ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

How much do you agree or disagree with each of the following statements about shopping for clothing/accessories?

Source: Survey Data 2019 08A Field Dates: 07/19/2019 - 07/22/2019Base: N=1000Type: Matrix Grid

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[OPTIONS]
  1. I never pay full price for clothing
  2. I have been buying less clothing/accessories than I used to
  3. I usually have a budget when I am going shopping for clothing/accessories
  4. I like to buy things from smaller, less known brands
  5. I don’t care about what brand an item of clothing is, as long as I like it
  6. Stores are a place for me and my friends to hangout
  7. I enjoy shopping
  8. When I shop, I want to get in and get out as quickly as possible
  9. No matter what stores do to make visiting more interesting, I am still going to shop online for many things
  10. Shopping should be an experience
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S180. How much do you agree or disagree with each of the following statements about shopping for clothing/accessories?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads
I never pay full price for clothing Disagree completely 16% 27% 5% 18% 16% 17% 16% 14% 17% 18% 8% 9% 24% 20% 10% 18% 9% 19% 29% 7% 11% 6% 34% 4% 27% 6% 27% 5% 12% 15% 18% 18% 11% 12% 18% 16% 10% 19% 14% 23% 20% 10% 33% 9% 9% 47%
Disagree somewhat 27% 29% 25% 29% 26% 28% 26% 31% 25% 29% 35% 32% 17% 28% 24% 29% 33% 23% 32% 25% 40% 26% 21% 24% 30% 26% 28% 24% 35% 29% 23% 27% 30% 20% 26% 27% 28% 22% 26% 30% 29% 23% 23% 28% 27% 20%
Agree somewhat 36% 28% 45% 38% 36% 40% 35% 38% 35% 38% 38% 33% 37% 34% 39% 38% 35% 36% 22% 55% 30% 40% 29% 44% 25% 55% 29% 42% 42% 35% 35% 35% 36% 44% 35% 37% 42% 45% 34% 27% 31% 45% 24% 41% 35% 19%
Agree completely 21% 17% 25% 15% 22% 15% 22% 16% 23% 15% 19% 25% 22% 19% 27% 15% 23% 22% 16% 13% 19% 27% 15% 29% 18% 13% 16% 29% 11% 21% 24% 20% 22% 23% 21% 21% 20% 14% 25% 19% 20% 22% 20% 21% 29% 14%
I have been buying less clothing/accessories than I used to Disagree completely 16% 25% 6% 20% 15% 17% 16% 15% 16% 20% 9% 8% 27% 17% 7% 20% 8% 19% 34% 4% 7% 10% 32% 5% 30% 4% 24% 7% 11% 15% 18% 18% 11% 10% 17% 16% 12% 17% 14% 24% 20% 9% 29% 11% 7% 42%
Disagree somewhat 25% 24% 26% 27% 25% 28% 24% 30% 23% 27% 34% 28% 16% 28% 20% 27% 30% 21% 15% 39% 34% 27% 23% 20% 20% 36% 26% 23% 31% 25% 23% 25% 25% 23% 18% 27% 26% 20% 24% 28% 25% 25% 23% 26% 21% 24%
Agree somewhat 34% 32% 36% 35% 34% 33% 34% 33% 35% 35% 30% 36% 31% 32% 43% 35% 34% 34% 35% 35% 36% 31% 29% 39% 31% 35% 33% 36% 36% 36% 33% 34% 27% 46% 39% 33% 33% 42% 35% 27% 33% 37% 31% 35% 41% 25%
Agree completely 25% 18% 32% 19% 26% 22% 26% 22% 26% 19% 27% 28% 26% 24% 29% 19% 28% 26% 16% 22% 23% 33% 16% 36% 19% 25% 18% 34% 22% 24% 26% 23% 37% 21% 26% 25% 28% 21% 27% 21% 23% 29% 16% 28% 31% 8%
I usually have a budget when I am going shopping for clothing/accessories Disagree completely 12% 18% 5% 5% 13% 4% 14% 4% 15% 5% 2% 5% 27% 17% 4% 5% 4% 18% 8% 2% 3% 5% 29% 7% 7% 2% 21% 7% 5% 4% 17% 13% 3% 16% 4% 14% 9% 14% 8% 18% 14% 7% 27% 6% 4% 40%
