ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Thinking of all the apps you have on your phone right now, which of the following categories of apps do you open every week?

Source: Survey Data 2019 08A Field Dates: 07/19/2019 - 07/22/2019Base: N=1000Type: Multiple Response

Download full datafile (.xlsx)

[OPTIONS]
  1. Finance (e.g. Venmo, PayPal, banking apps)
  2. Food ordering/payment (e.g. Starbucks, Level Up, Seamless)
  3. Media viewing (e.g. Netflix, YouTube, Podcasts)
  4. Messaging (e.g. Kik, WhatsApp, Snapchat, Facebook Messenger)
  5. Photo viewing / editing (e.g. VSCO, Gallery)
  6. Work / Productivity (e.g. Google Docs, Dropbox, Slack)
  7. Social media (e.g. Facebook, Twitter, Instagram)
  8. Travel (e.g. Uber, Airline Apps, Hopper)
  9. Gaming (e.g. Pokémon Go, Fruit Ninja)
  10. Music (e.g. Spotify, Pandora)
  11. Dating (e.g. Tinder, OK Cupid)
  12. Email (e.g. Gmail, Inbox, Mailbox)
  13. Shopping (e.g. Amazon, Etsy, Forever 21)
  14. Discount / Coupon (e.g. Cartwheel by Target, Flipp, Shopkick)
  15. News / Information (e.g. Weather, CNN, NYT)
  16. Other, please specify:
  17. Other, please specify:
Scroll to view the entire table
A245. Thinking of all the apps you have on your phone right now, which of the following categories of apps do you open every week?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
Social media (e.g. Facebook, Twitter, Instagram) 76% 70% 81% 77% 75% 74% 76% 75% 76% 77% 73% 82% 78% 72% 71% 77% 78% 74% 75% 79% 75% 81% 66% 82% 71% 78% 70% 82% 74% 78% 75% 76% 79% 69% 67% 78% 78% 79% 74% 73% 75% 77% 72% 77% 88% 63%
Email (e.g. Gmail, Inbox, Mailbox) 75% 66% 83% 52% 79% 52% 81% 59% 81% 52% 70% 87% 77% 78% 85% 52% 80% 79% 44% 61% 76% 84% 69% 90% 41% 65% 74% 88% 53% 77% 80% 74% 78% 71% 65% 77% 74% 75% 76% 73% 74% 76% 70% 77% 88% 60%
Messaging (e.g. Kik, WhatsApp, Snapchat, Facebook Messenger) 70% 64% 77% 66% 71% 64% 72% 68% 71% 66% 72% 76% 74% 66% 67% 66% 74% 69% 57% 76% 69% 80% 64% 75% 54% 76% 67% 77% 67% 71% 71% 71% 72% 55% 64% 72% 76% 65% 73% 63% 67% 75% 69% 70% 78% 64%
Music (e.g. Spotify, Pandora) 62% 62% 61% 74% 59% 68% 60% 69% 58% 74% 61% 69% 56% 57% 52% 74% 66% 55% 72% 76% 65% 66% 58% 53% 66% 71% 61% 58% 67% 73% 56% 63% 66% 43% 55% 63% 58% 61% 64% 61% 63% 60% 53% 65% 51% 54%
Media viewing (e.g. Netflix, YouTube, Podcasts) 56% 52% 61% 60% 56% 58% 56% 60% 55% 60% 60% 63% 52% 59% 43% 60% 62% 53% 46% 76% 62% 62% 49% 56% 44% 74% 55% 57% 59% 60% 54% 57% 59% 50% 45% 60% 49% 63% 61% 51% 58% 54% 51% 59% 57% 48%
