ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

How often do you do each of the following?

Source: Survey Data 2019 10A Field Dates: 09/13/2019 - 09/18/2019Base: N=1000Type: Matrix Grid

Download full datafile (.xlsx)

[OPTIONS]
  1. Watch TV shows via cable / satellite / fiber
  2. Watch TV shows on streaming services (Netflix, hulu, Amazon, etc.)
  3. Watch TV shows streamed over the internet via illegal download
  4. Watch movies on a regular theater screen
  5. Watch movies at a 3D theater screen
  6. Watch movies at an IMAX theater screen
  7. Watch movies on streaming services (Netflix, hulu, Amazon, etc.)
  8. Watch movies streamed over the internet via illegal download
  9. Watch video clips or short form webisodes via the internet
  10. Play a video game on a gaming console
  11. Play a video game on a computer
  12. Play a video game on a tablet or mobile phone
  13. Attend a live music concert or festival
  14. Attend a food festival or ‘taste of’ event
  15. Attend a play, ballet, opera, or symphony
  16. Visit a museum, art gallery or science center
  17. Listen to podcasts
Scroll to view the entire table
E110. How often do you do each of the following?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
Watch TV shows via cable / satellite / fiber A few times per day or daily 27% 29% 24% 20% 28% 20% 29% 19% 30% 20% 16% 27% 22% 31% 45% 20% 23% 31% 18% 23% 26% 20% 35% 27% 19% 21% 32% 25% 22% 23% 29% 25% 36% 23% 27% 26% 25% 35% 28% 20% 25% 30% 40% 22% 32% 45%
A few times per week or weekly 21% 24% 18% 23% 21% 22% 21% 25% 19% 23% 29% 22% 19% 20% 16% 23% 25% 19% 23% 22% 31% 18% 20% 17% 22% 22% 24% 17% 22% 31% 16% 22% 16% 18% 26% 20% 26% 19% 18% 23% 23% 17% 23% 20% 20% 24%
A few times a month or monthly 15% 16% 14% 18% 14% 18% 14% 18% 13% 18% 19% 11% 20% 10% 11% 18% 14% 14% 20% 15% 15% 13% 15% 14% 19% 16% 15% 13% 14% 16% 15% 15% 14% 16% 15% 15% 13% 14% 16% 16% 16% 13% 17% 14% 19% 15%
A few times a year or yearly 10% 8% 12% 9% 10% 9% 10% 10% 10% 9% 12% 17% 11% 9% 2% 9% 14% 8% 13% 5% 9% 20% 6% 10% 14% 5% 7% 14% 8% 9% 11% 10% 14% 8% 7% 11% 10% 12% 10% 9% 11% 8% 4% 12% 5% 4%
Less often than once a year 9% 7% 10% 9% 9% 10% 8% 8% 9% 9% 5% 9% 9% 8% 10% 9% 7% 9% 10% 9% 7% 7% 6% 13% 9% 10% 7% 10% 10% 7% 9% 9% 5% 14% 9% 9% 6% 9% 9% 9% 7% 11% 7% 9% 14% 1%
Never 19% 16% 22% 21% 18% 22% 18% 20% 18% 21% 20% 14% 18% 21% 16% 21% 16% 19% 15% 26% 11% 22% 18% 20% 17% 26% 15% 20% 24% 12% 20% 19% 15% 21% 16% 19% 20% 12% 19% 22% 17% 21% 10% 22% 10% 10%
Watch TV shows on streaming services (Netflix, hulu, Amazon, etc.) A few times per day or daily 39% 38% 40% 38% 39% 39% 39% 37% 40% 38% 34% 36% 38% 45% 37% 38% 35% 41% 36% 40% 34% 37% 40% 42% 36% 43% 38% 39% 35% 39% 40% 39% 37% 38% 41% 38% 37% 40% 40% 39% 40% 37% 49% 35% 47% 51%
