ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Which of the following financial topics do you wish you knew more about?

Source: Survey Data 2019 09A Field Dates: 08/16/2019 - 08/21/2019Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Investing
  2. Saving money
  3. Paying off debt
  4. 401(k)
  5. Taxes
  6. Credit score / FICO score
  7. Credit cards
  8. Interest
  9. ETFs vs Mutual Funds
  10. CDs
  11. Mortgages
  12. Student Loans
  13. Other, please specify:
  14. Other, please specify:
  15. None of these
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P310. Which of the following financial topics do you wish you knew more about?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
Investing 50% 48% 52% 41% 52% 47% 51% 50% 50% 41% 65% 63% 50% 47% 38% 41% 64% 46% 49% 34% 67% 61% 39% 54% 55% 39% 47% 56% 39% 67% 47% 49% 51% 58% 56% 49% 53% 49% 50% 48% 52% 46% 41% 54% 50% 36%
401(k) 42% 39% 44% 33% 44% 34% 44% 36% 44% 33% 40% 48% 55% 39% 30% 33% 45% 43% 25% 42% 37% 53% 46% 41% 25% 43% 43% 45% 33% 45% 43% 41% 40% 52% 40% 42% 42% 45% 40% 42% 42% 41% 46% 40% 33% 53%
Saving money 39% 41% 36% 46% 37% 46% 37% 42% 38% 46% 35% 40% 37% 36% 39% 46% 37% 37% 53% 38% 39% 36% 38% 36% 56% 36% 37% 36% 40% 44% 36% 37% 48% 39% 41% 38% 37% 37% 42% 36% 40% 36% 42% 37% 41% 42%
Taxes 38% 35% 41% 43% 37% 42% 37% 43% 36% 43% 42% 46% 36% 35% 24% 43% 45% 33% 32% 55% 40% 50% 34% 32% 30% 55% 37% 37% 43% 44% 34% 37% 42% 44% 42% 37% 39% 43% 39% 33% 39% 36% 27% 43% 24% 29%
ETFs vs Mutual Funds 30% 31% 29% 27% 31% 28% 31% 28% 32% 27% 29% 39% 30% 34% 21% 27% 34% 30% 24% 30% 35% 33% 32% 27% 26% 30% 33% 29% 28% 31% 31% 31% 28% 32% 29% 31% 37% 32% 26% 30% 29% 32% 23% 34% 19% 26%
Paying off debt 30% 24% 36% 34% 29% 33% 29% 30% 30% 34% 23% 36% 29% 24% 34% 34% 30% 28% 31% 37% 25% 36% 20% 36% 30% 36% 22% 36% 34% 33% 27% 26% 42% 37% 30% 30% 26% 31% 35% 25% 28% 34% 24% 32% 37% 17%
Mortgages 30% 25% 34% 38% 28% 37% 27% 35% 27% 38% 30% 34% 30% 27% 12% 38% 32% 25% 36% 41% 21% 44% 23% 27% 33% 40% 23% 33% 38% 30% 27% 29% 32% 30% 30% 29% 32% 27% 31% 26% 29% 31% 22% 33% 22% 22%
Credit score / FICO score 28% 25% 30% 39% 25% 37% 25% 37% 23% 39% 34% 35% 20% 20% 20% 39% 35% 20% 39% 40% 31% 38% 17% 23% 34% 40% 22% 28% 41% 36% 20% 27% 32% 29% 29% 27% 29% 32% 26% 26% 27% 28% 23% 30% 24% 23%
Credit cards 28% 30% 25% 35% 26% 33% 26% 32% 25% 35% 28% 31% 25% 25% 20% 35% 29% 24% 32% 38% 33% 25% 28% 20% 31% 36% 30% 22% 35% 35% 22% 27% 27% 31% 29% 27% 22% 30% 30% 27% 30% 23% 34% 25% 27% 38%
Student Loans 27% 24% 31% 45% 23% 44% 22% 39% 22% 45% 28% 31% 25% 21% 7% 45% 30% 19% 39% 52% 28% 31% 16% 23% 38% 50% 20% 25% 44% 36% 18% 26% 34% 23% 29% 27% 30% 29% 28% 23% 26% 29% 15% 33% 21% 11%
Interest 24% 23% 25% 37% 21% 33% 21% 31% 21% 37% 22% 30% 19% 19% 16% 37% 26% 18% 43% 30% 27% 26% 15% 22% 38% 28% 19% 24% 30% 33% 18% 22% 28% 35% 34% 21% 20% 23% 26% 26% 26% 20% 19% 26% 22% 18%
CDs 19% 16% 22% 18% 19% 19% 19% 17% 19% 18% 15% 26% 20% 18% 12% 18% 21% 18% 14% 23% 19% 23% 15% 21% 15% 22% 16% 22% 19% 19% 18% 17% 26% 20% 25% 17% 22% 18% 19% 15% 18% 20% 15% 20% 23% 11%
None of these 10% 8% 12% 16% 8% 16% 8% 13% 8% 16% 7% 4% 7% 7% 17% 16% 6% 9% 15% 17% 3% 8% 7% 11% 14% 17% 6% 10% 18% 4% 9% 10% 11% 6% 5% 11% 9% 8% 10% 9% 8% 13% 7% 11% 15% 3%
Other, please specify: 1% 0% 2% 1% 1% 1% 1% 2% 0% 1% 4% 0% 0% 0% 1% 1% 2% 0% 0% 1% 0% 4% 0% 1% 0% 1% 0% 2% 1% 0% 1% 1% 1% 0% 1% 1% 0% 1% 2% 0% 1% 0% 1% 1% 2% 0%
Base 1000 510 490 190 810 228 772 306 694 190 116 157 214 204 118 190 273 537 97 93 140 133 273 264 116 112 394 378 193 226 580 756 142 101 226 773 239 162 352 241 659 341 311 689 109 202
Base: All Respondents