Gaming (e.g. Pokémon Go, Fruit Ninja) 47% 52% 42% 61% 44% 56% 45% 53% 45% 61% 41% 41% 47% 48% 39% 61% 41% 46% 74% 45% 43% 39% 49% 43% 68% 42% 47% 42% 58% 46% 45% 48% 46% 43% 43% 48% 46% 50% 44% 51% 46% 48% 49% 46% 46% 50%
Finance (e.g. Venmo, PayPal, banking apps) 46% 47% 46% 15% 53% 18% 54% 27% 55% 15% 45% 60% 54% 58% 42% 15% 54% 53% 18% 11% 57% 50% 51% 55% 19% 18% 55% 54% 9% 57% 52% 47% 48% 38% 40% 48% 45% 51% 44% 49% 48% 44% 52% 44% 50% 52%
Shopping (e.g. Amazon, Etsy, Forever 21) 46% 47% 44% 36% 48% 34% 49% 37% 49% 36% 38% 47% 49% 54% 45% 36% 43% 50% 37% 35% 48% 38% 51% 49% 35% 32% 51% 47% 30% 50% 48% 47% 44% 34% 37% 48% 43% 49% 53% 34% 48% 41% 53% 42% 55% 51%
News / Information (e.g. Weather, CNN, NYT) 37% 43% 32% 24% 40% 26% 41% 33% 40% 24% 45% 46% 38% 43% 28% 24% 46% 38% 25% 23% 54% 36% 43% 32% 27% 25% 48% 33% 19% 52% 37% 39% 34% 27% 38% 37% 38% 41% 35% 39% 39% 35% 39% 37% 31% 43%
Photo viewing / editing (e.g. VSCO, Gallery) 34% 33% 35% 37% 34% 34% 35% 36% 34% 37% 35% 38% 32% 35% 28% 37% 37% 32% 24% 53% 36% 37% 35% 30% 25% 45% 36% 33% 32% 38% 33% 36% 32% 21% 22% 38% 35% 34% 34% 33% 33% 37% 39% 33% 33% 42%
Work / Productivity (e.g. Google Docs, Dropbox, Slack) 32% 33% 31% 19% 35% 21% 35% 27% 34% 19% 39% 36% 34% 38% 26% 19% 37% 33% 5% 35% 47% 27% 35% 32% 9% 34% 40% 30% 17% 40% 33% 34% 24% 28% 16% 37% 35% 33% 30% 32% 32% 32% 34% 31% 24% 40%
Food ordering/payment (e.g. Starbucks, Level Up, Seamless) 26% 27% 25% 9% 30% 8% 31% 14% 31% 9% 21% 29% 32% 34% 29% 9% 26% 32% 3% 16% 31% 21% 34% 31% 3% 13% 34% 28% 9% 29% 29% 28% 22% 23% 21% 28% 19% 28% 27% 30% 30% 18% 32% 24% 28% 34%
Discount / Coupon (e.g. Cartwheel by Target, Flipp, Shopkick) 25% 27% 24% 16% 27% 15% 28% 17% 29% 16% 18% 15% 38% 29% 31% 16% 16% 33% 22% 9% 17% 16% 34% 32% 18% 12% 29% 27% 7% 27% 30% 27% 18% 21% 24% 26% 21% 22% 29% 27% 27% 22% 37% 21% 38% 36%
Travel (e.g. Uber, Airline Apps, Hopper) 18% 24% 13% 5% 21% 7% 22% 12% 21% 5% 23% 16% 26% 21% 19% 5% 19% 23% 8% 3% 23% 14% 30% 15% 8% 5% 28% 15% 3% 25% 20% 21% 9% 17% 16% 19% 16% 26% 14% 23% 21% 13% 26% 15% 9% 36%
Dating (e.g. Tinder, OK Cupid) 15% 22% 6% 1% 18% 1% 18% 7% 18% 1% 16% 17% 22% 19% 9% 1% 17% 18% 1% 0% 26% 7% 28% 8% 2% 0% 28% 8% 1% 15% 18% 17% 6% 11% 11% 16% 18% 19% 9% 17% 18% 9% 24% 10% 9% 33%
Other, please specify: 2% 1% 2% 1% 2% 1% 2% 2% 2% 1% 2% 1% 2% 2% 4% 1% 1% 2% 0% 3% 1% 1% 2% 2% 0% 2% 2% 2% 1% 3% 1% 2% 2% 1% 3% 1% 1% 1% 3% 1% 1% 3% 2% 2% 0% 3%
Base 963 495 468 169 794 207 755 284 678 169 115 154 212 198 115 169 269 524 92 77 138 131 265 259 111 96 383 372 154 236 572 719 157 87 211 751 210 164 360 222 628 334 284 678 103 181
Base: Smartphone Owners