A few times per week or weekly 36% 39% 34% 39% 36% 37% 36% 39% 36% 39% 37% 46% 32% 34% 31% 39% 42% 32% 46% 32% 43% 42% 35% 30% 45% 28% 38% 35% 39% 38% 35% 37% 34% 34% 27% 39% 33% 42% 33% 40% 37% 35% 32% 38% 31% 33%
A few times a month or monthly 12% 11% 12% 6% 13% 8% 12% 10% 12% 6% 16% 13% 15% 9% 10% 6% 14% 12% 6% 7% 15% 14% 10% 13% 7% 10% 12% 13% 10% 12% 12% 11% 10% 15% 12% 12% 15% 8% 13% 9% 12% 11% 7% 13% 7% 7%
A few times a year or yearly 5% 6% 4% 6% 5% 6% 5% 7% 4% 6% 8% 1% 10% 3% 1% 6% 4% 5% 6% 7% 4% 4% 8% 3% 5% 7% 7% 3% 4% 9% 4% 5% 8% 6% 10% 4% 7% 4% 6% 4% 6% 3% 3% 6% 1% 4%
Less often than once a year 3% 2% 3% 1% 3% 1% 3% 1% 3% 1% 2% 1% 2% 3% 9% 1% 1% 4% 1% 1% 2% 1% 3% 5% 1% 1% 2% 4% 1% 1% 4% 3% 3% 2% 2% 3% 5% 0% 3% 3% 2% 4% 5% 2% 12% 0%
Never 5% 4% 7% 9% 5% 9% 4% 7% 5% 9% 3% 2% 3% 5% 12% 9% 2% 6% 5% 13% 1% 3% 5% 7% 6% 12% 3% 5% 10% 1% 6% 5% 7% 5% 8% 5% 4% 5% 6% 5% 3% 10% 3% 6% 3% 4%
Watch TV shows streamed over the internet via illegal download A few times per day or daily 6% 11% 2% 6% 7% 5% 7% 4% 7% 6% 1% 12% 6% 8% 4% 6% 7% 6% 10% 2% 12% 2% 10% 2% 9% 2% 11% 2% 4% 11% 5% 6% 8% 7% 14% 4% 6% 6% 6% 9% 8% 4% 13% 4% 2% 21%
A few times per week or weekly 8% 10% 6% 8% 8% 7% 9% 8% 8% 8% 9% 10% 5% 9% 9% 8% 9% 8% 10% 6% 13% 5% 9% 6% 8% 5% 11% 6% 6% 14% 6% 8% 7% 11% 12% 7% 5% 8% 9% 10% 10% 5% 14% 6% 11% 16%
A few times a month or monthly 11% 15% 8% 10% 12% 11% 12% 11% 12% 10% 11% 12% 16% 8% 11% 10% 11% 12% 13% 7% 12% 11% 17% 6% 13% 9% 16% 7% 12% 10% 12% 12% 9% 11% 13% 11% 12% 17% 7% 14% 13% 8% 15% 10% 7% 20%
A few times a year or yearly 7% 7% 8% 3% 8% 2% 9% 4% 9% 3% 6% 12% 7% 9% 8% 3% 9% 8% 2% 4% 6% 13% 9% 7% 2% 3% 8% 9% 3% 8% 8% 7% 10% 8% 5% 8% 4% 9% 8% 7% 8% 6% 7% 7% 7% 7%
Less often than once a year 10% 10% 11% 10% 11% 9% 11% 13% 9% 10% 19% 11% 11% 8% 5% 10% 14% 9% 4% 15% 18% 10% 8% 9% 4% 14% 12% 10% 9% 14% 9% 10% 11% 12% 11% 10% 12% 8% 11% 10% 12% 7% 5% 12% 7% 4%
Never 56% 47% 66% 63% 55% 66% 53% 60% 55% 63% 54% 44% 55% 58% 63% 63% 48% 58% 61% 66% 38% 59% 47% 69% 65% 66% 42% 65% 66% 43% 59% 57% 54% 51% 46% 59% 61% 52% 60% 51% 49% 70% 46% 60% 65% 31%
Watch movies on a regular theater screen A few times per day or daily 7% 11% 2% 6% 7% 6% 7% 5% 7% 6% 4% 10% 8% 7% 5% 6% 7% 7% 9% 2% 11% 3% 11% 2% 9% 2% 11% 2% 5% 10% 6% 7% 5% 7% 13% 5% 5% 5% 7% 9% 8% 4% 14% 4% 4% 22%
A few times per week or weekly 11% 17% 6% 15% 11% 13% 11% 11% 12% 15% 6% 16% 7% 14% 11% 15% 12% 10% 26% 3% 14% 9% 15% 5% 22% 4% 15% 6% 5% 19% 10% 12% 12% 6% 21% 8% 5% 15% 11% 14% 14% 7% 24% 7% 17% 29%
A few times a month or monthly 27% 29% 24% 28% 26% 29% 26% 29% 25% 28% 31% 28% 24% 24% 27% 28% 29% 25% 31% 26% 33% 25% 27% 22% 30% 27% 29% 23% 33% 29% 24% 26% 29% 31% 25% 27% 26% 24% 25% 31% 30% 21% 29% 26% 29% 29%
