ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

What makes you download an app?

Source: Survey Data 2019 08A Field Dates: 07/19/2019 - 07/22/2019Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. My friends are using it
  2. My family is using it
  3. Celebrities / Online influencers I like are using it
  4. It seems fun
  5. It solves a problem, or makes something easier for me
  6. It gives me a new way to pass the time
  7. It lets me access a brand / store I love
  8. It lets me share my creativity
  9. It gets me discounts
  10. It keeps me organized
  11. It will improve my life in some way
  12. It will provide an escape/mental break for me
  13. Other, please specify:
  14. Other, please specify:
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A255. What makes you download an app?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
It seems fun 56% 51% 61% 64% 54% 63% 54% 63% 53% 64% 62% 53% 53% 50% 56% 64% 57% 53% 63% 66% 52% 62% 46% 59% 59% 68% 49% 59% 72% 50% 54% 53% 68% 61% 53% 57% 61% 59% 55% 50% 54% 59% 43% 61% 58% 34%
It solves a problem, or makes something easier for me 55% 45% 65% 42% 58% 42% 58% 47% 58% 42% 55% 71% 55% 56% 48% 42% 64% 54% 27% 60% 64% 64% 42% 67% 27% 61% 51% 66% 47% 56% 56% 54% 61% 54% 47% 57% 58% 50% 56% 52% 52% 59% 40% 61% 56% 31%
It will improve my life in some way 53% 45% 61% 47% 54% 47% 54% 46% 56% 47% 44% 62% 53% 59% 47% 47% 54% 54% 36% 60% 52% 58% 45% 63% 35% 61% 48% 61% 45% 55% 54% 52% 54% 57% 54% 52% 56% 50% 52% 53% 52% 54% 40% 58% 48% 35%
It gives me a new way to pass the time 47% 40% 55% 59% 45% 55% 45% 54% 44% 59% 47% 48% 47% 43% 37% 59% 48% 43% 50% 69% 38% 58% 38% 49% 46% 66% 38% 52% 65% 45% 44% 43% 66% 48% 41% 49% 45% 42% 54% 43% 45% 52% 37% 51% 51% 30%
It keeps me organized 44% 38% 51% 46% 44% 46% 44% 43% 45% 46% 39% 58% 40% 46% 35% 46% 50% 41% 37% 58% 51% 49% 32% 50% 36% 57% 39% 50% 40% 52% 43% 44% 42% 50% 48% 43% 49% 46% 41% 44% 47% 39% 37% 48% 40% 35%
It gets me discounts 41% 33% 50% 24% 45% 24% 46% 28% 47% 24% 33% 48% 47% 47% 46% 24% 42% 46% 18% 32% 40% 44% 35% 58% 18% 31% 38% 54% 24% 44% 45% 39% 49% 42% 40% 41% 42% 36% 46% 36% 42% 40% 40% 42% 58% 30%
It will provide an escape/mental break for me 39% 32% 47% 40% 39% 39% 39% 41% 39% 40% 42% 45% 38% 38% 33% 40% 43% 37% 34% 48% 40% 48% 28% 46% 34% 45% 32% 47% 44% 39% 38% 38% 44% 41% 40% 39% 38% 44% 40% 36% 37% 44% 34% 41% 53% 24%
My friends are using it 33% 32% 35% 37% 32% 38% 32% 39% 31% 37% 41% 40% 29% 31% 22% 37% 41% 28% 31% 45% 42% 39% 26% 30% 32% 46% 31% 32% 35% 42% 29% 34% 26% 37% 29% 34% 39% 27% 32% 36% 32% 36% 28% 35% 33% 25%
It lets me access a brand / store I love 28% 26% 30% 31% 27% 29% 28% 26% 29% 31% 18% 24% 24% 35% 33% 31% 22% 30% 32% 30% 20% 23% 27% 34% 31% 26% 24% 31% 25% 30% 28% 26% 37% 31% 27% 28% 28% 25% 30% 27% 31% 22% 31% 27% 42% 25%
It lets me share my creativity 23% 25% 21% 31% 21% 26% 22% 29% 20% 31% 26% 18% 14% 25% 28% 31% 22% 21% 27% 35% 25% 18% 24% 18% 24% 29% 25% 19% 24% 30% 19% 24% 21% 18% 28% 21% 26% 16% 23% 26% 25% 18% 28% 21% 27% 28%
My family is using it 21% 20% 21% 25% 20% 24% 20% 24% 20% 25% 22% 16% 16% 25% 22% 25% 19% 21% 22% 29% 17% 20% 22% 20% 20% 28% 21% 20% 19% 25% 20% 23% 15% 18% 16% 22% 20% 20% 22% 21% 19% 24% 22% 20% 24% 21%
Celebrities / Online influencers I like are using it 11% 15% 6% 12% 11% 10% 11% 12% 10% 12% 12% 9% 10% 13% 8% 12% 10% 11% 12% 11% 16% 5% 16% 5% 10% 11% 17% 5% 8% 15% 10% 12% 5% 11% 15% 10% 10% 13% 7% 16% 13% 7% 17% 8% 8% 22%
Other, please specify: 1% 1% 1% 0% 1% 0% 1% 1% 1% 0% 1% 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 2% 1% 0% 0% 0% 1% 1% 0% 1% 1% 1% 0% 2% 0% 1% 1% 1% 1% 0% 1% 1% 0% 1% 0% 0%
Base 963 495 468 169 794 207 755 284 678 169 115 154 212 198 115 169 269 524 92 77 138 131 265 259 111 96 383 372 154 236 572 719 157 87 211 751 210 164 360 222 628 334 284 678 103 181
Base: Smartphone Owners