Disagree somewhat 18% 17% 19% 10% 20% 10% 20% 14% 19% 10% 21% 19% 22% 18% 17% 10% 20% 20% 12% 8% 21% 19% 17% 22% 10% 9% 19% 21% 12% 19% 19% 17% 20% 22% 22% 17% 16% 17% 19% 18% 18% 18% 16% 19% 18% 14%
Agree somewhat 43% 35% 51% 48% 41% 46% 42% 45% 42% 48% 39% 45% 29% 45% 54% 48% 42% 41% 32% 65% 43% 42% 32% 51% 35% 58% 35% 49% 54% 42% 39% 43% 42% 42% 29% 47% 46% 46% 45% 34% 39% 49% 36% 45% 57% 24%
Agree completely 28% 30% 25% 37% 26% 40% 24% 37% 24% 37% 37% 32% 21% 19% 25% 37% 34% 21% 48% 25% 34% 34% 22% 20% 48% 31% 25% 23% 28% 36% 24% 27% 35% 20% 46% 23% 29% 23% 28% 29% 29% 26% 21% 30% 20% 22%
I like to buy things from smaller, less known brands Disagree completely 13% 20% 6% 11% 13% 10% 14% 8% 15% 11% 2% 6% 24% 17% 8% 11% 4% 18% 16% 6% 5% 4% 29% 7% 15% 6% 21% 6% 13% 3% 17% 15% 7% 8% 7% 15% 12% 13% 13% 16% 15% 9% 28% 7% 6% 41%
Disagree somewhat 36% 34% 37% 36% 35% 37% 35% 36% 36% 36% 35% 40% 34% 34% 36% 36% 37% 34% 38% 34% 39% 35% 30% 39% 39% 34% 33% 38% 37% 41% 33% 35% 39% 33% 41% 34% 36% 33% 35% 38% 34% 38% 29% 38% 30% 29%
Agree somewhat 42% 37% 46% 48% 40% 48% 40% 48% 39% 48% 48% 46% 32% 41% 39% 48% 47% 37% 44% 52% 45% 49% 31% 43% 44% 51% 35% 45% 45% 42% 41% 41% 39% 49% 38% 43% 39% 47% 41% 41% 42% 42% 32% 46% 51% 20%
Agree completely 10% 9% 10% 4% 11% 6% 11% 8% 10% 4% 15% 8% 10% 7% 17% 4% 11% 11% 1% 8% 10% 12% 11% 10% 2% 9% 11% 11% 5% 14% 9% 8% 15% 10% 13% 9% 13% 7% 11% 5% 9% 11% 11% 9% 14% 10%
I don’t care about what brand an item of clothing is, as long as I like it Disagree completely 9% 16% 1% 4% 10% 4% 10% 3% 11% 4% 1% 2% 22% 11% 5% 4% 1% 14% 7% 1% 1% 1% 26% 1% 6% 1% 19% 1% 5% 1% 13% 10% 2% 6% 2% 10% 6% 10% 6% 15% 11% 4% 25% 2% 1% 39%
Disagree somewhat 12% 13% 11% 12% 12% 10% 12% 11% 12% 12% 11% 11% 10% 16% 10% 12% 11% 12% 13% 10% 14% 9% 12% 12% 11% 10% 13% 11% 13% 14% 10% 12% 9% 14% 14% 11% 10% 13% 12% 13% 13% 9% 14% 11% 19% 11%
Agree somewhat 39% 40% 39% 48% 37% 49% 36% 47% 36% 48% 45% 34% 37% 32% 43% 48% 39% 37% 47% 48% 43% 35% 36% 38% 50% 49% 37% 36% 42% 44% 36% 38% 42% 42% 43% 38% 35% 47% 39% 38% 38% 43% 30% 43% 34% 28%
Agree completely 40% 32% 49% 36% 41% 37% 41% 39% 41% 36% 43% 53% 31% 41% 42% 36% 49% 37% 33% 40% 42% 56% 26% 49% 33% 41% 31% 52% 40% 40% 40% 39% 47% 38% 41% 40% 49% 30% 44% 35% 38% 45% 31% 44% 47% 22%
Stores are a place for me and my friends to hangout Disagree completely 23% 19% 26% 18% 24% 16% 25% 15% 26% 18% 10% 18% 31% 26% 27% 18% 15% 28% 26% 10% 8% 21% 23% 34% 22% 10% 19% 31% 21% 13% 27% 23% 20% 22% 24% 22% 24% 18% 26% 18% 20% 27% 13% 27% 24% 6%
Disagree somewhat 30% 26% 34% 23% 32% 24% 32% 26% 32% 23% 31% 37% 28% 29% 34% 23% 34% 30% 20% 26% 41% 28% 21% 40% 23% 25% 27% 36% 24% 32% 31% 29% 38% 24% 24% 32% 35% 22% 30% 30% 28% 33% 25% 32% 35% 19%
Agree somewhat 27% 27% 27% 31% 26% 34% 25% 36% 23% 31% 43% 32% 16% 25% 24% 31% 37% 21% 23% 39% 36% 37% 24% 18% 27% 40% 27% 23% 35% 33% 23% 25% 26% 45% 24% 28% 22% 40% 24% 28% 28% 25% 27% 27% 28% 26%
