ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

This fall, Disney is launching their own streaming service (Disney+) for $7 a month. Do you plan to subscribe to Disney+?

Source: Survey Data 2019 10A Field Dates: 09/13/2019 - 09/18/2019Base: N=1000Type: Single Response

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[OPTIONS]
  1. Yes
  2. No
  3. Not sure
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E135. This fall, Disney is launching their own streaming service (Disney+) for $7 a month. Do you plan to subscribe to Disney+?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
No 45% 37% 54% 48% 45% 48% 45% 49% 44% 48% 51% 48% 41% 42% 47% 48% 49% 42% 38% 59% 39% 60% 36% 49% 38% 58% 37% 53% 57% 37% 46% 43% 52% 54% 42% 46% 51% 36% 51% 39% 42% 51% 28% 52% 43% 17%
Yes 28% 40% 17% 24% 29% 23% 30% 18% 33% 24% 9% 30% 31% 38% 30% 24% 21% 34% 41% 6% 29% 13% 44% 23% 37% 8% 41% 19% 11% 37% 30% 30% 26% 21% 37% 26% 19% 35% 23% 39% 33% 21% 54% 19% 33% 69%
Not sure 26% 23% 29% 27% 26% 29% 25% 32% 23% 27% 40% 22% 28% 20% 23% 27% 30% 24% 20% 35% 32% 27% 20% 28% 25% 34% 23% 28% 32% 26% 24% 27% 23% 25% 20% 28% 30% 30% 25% 22% 25% 28% 18% 29% 24% 14%
Base 1000 509 491 189 811 227 773 305 695 189 116 157 215 203 119 189 274 538 96 92 139 134 274 264 116 111 394 380 171 261 568 766 145 90 237 763 205 177 351 260 645 355 270 730 115 155
Base: All Respondents