A few times a year or yearly 36% 27% 47% 36% 37% 36% 37% 40% 35% 36% 46% 32% 40% 40% 21% 36% 38% 36% 21% 51% 29% 47% 27% 45% 25% 47% 27% 46% 39% 33% 37% 37% 31% 38% 24% 40% 43% 40% 36% 30% 33% 43% 19% 43% 30% 11%
Less often than once a year 10% 7% 12% 5% 11% 6% 11% 6% 11% 5% 7% 10% 16% 9% 10% 5% 9% 12% 3% 8% 7% 10% 9% 15% 3% 10% 9% 13% 7% 6% 12% 10% 10% 6% 7% 11% 11% 10% 11% 8% 9% 12% 6% 11% 7% 6%
Never 9% 9% 9% 10% 9% 11% 8% 8% 9% 10% 6% 5% 6% 7% 26% 10% 5% 11% 10% 9% 5% 5% 10% 11% 12% 10% 8% 9% 12% 3% 11% 8% 13% 13% 9% 9% 10% 5% 10% 9% 7% 13% 7% 10% 12% 3%
Watch movies at a 3D theater screen A few times per day or daily 4% 7% 1% 4% 4% 4% 4% 3% 5% 4% 3% 1% 4% 7% 6% 4% 2% 6% 7% 0% 3% 1% 10% 1% 7% 0% 7% 1% 3% 4% 5% 4% 3% 6% 7% 4% 2% 4% 3% 8% 6% 2% 11% 2% 2% 17%
A few times per week or weekly 11% 16% 6% 15% 10% 13% 10% 12% 11% 15% 5% 22% 2% 10% 12% 15% 15% 7% 27% 4% 20% 10% 10% 5% 22% 4% 14% 7% 3% 23% 8% 12% 9% 6% 25% 7% 6% 10% 11% 15% 13% 7% 21% 7% 20% 21%
A few times a month or monthly 9% 14% 3% 7% 9% 8% 9% 7% 10% 7% 6% 10% 11% 9% 10% 7% 8% 10% 12% 1% 13% 4% 15% 4% 13% 2% 14% 4% 7% 11% 8% 9% 8% 6% 7% 9% 5% 11% 7% 12% 11% 6% 16% 6% 5% 24%
A few times a year or yearly 18% 21% 15% 25% 16% 22% 16% 25% 15% 25% 24% 15% 15% 15% 13% 25% 19% 14% 26% 24% 24% 14% 17% 12% 22% 22% 20% 13% 27% 20% 14% 18% 20% 15% 16% 18% 15% 20% 15% 22% 21% 13% 16% 18% 14% 18%
Less often than once a year 23% 15% 31% 20% 23% 23% 23% 24% 22% 20% 30% 18% 25% 25% 19% 20% 23% 24% 8% 33% 15% 31% 18% 29% 14% 33% 16% 30% 26% 20% 23% 23% 19% 24% 12% 26% 25% 24% 26% 17% 21% 26% 15% 26% 27% 7%
Never 35% 27% 44% 29% 37% 30% 37% 30% 38% 29% 31% 34% 43% 34% 40% 29% 33% 39% 20% 38% 25% 41% 31% 48% 22% 39% 29% 45% 34% 21% 43% 34% 40% 43% 34% 36% 47% 32% 37% 27% 29% 47% 21% 41% 32% 13%
Watch movies at an IMAX theater screen A few times per day or daily 3% 5% 1% 3% 3% 3% 3% 2% 4% 3% 0% 8% 1% 3% 5% 3% 5% 2% 7% 0% 7% 2% 3% 2% 5% 0% 4% 2% 3% 6% 2% 3% 3% 7% 10% 1% 0% 2% 5% 4% 4% 1% 5% 2% 4% 6%
A few times per week or weekly 9% 13% 5% 11% 8% 9% 9% 8% 9% 11% 3% 16% 2% 11% 8% 11% 10% 7% 19% 3% 11% 9% 11% 3% 16% 2% 12% 5% 5% 16% 7% 9% 11% 3% 13% 8% 4% 10% 8% 13% 10% 6% 20% 4% 14% 25%
A few times a month or monthly 13% 20% 7% 16% 13% 14% 13% 13% 13% 16% 10% 10% 14% 12% 17% 16% 10% 14% 23% 8% 16% 4% 20% 8% 19% 9% 20% 6% 15% 16% 12% 14% 9% 17% 16% 12% 8% 16% 11% 18% 17% 7% 26% 9% 12% 36%
A few times a year or yearly 21% 23% 19% 24% 20% 25% 19% 28% 17% 24% 36% 16% 23% 16% 12% 24% 24% 18% 24% 23% 27% 22% 20% 16% 25% 25% 22% 17% 25% 25% 18% 22% 19% 16% 28% 19% 24% 16% 19% 24% 22% 18% 13% 24% 17% 11%
