ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

To what extent do you agree or disagree with the following statements about your mobile / device use?

Source: Survey Data 2019 08A Field Dates: 07/19/2019 - 07/22/2019Base: N=1000Type: Matrix Grid

Download full datafile (.xlsx)

[OPTIONS]
  1. My social life depends on my phone
  2. I feel anxious when I don’t have my phone
  3. I’m addicted to my phone
  4. I’m always connected to my friends because of my phone
  5. I wish I spent less time in front of screens
  6. I spend the majority of my day looking at a screen
  7. My smartphone makes my life better
  8. I always have my phone within reach
Scroll to view the entire table
A275. To what extent do you agree or disagree with the following statements about your mobile / device use?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
My social life depends on my phone Disagree completely 24% 29% 20% 27% 24% 27% 24% 23% 25% 27% 16% 18% 33% 24% 22% 27% 17% 27% 20% 35% 20% 14% 36% 18% 24% 30% 30% 17% 29% 13% 28% 26% 22% 19% 11% 28% 21% 25% 26% 25% 27% 20% 37% 19% 18% 47%
Disagree somewhat 26% 21% 31% 27% 25% 25% 26% 29% 24% 27% 32% 24% 18% 29% 26% 27% 28% 24% 22% 34% 26% 29% 17% 30% 20% 31% 21% 30% 30% 25% 25% 26% 19% 32% 24% 26% 26% 20% 27% 27% 23% 31% 19% 28% 30% 12%
Agree somewhat 31% 29% 34% 19% 34% 21% 34% 23% 35% 19% 30% 38% 35% 33% 33% 19% 34% 34% 14% 26% 36% 33% 31% 36% 14% 30% 34% 34% 21% 34% 33% 28% 43% 34% 31% 31% 33% 36% 30% 28% 32% 30% 29% 32% 32% 28%
Agree completely 19% 21% 16% 27% 17% 26% 17% 25% 16% 27% 22% 20% 14% 14% 20% 27% 21% 15% 44% 6% 18% 24% 15% 15% 41% 9% 15% 18% 19% 29% 15% 20% 16% 16% 34% 14% 20% 20% 16% 21% 18% 19% 15% 20% 20% 13%
I feel anxious when I don’t have my phone Disagree completely 11% 11% 10% 19% 9% 19% 9% 17% 9% 19% 13% 9% 7% 13% 2% 19% 11% 8% 25% 11% 13% 9% 5% 11% 28% 9% 6% 11% 22% 7% 10% 9% 15% 20% 14% 10% 12% 12% 10% 10% 10% 12% 7% 12% 12% 5%
Disagree somewhat 26% 20% 32% 28% 25% 28% 25% 26% 26% 28% 22% 28% 25% 25% 26% 28% 26% 25% 21% 36% 24% 28% 18% 33% 19% 38% 21% 30% 33% 22% 26% 27% 23% 26% 24% 26% 29% 21% 25% 28% 26% 25% 15% 30% 25% 10%
Agree somewhat 39% 38% 41% 31% 41% 31% 42% 35% 41% 31% 41% 37% 42% 40% 47% 31% 39% 42% 21% 42% 38% 39% 43% 41% 23% 40% 42% 41% 33% 37% 42% 38% 46% 33% 29% 42% 32% 43% 41% 40% 37% 43% 44% 37% 45% 43%
Agree completely 24% 31% 17% 22% 24% 22% 25% 23% 25% 22% 23% 25% 25% 23% 25% 22% 24% 24% 32% 11% 25% 24% 33% 15% 30% 13% 31% 18% 12% 33% 23% 26% 15% 21% 33% 21% 26% 25% 24% 22% 27% 19% 34% 20% 19% 42%
