ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Why do you prefer shopping in a physical store over online shopping?

Source: Survey Data 2019 08A Field Dates: 07/19/2019 - 07/22/2019Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. I want to see/try products in person
  2. Shopping in-store is entertaining
  3. I don't have a credit/debit card to make purchases online
  4. I like instant gratification
  5. I don't want to pay for shipping
  6. I want an excuse to leave my house
  7. There are more options in-store
  8. I like to see displays
  9. There are more sales in-store
  10. I like to bring others to shop with me
  11. I don't trust online shopping
  12. I want to be able to ask the sales associates questions
  13. I want to try on clothes before I buy them
  14. Other, please specify:
  15. Other, please specify:
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S120. Why do you prefer shopping in a physical store over online shopping?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
I want to see/try products in person 72% 54% 88% 84% 69% 83% 69% 81% 68% 84% 75% 74% 63% 69% 68% 84% 74% 66% 81% 88% 57% 88% 41% 88% 78% 88% 46% 88% 87% 71% 68% 71% 79% 74% 69% 73% 76% 69% 76% 64% 67% 81% 48% 83% 83% 31%
I want to try on clothes before I buy them 71% 50% 90% 73% 71% 73% 71% 75% 69% 73% 79% 84% 56% 69% 74% 73% 82% 64% 58% 87% 70% 92% 34% 90% 57% 86% 47% 91% 81% 76% 66% 69% 72% 84% 71% 71% 71% 60% 78% 66% 64% 83% 49% 80% 90% 29%
I don’t want to pay for shipping 39% 19% 55% 29% 41% 36% 40% 35% 40% 29% 47% 56% 39% 34% 26% 29% 52% 35% 12% 44% 32% 68% 16% 52% 19% 50% 20% 57% 35% 39% 40% 38% 37% 50% 32% 40% 39% 32% 43% 35% 34% 48% 20% 47% 45% 7%
Shopping in-store is entertaining 34% 34% 34% 52% 29% 48% 29% 45% 29% 52% 33% 38% 23% 28% 24% 52% 36% 25% 45% 59% 37% 35% 28% 23% 43% 53% 31% 28% 54% 33% 28% 36% 21% 41% 32% 35% 32% 40% 35% 29% 35% 31% 27% 37% 23% 29%
I want an excuse to leave my house 27% 21% 33% 39% 24% 37% 24% 31% 26% 39% 16% 31% 25% 26% 19% 39% 25% 24% 24% 53% 17% 32% 23% 25% 25% 46% 20% 28% 39% 28% 24% 27% 24% 35% 23% 29% 33% 19% 32% 20% 27% 29% 18% 32% 17% 18%
I like instant gratification 25% 23% 26% 24% 25% 25% 24% 27% 23% 24% 31% 27% 20% 22% 28% 24% 29% 22% 23% 26% 30% 28% 19% 25% 24% 25% 22% 26% 24% 34% 21% 23% 34% 21% 30% 23% 23% 18% 24% 29% 23% 26% 26% 24% 35% 21%
I like to see displays 24% 20% 29% 31% 23% 31% 22% 30% 22% 31% 28% 30% 19% 23% 8% 31% 29% 19% 21% 41% 26% 32% 16% 21% 20% 40% 19% 25% 34% 23% 22% 23% 25% 33% 22% 25% 31% 18% 21% 27% 22% 28% 19% 27% 27% 15%
I like to bring others to shop with me 21% 16% 25% 30% 18% 32% 17% 30% 17% 30% 29% 24% 14% 15% 11% 30% 26% 14% 14% 45% 17% 33% 17% 12% 17% 46% 16% 18% 34% 27% 14% 23% 13% 20% 18% 21% 28% 21% 19% 17% 20% 22% 16% 23% 13% 17%
There are more sales in-store 19% 14% 23% 25% 17% 27% 16% 26% 15% 25% 29% 14% 15% 15% 19% 25% 20% 16% 13% 36% 17% 22% 12% 19% 16% 36% 13% 19% 27% 21% 16% 19% 16% 27% 15% 20% 22% 18% 21% 13% 15% 25% 16% 20% 20% 14%
There are more options in-store 18% 16% 20% 30% 15% 28% 15% 25% 14% 30% 16% 12% 21% 9% 12% 30% 14% 15% 15% 44% 12% 15% 18% 13% 16% 37% 15% 14% 30% 17% 14% 18% 18% 13% 14% 19% 20% 17% 17% 18% 17% 19% 16% 19% 9% 20%
I want to be able to ask the sales associates questions 15% 21% 10% 22% 14% 23% 13% 24% 11% 22% 28% 9% 16% 10% 4% 22% 17% 12% 25% 19% 24% 12% 19% 6% 26% 21% 19% 7% 25% 21% 10% 14% 21% 13% 18% 15% 11% 13% 16% 19% 17% 12% 19% 14% 6% 25%
I don’t trust online shopping 13% 9% 17% 30% 9% 31% 8% 27% 7% 30% 23% 7% 7% 4% 8% 30% 14% 6% 12% 45% 10% 17% 8% 5% 19% 41% 6% 9% 36% 9% 8% 10% 27% 14% 10% 14% 19% 6% 17% 8% 12% 15% 8% 16% 8% 8%
I don’t have a credit/debit card to make purchases online 4% 1% 7% 8% 3% 8% 3% 7% 3% 8% 6% 4% 2% 4% 0% 8% 5% 2% 1% 14% 2% 7% 0% 4% 3% 11% 0% 5% 8% 4% 3% 4% 5% 5% 6% 4% 6% 3% 3% 3% 3% 6% 2% 5% 7% 0%
Other, please specify: 1% 2% 1% 2% 1% 3% 1% 2% 1% 2% 2% 2% 2% 0% 0% 2% 2% 1% 4% 0% 3% 1% 0% 2% 6% 0% 0% 1% 4% 0% 1% 1% 0% 5% 1% 2% 1% 1% 3% 0% 1% 3% 0% 2% 0% 0%
Base 550 255 295 114 436 137 413 180 370 114 66 95 127 98 49 114 162 274 54 59 72 90 129 146 64 73 192 222 103 121 326 418 89 44 101 449 119 90 204 133 351 199 166 384 55 111
Base: Prefer in Store Shopping