Less often than once a year 25% 16% 35% 19% 27% 19% 27% 21% 27% 19% 23% 28% 29% 27% 22% 19% 26% 27% 7% 33% 18% 34% 18% 36% 10% 29% 18% 37% 21% 24% 27% 27% 20% 21% 12% 29% 37% 30% 23% 16% 23% 29% 17% 28% 33% 5%
Never 29% 25% 33% 27% 29% 29% 29% 27% 30% 27% 27% 22% 30% 31% 36% 27% 25% 32% 21% 33% 20% 29% 28% 35% 24% 34% 25% 33% 32% 14% 35% 27% 38% 35% 22% 31% 28% 26% 34% 25% 24% 38% 19% 33% 21% 17%
Watch movies on streaming services (Netflix, hulu, Amazon, etc.) A few times per day or daily 28% 33% 23% 29% 28% 28% 28% 27% 28% 29% 25% 23% 25% 34% 31% 29% 24% 30% 34% 23% 26% 21% 36% 23% 31% 25% 33% 22% 24% 27% 30% 27% 34% 22% 34% 26% 24% 29% 28% 30% 29% 26% 44% 22% 34% 51%
A few times per week or weekly 35% 38% 32% 37% 34% 37% 34% 38% 33% 37% 40% 37% 32% 31% 36% 37% 38% 33% 41% 33% 42% 34% 34% 31% 42% 32% 36% 32% 35% 41% 32% 36% 32% 28% 33% 36% 30% 40% 32% 39% 37% 30% 34% 35% 34% 34%
A few times a month or monthly 22% 15% 29% 17% 23% 19% 23% 19% 23% 17% 23% 27% 26% 21% 16% 17% 25% 22% 9% 25% 19% 32% 16% 28% 13% 26% 16% 29% 23% 21% 22% 22% 14% 32% 17% 23% 26% 21% 23% 18% 19% 27% 15% 24% 24% 9%
A few times a year or yearly 8% 7% 9% 10% 8% 9% 8% 10% 8% 10% 9% 11% 8% 7% 3% 10% 10% 7% 11% 9% 12% 9% 4% 9% 9% 8% 7% 10% 11% 9% 7% 7% 12% 10% 7% 9% 14% 5% 8% 5% 9% 6% 1% 11% 3% 0%
Less often than once a year 3% 2% 3% 2% 3% 2% 3% 1% 3% 2% 0% 1% 5% 2% 4% 2% 1% 4% 0% 4% 0% 1% 4% 3% 0% 3% 3% 2% 2% 2% 3% 3% 3% 2% 3% 2% 1% 2% 3% 3% 3% 2% 2% 3% 3% 1%
Never 4% 5% 4% 5% 4% 5% 4% 4% 5% 5% 3% 2% 3% 6% 10% 5% 2% 6% 5% 5% 1% 3% 6% 5% 6% 5% 4% 4% 5% 0% 6% 4% 5% 6% 5% 4% 4% 3% 6% 4% 2% 9% 4% 5% 3% 5%
Watch movies streamed over the internet via illegal download A few times per day or daily 7% 11% 3% 6% 7% 5% 7% 4% 8% 6% 2% 10% 6% 8% 8% 6% 7% 7% 8% 3% 11% 2% 11% 3% 7% 3% 11% 3% 5% 11% 6% 6% 9% 8% 14% 5% 4% 6% 6% 9% 9% 3% 17% 3% 6% 24%
A few times per week or weekly 8% 12% 4% 10% 8% 8% 8% 7% 9% 10% 2% 13% 6% 9% 8% 10% 8% 7% 14% 5% 13% 3% 11% 4% 12% 4% 12% 4% 7% 12% 6% 8% 9% 5% 16% 6% 3% 11% 8% 11% 9% 6% 12% 7% 6% 17%
A few times a month or monthly 9% 9% 10% 9% 9% 9% 9% 10% 9% 9% 12% 8% 8% 10% 12% 9% 9% 9% 7% 10% 6% 13% 11% 8% 7% 11% 10% 9% 10% 11% 8% 8% 14% 16% 5% 11% 5% 16% 9% 8% 11% 6% 11% 9% 8% 14%
A few times a year or yearly 9% 9% 8% 6% 10% 6% 10% 7% 10% 6% 9% 12% 13% 7% 5% 6% 11% 9% 4% 7% 6% 15% 13% 5% 5% 6% 10% 9% 6% 7% 11% 9% 7% 9% 7% 9% 11% 7% 8% 10% 8% 10% 8% 9% 5% 11%
Less often than once a year 11% 11% 10% 7% 11% 7% 11% 13% 9% 7% 23% 13% 10% 9% 6% 7% 17% 8% 0% 14% 26% 9% 7% 9% 2% 13% 14% 9% 9% 15% 9% 11% 11% 8% 8% 11% 10% 8% 11% 11% 11% 10% 6% 12% 8% 4%
Never 57% 48% 65% 64% 55% 65% 54% 60% 55% 64% 53% 44% 57% 58% 62% 64% 48% 58% 66% 61% 38% 58% 47% 70% 67% 62% 43% 66% 62% 45% 60% 58% 50% 55% 51% 58% 66% 51% 57% 51% 52% 64% 47% 60% 67% 31%