I’m addicted to my phone Disagree completely 12% 13% 11% 22% 10% 20% 10% 17% 10% 22% 9% 11% 6% 14% 8% 22% 10% 10% 28% 16% 7% 14% 11% 8% 24% 14% 10% 10% 24% 8% 10% 11% 13% 21% 10% 13% 10% 14% 12% 13% 12% 12% 7% 14% 9% 5%
Disagree somewhat 25% 19% 31% 16% 26% 14% 28% 16% 28% 16% 16% 34% 30% 23% 26% 16% 27% 26% 6% 28% 25% 28% 20% 33% 5% 25% 23% 32% 16% 26% 26% 23% 32% 25% 27% 24% 25% 18% 27% 24% 24% 26% 18% 28% 29% 12%
Agree somewhat 42% 44% 40% 47% 41% 49% 40% 48% 40% 47% 51% 31% 40% 40% 50% 47% 40% 42% 50% 43% 43% 35% 43% 42% 55% 42% 41% 40% 47% 40% 42% 44% 35% 36% 43% 42% 49% 45% 38% 40% 42% 42% 47% 40% 41% 50%
Agree completely 21% 24% 18% 15% 22% 17% 22% 18% 22% 15% 24% 23% 24% 23% 16% 15% 24% 22% 17% 13% 24% 23% 27% 17% 16% 19% 27% 18% 14% 25% 22% 22% 20% 17% 20% 21% 17% 23% 22% 23% 22% 19% 29% 18% 21% 33%
I’m always connected to my friends because of my phone Disagree completely 4% 4% 5% 4% 4% 3% 4% 4% 4% 4% 3% 3% 4% 8% 1% 4% 3% 5% 5% 2% 2% 4% 4% 6% 4% 2% 4% 5% 4% 3% 5% 2% 8% 11% 3% 4% 3% 5% 4% 4% 5% 3% 1% 5% 1% 1%
Disagree somewhat 15% 10% 20% 20% 14% 17% 14% 16% 14% 20% 10% 17% 18% 11% 11% 20% 14% 14% 13% 29% 10% 19% 10% 18% 11% 25% 10% 19% 20% 13% 14% 14% 16% 19% 15% 15% 13% 10% 17% 18% 12% 20% 12% 16% 25% 4%
Agree somewhat 47% 45% 49% 34% 50% 38% 50% 40% 50% 34% 48% 37% 49% 55% 62% 34% 42% 54% 29% 39% 45% 38% 51% 57% 34% 42% 49% 50% 37% 37% 54% 49% 44% 39% 39% 49% 49% 55% 45% 43% 49% 44% 50% 46% 49% 50%
Agree completely 34% 41% 27% 42% 32% 42% 32% 41% 31% 42% 38% 44% 30% 26% 26% 42% 41% 27% 53% 30% 43% 39% 35% 19% 51% 31% 38% 26% 39% 47% 27% 35% 32% 31% 43% 31% 36% 31% 34% 34% 34% 33% 37% 32% 25% 45%
I wish I spent less time in front of screens Disagree completely 8% 12% 3% 19% 5% 19% 5% 15% 5% 19% 9% 4% 3% 6% 7% 19% 6% 5% 30% 6% 8% 4% 7% 3% 31% 5% 6% 3% 11% 10% 6% 7% 11% 11% 16% 5% 7% 10% 4% 13% 9% 5% 7% 8% 4% 8%
Disagree somewhat 15% 16% 13% 12% 15% 11% 15% 12% 16% 12% 12% 19% 16% 11% 19% 12% 16% 15% 20% 2% 14% 18% 15% 14% 16% 6% 16% 15% 12% 15% 15% 13% 18% 18% 23% 12% 14% 12% 14% 18% 13% 17% 14% 15% 16% 14%
Agree somewhat 46% 43% 49% 43% 46% 39% 47% 42% 47% 43% 41% 41% 48% 46% 55% 43% 41% 49% 30% 58% 47% 35% 45% 53% 28% 53% 47% 47% 44% 42% 47% 47% 41% 44% 36% 48% 46% 45% 48% 40% 45% 48% 45% 46% 52% 40%
Agree completely 32% 29% 35% 26% 33% 30% 32% 31% 32% 26% 39% 36% 33% 37% 19% 26% 37% 31% 20% 34% 31% 44% 32% 31% 25% 37% 31% 34% 32% 33% 32% 33% 30% 27% 25% 34% 33% 33% 33% 30% 33% 31% 34% 31% 28% 38%
