% 57% 32% 59% 39% 58% 31% 51% 58% 65% 58% 48% 31% 55% 58% 37% 25% 49% 62% 56% 60% 34% 29% 56% 62% 27% 44% 60% 52% 50% 60% 49% 54% 46% 56% 54% 52% 56% 46% 55% 51% 59% 53%
Neither Black Friday nor Cyber Monday 25% 21% 29% 33% 23% 32% 23% 29% 23% 33% 22% 18% 21% 28% 25% 33% 19% 24% 26% 39% 15% 24% 22% 27% 24% 40% 20% 25% 41% 25% 23% 24% 29% 22% 20% 26% 29% 22% 23% 24% 23% 28% 19% 27% 24% 15%
Base 1000 510 490 189 811 228 772 305 695 189 116 159 213 204 119 189 275 536 97 92 141 134 272 264 117 111 393 380 52 381 567 758 156 85 223 777 212 169 367 240 673 327 263 737 114 149
Base: All Respondents