Watch video clips or short form webisodes via the internet A few times per day or daily 32% 39% 24% 30% 32% 31% 32% 31% 32% 30% 33% 36% 32% 28% 36% 30% 35% 31% 34% 27% 39% 30% 41% 21% 31% 30% 41% 23% 36% 32% 31% 31% 36% 30% 34% 31% 34% 33% 33% 29% 35% 26% 34% 31% 18% 45%
A few times per week or weekly 30% 30% 30% 24% 31% 26% 31% 28% 31% 24% 35% 40% 27% 28% 30% 24% 38% 28% 26% 22% 42% 34% 25% 31% 31% 21% 29% 33% 20% 38% 29% 32% 22% 29% 27% 31% 26% 24% 30% 38% 31% 29% 36% 28% 41% 32%
A few times a month or monthly 18% 16% 20% 18% 18% 17% 18% 18% 18% 18% 19% 10% 21% 23% 14% 18% 13% 20% 19% 18% 11% 16% 17% 23% 16% 19% 16% 21% 18% 15% 19% 17% 24% 18% 20% 17% 20% 24% 15% 14% 18% 18% 14% 19% 17% 12%
A few times a year or yearly 7% 7% 7% 12% 6% 11% 5% 9% 6% 12% 4% 6% 5% 8% 2% 12% 5% 6% 11% 13% 6% 5% 6% 6% 12% 11% 5% 6% 11% 6% 6% 7% 4% 7% 10% 6% 6% 10% 6% 6% 6% 8% 2% 8% 2% 2%
Less often than once a year 4% 3% 5% 5% 4% 4% 4% 4% 4% 5% 2% 3% 3% 5% 4% 5% 2% 4% 5% 6% 0% 5% 3% 5% 4% 5% 2% 5% 4% 4% 4% 4% 2% 4% 3% 4% 3% 2% 5% 5% 4% 4% 4% 4% 5% 3%
Never 10% 6% 13% 10% 9% 10% 9% 9% 10% 10% 7% 6% 12% 8% 13% 10% 6% 11% 5% 15% 3% 10% 7% 15% 6% 15% 6% 13% 12% 4% 11% 9% 12% 12% 6% 11% 11% 6% 11% 8% 7% 14% 11% 9% 17% 6%
Play a video game on a gaming console A few times per day or daily 18% 30% 6% 22% 17% 21% 17% 18% 18% 22% 12% 25% 13% 14% 23% 22% 19% 16% 41% 3% 29% 9% 25% 6% 38% 3% 27% 7% 17% 25% 15% 18% 16% 17% 30% 14% 14% 20% 15% 25% 22% 10% 26% 15% 9% 38%
A few times per week or weekly 24% 29% 18% 20% 24% 21% 24% 25% 23% 20% 32% 30% 20% 23% 19% 20% 31% 21% 24% 15% 39% 23% 26% 15% 25% 16% 31% 18% 15% 34% 21% 24% 26% 16% 26% 23% 24% 21% 24% 24% 26% 20% 31% 21% 30% 32%
A few times a month or monthly 18% 17% 20% 25% 17% 26% 16% 25% 15% 25% 26% 13% 17% 16% 15% 25% 18% 16% 18% 32% 17% 20% 17% 15% 19% 33% 17% 16% 28% 16% 17% 21% 8% 15% 16% 19% 24% 22% 16% 15% 17% 22% 18% 19% 20% 17%
A few times a year or yearly 11% 8% 14% 11% 11% 11% 11% 12% 10% 11% 12% 8% 15% 10% 5% 11% 10% 11% 5% 18% 6% 14% 10% 12% 6% 16% 8% 13% 12% 8% 11% 10% 13% 14% 7% 12% 13% 11% 8% 12% 11% 10% 6% 12% 10% 4%
Less often than once a year 9% 6% 12% 4% 10% 4% 10% 6% 10% 4% 8% 8% 13% 11% 7% 4% 8% 11% 1% 8% 5% 12% 9% 13% 1% 8% 8% 13% 6% 7% 11% 7% 12% 16% 7% 10% 11% 7% 10% 8% 8% 11% 4% 11% 7% 2%
Never 21% 10% 32% 17% 21% 17% 21% 15% 23% 17% 10% 15% 22% 26% 31% 17% 13% 25% 11% 24% 4% 22% 12% 39% 11% 24% 10% 34% 21% 10% 25% 20% 25% 22% 14% 23% 14% 19% 27% 17% 17% 27% 14% 23% 25% 7%
Play a video game on a computer A few times per day or daily 17% 28% 5% 26% 15% 24% 15% 20% 15% 26% 11% 16% 14% 14% 19% 26% 14% 15% 43% 8% 24% 3% 24% 6% 39% 9% 25% 4% 20% 21% 14% 17% 15% 23% 25% 14% 13% 12% 15% 25% 19% 13% 24% 14% 7% 36%