I spend the majority of my day looking at a screen Disagree completely 6% 8% 5% 7% 6% 8% 6% 7% 6% 7% 8% 7% 4% 6% 8% 7% 7% 6% 11% 2% 7% 8% 7% 4% 12% 2% 7% 5% 8% 5% 6% 5% 7% 11% 9% 6% 7% 7% 5% 8% 6% 7% 5% 7% 3% 6%
Disagree somewhat 16% 12% 20% 21% 15% 20% 15% 19% 15% 21% 16% 20% 11% 12% 19% 21% 18% 13% 18% 25% 16% 21% 9% 18% 16% 24% 11% 19% 21% 16% 15% 17% 13% 14% 15% 16% 18% 18% 16% 12% 11% 26% 15% 17% 27% 8%
Agree somewhat 40% 38% 41% 34% 41% 35% 41% 36% 41% 34% 39% 40% 42% 43% 39% 34% 39% 42% 25% 45% 41% 37% 42% 42% 28% 44% 41% 41% 39% 38% 41% 40% 41% 35% 27% 44% 37% 39% 42% 39% 43% 34% 40% 40% 40% 41%
Agree completely 38% 41% 34% 38% 38% 37% 38% 38% 38% 38% 37% 33% 42% 38% 35% 38% 35% 39% 46% 28% 36% 34% 42% 36% 44% 29% 40% 35% 32% 41% 38% 37% 38% 39% 50% 34% 38% 36% 37% 41% 40% 34% 40% 37% 30% 46%
My smartphone makes my life better Disagree completely 4% 4% 3% 6% 3% 8% 2% 6% 3% 6% 5% 3% 2% 4% 1% 6% 4% 3% 10% 1% 6% 2% 2% 3% 13% 1% 2% 3% 6% 3% 3% 3% 6% 6% 4% 3% 2% 5% 4% 4% 4% 3% 3% 4% 3% 3%
Disagree somewhat 12% 7% 17% 14% 12% 13% 12% 14% 11% 14% 16% 11% 8% 11% 16% 14% 13% 11% 12% 16% 11% 15% 4% 18% 12% 14% 6% 18% 18% 7% 12% 12% 10% 12% 6% 14% 13% 6% 16% 9% 11% 13% 11% 12% 24% 4%
Agree somewhat 49% 46% 51% 44% 50% 43% 50% 40% 52% 44% 35% 53% 53% 54% 47% 44% 45% 52% 35% 56% 45% 45% 51% 53% 31% 58% 51% 50% 48% 44% 51% 49% 51% 45% 41% 51% 48% 50% 48% 51% 50% 47% 43% 51% 44% 43%
Agree completely 36% 42% 29% 36% 35% 37% 35% 40% 34% 36% 44% 33% 38% 31% 35% 36% 38% 34% 44% 27% 37% 38% 43% 25% 45% 27% 41% 30% 29% 46% 33% 36% 33% 37% 49% 32% 37% 39% 32% 37% 35% 36% 43% 33% 29% 50%
I always have my phone within reach Disagree completely 2% 3% 2% 4% 2% 4% 2% 3% 2% 4% 1% 2% 1% 5% 0% 4% 1% 2% 8% 0% 0% 2% 3% 2% 7% 0% 2% 2% 5% 1% 2% 2% 4% 7% 4% 2% 1% 3% 1% 5% 3% 2% 2% 3% 2% 2%
Disagree somewhat 11% 8% 14% 17% 10% 15% 10% 12% 11% 17% 5% 17% 9% 7% 10% 17% 12% 9% 12% 23% 11% 13% 5% 12% 11% 19% 7% 13% 18% 10% 9% 11% 7% 15% 10% 11% 12% 11% 11% 9% 11% 12% 8% 12% 16% 3%
Agree somewhat 43% 42% 43% 41% 43% 38% 44% 40% 44% 41% 39% 38% 49% 47% 37% 41% 38% 45% 31% 54% 45% 31% 45% 46% 31% 46% 45% 43% 48% 32% 46% 44% 39% 37% 25% 48% 44% 38% 43% 45% 47% 35% 41% 44% 39% 42%
Agree completely 44% 47% 41% 37% 45% 44% 44% 45% 43% 37% 56% 43% 41% 41% 53% 37% 49% 43% 49% 23% 44% 54% 47% 40% 52% 35% 45% 42% 29% 56% 43% 43% 49% 41% 61% 39% 42% 47% 45% 42% 40% 51% 49% 41% 43% 53%
Base 963 495 468 169 794 207 755 284 678 169 115 154 212 198 115 169 269 524 92 77 138 131 265 259 111 96 383 372 154 236 572 719 157 87 211 751 210 164 360 222 628 334 284 678 103 181
Base: Smartphone Owners