A few times per week or weekly 22% 29% 16% 19% 23% 18% 24% 23% 22% 19% 29% 33% 17% 20% 20% 19% 31% 19% 24% 14% 38% 25% 25% 12% 22% 15% 31% 16% 15% 33% 20% 24% 18% 14% 28% 21% 23% 18% 26% 19% 22% 22% 33% 18% 29% 35%
A few times a month or monthly 15% 14% 15% 18% 14% 19% 13% 19% 13% 18% 22% 15% 13% 9% 14% 18% 18% 12% 12% 24% 20% 16% 12% 11% 15% 23% 14% 13% 22% 17% 11% 15% 13% 11% 19% 13% 17% 20% 12% 12% 16% 13% 12% 16% 13% 11%
A few times a year or yearly 11% 7% 14% 11% 10% 10% 11% 11% 11% 11% 9% 8% 14% 11% 7% 11% 8% 11% 7% 17% 4% 13% 8% 14% 5% 16% 7% 14% 12% 9% 11% 10% 11% 14% 5% 12% 12% 11% 11% 9% 10% 11% 6% 12% 14% 1%
Less often than once a year 10% 7% 13% 6% 11% 7% 11% 7% 11% 6% 10% 7% 15% 13% 5% 6% 8% 12% 2% 9% 3% 13% 10% 15% 4% 10% 7% 14% 7% 6% 12% 10% 12% 10% 5% 11% 13% 10% 9% 9% 10% 10% 8% 11% 11% 5%
Never 26% 16% 36% 20% 27% 21% 27% 20% 28% 20% 19% 20% 28% 32% 34% 20% 20% 31% 12% 28% 10% 30% 20% 42% 15% 28% 16% 39% 24% 14% 32% 24% 33% 29% 19% 28% 23% 29% 27% 25% 23% 32% 18% 29% 26% 11%
Play a video game on a tablet or mobile phone A few times per day or daily 34% 38% 30% 40% 33% 39% 33% 35% 34% 40% 28% 27% 34% 35% 41% 40% 27% 36% 40% 40% 34% 20% 40% 32% 40% 38% 38% 28% 39% 36% 32% 35% 33% 31% 38% 33% 40% 28% 34% 35% 34% 34% 43% 31% 31% 52%
A few times per week or weekly 26% 28% 24% 31% 24% 30% 24% 34% 22% 31% 37% 34% 17% 19% 22% 31% 35% 19% 40% 22% 38% 32% 18% 20% 36% 25% 25% 24% 25% 37% 21% 26% 20% 28% 27% 25% 23% 31% 22% 29% 27% 24% 28% 25% 35% 23%
A few times a month or monthly 13% 14% 13% 13% 13% 14% 13% 15% 13% 13% 19% 14% 16% 12% 6% 13% 16% 12% 10% 18% 15% 17% 15% 9% 11% 18% 15% 11% 16% 15% 12% 14% 12% 10% 15% 13% 14% 17% 11% 13% 14% 13% 11% 14% 10% 13%
A few times a year or yearly 8% 7% 8% 4% 9% 4% 9% 4% 9% 4% 5% 9% 10% 8% 10% 4% 7% 9% 3% 5% 9% 5% 8% 11% 4% 4% 8% 9% 5% 3% 11% 7% 8% 9% 5% 8% 5% 7% 10% 7% 8% 8% 7% 8% 13% 3%
Less often than once a year 5% 5% 5% 3% 5% 3% 5% 2% 6% 3% 1% 6% 5% 7% 5% 3% 4% 6% 4% 3% 1% 7% 7% 5% 3% 2% 5% 6% 4% 3% 6% 4% 7% 7% 6% 4% 7% 3% 5% 4% 5% 5% 1% 6% 2% 1%
Never 14% 8% 20% 8% 15% 9% 16% 9% 16% 8% 11% 10% 17% 20% 15% 8% 11% 18% 5% 12% 3% 18% 12% 24% 6% 13% 9% 22% 11% 7% 18% 13% 20% 14% 9% 16% 12% 15% 18% 11% 13% 17% 10% 16% 11% 9%
Attend a live music concert or festival A few times per day or daily 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
A few times per week or weekly 7% 13% 2% 6% 8% 5% 8% 4% 9% 6% 2% 14% 5% 8% 9% 6% 9% 7% 11% 1% 16% 2% 12% 2% 9% 1% 14% 2% 1% 15% 5% 8% 6% 4% 14% 5% 5% 5% 6% 12% 10% 3% 17% 4% 6% 26%
A few times a month or monthly 12% 15% 9% 7% 13% 7% 13% 9% 13% 7% 14% 14% 13% 13% 11% 7% 14% 13% 6% 8% 17% 11% 17% 9% 6% 8% 17% 9% 7% 18% 10% 14% 7% 4% 12% 12% 10% 18% 9% 12% 14% 8% 21% 9% 11% 28%
A few times a year or yearly 35% 32% 38% 31% 36% 31% 37% 32% 37% 31% 33% 39% 37% 38% 32% 31% 36% 36% 39% 24% 30% 42% 31% 41% 36% 25% 31% 42% 30% 31% 39% 37% 29% 34% 35% 35% 29% 33% 38% 37% 37% 32% 36% 35% 49% 27%
Less often than once a year 27% 23% 30% 25% 27% 26% 27% 27% 27% 25% 30% 23% 30% 29% 22% 25% 26% 28% 19% 31% 23% 28% 25% 31% 20% 32% 24% 29% 26% 26% 27% 26% 25% 33% 19% 29% 30% 28% 25% 25% 26% 27% 15% 31% 21% 11%
Never 19% 17% 21% 31% 16% 31% 15% 28% 15% 31% 22% 10% 15% 13% 26% 31% 15% 16% 25% 37% 14% 16% 15% 18% 28% 34% 13% 17% 36% 10% 18% 15% 32% 26% 19% 19% 25% 15% 21% 14% 13% 30% 11% 22% 14% 8%
Attend a food festival or ‘taste of’ event A few times per day or daily 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
A few times per week or weekly 8% 13% 3% 7% 8% 6% 8% 7% 8% 7% 7% 9% 3% 10% 11% 7% 8% 7% 11% 2% 16% 1% 11% 4% 10% 1% 13% 3% 3% 15% 6% 8% 8% 6% 18% 5% 5% 10% 7% 8% 9% 5% 18% 4% 8% 26%
A few times a month or monthly 10% 14% 6% 7% 11% 8% 11% 7% 11% 7% 7% 12% 11% 12% 11% 7% 10% 11% 10% 4% 13% 6% 16% 6% 10% 5% 15% 6% 6% 14% 9% 11% 6% 6% 9% 10% 9% 12% 8% 13% 13% 5% 20% 6% 14% 25%
A few times a year or yearly 30% 31% 30% 24% 32% 25% 32% 25% 33% 24% 25% 38% 33% 36% 23% 24% 32% 32% 35% 14% 29% 36% 30% 33% 32% 18% 30% 34% 24% 29% 33% 32% 22% 30% 27% 32% 25% 34% 29% 35% 34% 24% 34% 29% 35% 33%
Less often than once a year 25% 21% 28% 25% 25% 23% 25% 24% 25% 25% 23% 27% 29% 21% 23% 25% 25% 25% 19% 30% 24% 26% 21% 28% 20% 27% 22% 28% 24% 24% 26% 24% 26% 29% 25% 25% 24% 19% 27% 26% 24% 27% 13% 29% 21% 5%
Never 27% 21% 33% 37% 25% 38% 24% 38% 22% 37% 38% 14% 24% 21% 32% 37% 25% 25% 25% 50% 18% 31% 21% 28% 29% 48% 19% 29% 43% 18% 26% 25% 37% 29% 23% 28% 36% 25% 29% 18% 20% 39% 16% 31% 22% 10%
Attend a play, ballet, opera, or symphony A few times per day or daily 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
A few times per week or weekly 5% 8% 2% 3% 5% 4% 5% 3% 6% 3% 3% 8% 1% 7% 9% 3% 6% 5% 6% 0% 9% 3% 8% 2% 7% 0% 8% 2% 1% 9% 4% 5% 2% 5% 7% 4% 4% 6% 3% 7% 6% 2% 11% 3% 5% 16%
A few times a month or monthly 10% 15% 6% 8% 11% 7% 11% 8% 12% 8% 8% 13% 9% 13% 11% 8% 11% 11% 12% 5% 18% 4% 16% 7% 10% 5% 17% 6% 6% 16% 9% 11% 9% 6% 12% 10% 8% 14% 7% 14% 12% 8% 23% 6% 10% 33%
A few times a year or yearly 21% 23% 20% 24% 21% 22% 21% 21% 21% 24% 17% 21% 24% 23% 15% 24% 19% 22% 33% 15% 13% 25% 25% 18% 28% 16% 22% 21% 21% 22% 21% 23% 13% 20% 22% 21% 20% 21% 20% 25% 23% 18% 22% 21% 21% 23%
Less often than once a year 30% 26% 33% 26% 30% 25% 31% 28% 30% 26% 31% 30% 29% 32% 28% 26% 31% 30% 22% 31% 33% 29% 24% 36% 23% 28% 27% 35% 25% 32% 30% 31% 25% 29% 29% 30% 27% 30% 31% 30% 31% 27% 25% 31% 36% 16%
Never 34% 27% 40% 38% 33% 42% 31% 40% 31% 38% 41% 27% 36% 24% 37% 38% 33% 32% 28% 49% 27% 40% 28% 36% 32% 51% 26% 36% 47% 21% 36% 29% 52% 41% 29% 35% 41% 30% 39% 23% 27% 45% 19% 39% 28% 12%
Visit a museum, art gallery or science center A few times per day or daily 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
A few times per week or weekly 6% 10% 2% 4% 7% 5% 7% 4% 7% 4% 3% 12% 4% 7% 9% 4% 8% 6% 7% 2% 14% 3% 9% 2% 7% 2% 11% 2% 1% 11% 5% 7% 5% 3% 11% 5% 3% 5% 6% 10% 9% 1% 13% 4% 6% 18%
A few times a month or monthly 13% 17% 9% 8% 14% 8% 14% 9% 15% 8% 9% 18% 10% 18% 15% 8% 14% 14% 13% 3% 21% 8% 17% 11% 12% 5% 18% 10% 7% 20% 12% 15% 7% 6% 16% 12% 10% 17% 12% 14% 14% 10% 25% 9% 18% 30%
A few times a year or yearly 42% 43% 41% 48% 40% 45% 41% 46% 40% 48% 44% 43% 40% 41% 32% 48% 43% 39% 55% 41% 39% 48% 40% 38% 50% 40% 40% 41% 45% 41% 41% 44% 27% 45% 38% 43% 37% 42% 42% 46% 43% 40% 39% 43% 41% 37%
Less often than once a year 25% 18% 31% 23% 25% 24% 25% 27% 24% 23% 34% 23% 28% 24% 16% 23% 28% 24% 13% 33% 23% 33% 18% 30% 15% 33% 19% 31% 27% 23% 25% 24% 27% 31% 19% 26% 34% 23% 20% 25% 26% 22% 13% 29% 19% 9%
Never 14% 12% 17% 17% 14% 18% 13% 14% 14% 17% 10% 4% 17% 11% 29% 17% 7% 17% 13% 20% 5% 9% 15% 19% 16% 20% 11% 16% 20% 4% 17% 11% 34% 15% 16% 14% 17% 13% 20% 5% 7% 27% 10% 16% 17% 5%
Listen to podcasts A few times per day or daily 15% 21% 9% 6% 17% 6% 18% 8% 18% 6% 11% 20% 19% 16% 17% 6% 16% 17% 7% 5% 23% 10% 25% 10% 7% 5% 25% 10% 6% 18% 16% 15% 14% 15% 19% 14% 11% 16% 15% 18% 18% 9% 26% 11% 8% 39%
A few times per week or weekly 22% 28% 17% 20% 23% 19% 23% 19% 24% 20% 18% 31% 21% 26% 15% 20% 26% 22% 34% 6% 29% 22% 25% 18% 31% 7% 27% 20% 6% 38% 20% 23% 23% 15% 28% 21% 22% 20% 22% 26% 26% 15% 26% 21% 28% 24%
A few times a month or monthly 17% 18% 15% 18% 16% 16% 17% 16% 17% 18% 12% 19% 17% 18% 13% 18% 16% 16% 22% 15% 20% 12% 16% 17% 19% 14% 18% 15% 22% 13% 16% 18% 10% 15% 13% 18% 20% 19% 13% 17% 18% 14% 16% 17% 17% 16%
A few times a year or yearly 10% 8% 11% 9% 10% 9% 10% 10% 10% 9% 12% 9% 10% 11% 8% 9% 11% 10% 7% 10% 8% 13% 9% 10% 9% 10% 8% 11% 10% 8% 10% 9% 11% 11% 6% 11% 5% 16% 9% 10% 10% 10% 6% 11% 3% 8%
Less often than once a year 8% 5% 10% 11% 7% 11% 7% 10% 7% 11% 9% 7% 7% 7% 4% 11% 8% 6% 4% 19% 9% 7% 4% 8% 7% 16% 5% 8% 12% 6% 7% 8% 4% 13% 6% 8% 10% 5% 9% 6% 7% 8% 3% 10% 4% 1%
Never 29% 20% 38% 36% 27% 38% 26% 36% 25% 36% 37% 13% 27% 22% 44% 36% 23% 29% 26% 46% 12% 35% 22% 36% 28% 48% 18% 34% 44% 16% 30% 27% 37% 31% 28% 29% 31% 24% 33% 24% 20% 44% 24% 31% 40% 11%
Base 1000 509 491 189 811 227 773 305 695 189 116 157 215 203 119 189 274 538 96 92 139 134 274 264 116 111 394 380 171 261 568 766 145 90 237 763 205 177 351 260 645 355 270 730 115 155
Base: All Respondents