Agree completely 20% 27% 13% 28% 19% 27% 19% 23% 19% 28% 16% 13% 26% 19% 15% 28% 14% 21% 31% 25% 15% 14% 33% 9% 28% 25% 27% 10% 20% 23% 20% 23% 16% 9% 28% 18% 19% 20% 20% 23% 24% 14% 36% 14% 12% 49%
I enjoy shopping Disagree completely 5% 5% 5% 4% 5% 6% 5% 6% 5% 4% 8% 7% 4% 5% 1% 4% 7% 4% 9% 0% 7% 8% 3% 5% 12% 0% 3% 6% 6% 3% 6% 5% 4% 8% 5% 5% 5% 3% 6% 4% 4% 6% 3% 5% 4% 3%
Disagree somewhat 18% 17% 19% 20% 18% 18% 18% 16% 19% 20% 11% 20% 15% 15% 31% 20% 16% 19% 26% 14% 14% 18% 16% 21% 24% 13% 16% 21% 23% 13% 19% 18% 20% 14% 17% 18% 24% 15% 18% 16% 17% 21% 11% 21% 15% 8%
Agree somewhat 40% 38% 43% 33% 42% 35% 42% 37% 41% 33% 43% 41% 43% 46% 32% 33% 42% 42% 32% 34% 48% 35% 34% 49% 34% 35% 39% 45% 35% 43% 41% 40% 40% 45% 41% 40% 37% 38% 44% 37% 37% 46% 34% 42% 50% 26%
Agree completely 37% 40% 34% 42% 36% 41% 36% 41% 35% 42% 38% 32% 37% 34% 37% 42% 35% 36% 33% 52% 31% 39% 47% 24% 30% 52% 43% 28% 36% 41% 35% 38% 35% 33% 38% 37% 34% 43% 32% 42% 42% 27% 52% 31% 31% 63%
When I shop, I want to get in and get out as quickly as possible Disagree completely 14% 20% 9% 10% 15% 11% 16% 11% 16% 10% 12% 7% 25% 19% 7% 10% 9% 19% 10% 10% 9% 10% 29% 8% 13% 9% 22% 9% 12% 7% 18% 16% 11% 8% 8% 16% 10% 18% 10% 23% 18% 8% 33% 7% 15% 44%
Disagree somewhat 29% 25% 33% 28% 30% 28% 30% 31% 29% 28% 37% 35% 27% 24% 33% 28% 36% 27% 22% 34% 36% 35% 21% 33% 21% 35% 27% 33% 29% 30% 29% 29% 26% 37% 23% 31% 29% 27% 29% 32% 29% 30% 24% 32% 37% 16%
Agree somewhat 33% 28% 39% 34% 33% 35% 33% 34% 33% 34% 33% 33% 30% 33% 37% 34% 33% 33% 23% 46% 30% 36% 28% 38% 26% 45% 28% 37% 38% 34% 31% 33% 35% 31% 32% 33% 35% 35% 37% 23% 33% 34% 29% 35% 34% 26%
Agree completely 23% 27% 19% 28% 22% 26% 22% 24% 22% 28% 18% 25% 18% 24% 23% 28% 22% 22% 46% 10% 25% 20% 22% 21% 41% 11% 23% 21% 20% 29% 21% 22% 29% 24% 37% 19% 26% 19% 24% 22% 21% 27% 14% 27% 14% 14%
No matter what stores do to make visiting more interesting, I am still going to shop online for many things Disagree completely 16% 19% 12% 14% 16% 14% 16% 13% 16% 14% 13% 11% 27% 14% 9% 14% 12% 18% 11% 17% 4% 20% 29% 6% 9% 20% 22% 10% 18% 6% 19% 16% 10% 18% 9% 17% 13% 11% 15% 23% 17% 13% 28% 11% 7% 40%
Disagree somewhat 26% 22% 30% 32% 24% 32% 24% 33% 23% 32% 33% 33% 17% 20% 25% 32% 33% 20% 29% 36% 35% 32% 12% 27% 30% 34% 19% 29% 32% 28% 23% 27% 24% 21% 21% 27% 30% 26% 25% 24% 24% 29% 19% 28% 25% 16%
Agree somewhat 38% 38% 37% 31% 39% 31% 40% 32% 40% 31% 34% 35% 36% 45% 46% 31% 35% 42% 33% 28% 40% 29% 39% 44% 37% 25% 39% 40% 31% 42% 38% 37% 39% 42% 38% 38% 37% 43% 38% 32% 35% 42% 34% 39% 48% 27%
Agree completely 21% 21% 21% 23% 20% 23% 21% 22% 21% 23% 20% 20% 20% 22% 21% 23% 20% 21% 27% 19% 21% 19% 19% 23% 24% 21% 20% 21% 19% 24% 20% 20% 26% 18% 32% 18% 20% 20% 22% 21% 24% 16% 19% 22% 21% 17%
Shopping should be an experience Disagree completely 6% 7% 4% 8% 5% 8% 5% 7% 5% 8% 5% 2% 2% 8% 10% 8% 3% 6% 14% 2% 3% 3% 7% 5% 14% 2% 5% 5% 11% 2% 6% 6% 3% 7% 8% 5% 2% 4% 7% 9% 5% 7% 4% 6% 5% 4%
Disagree somewhat 23% 18% 27% 16% 24% 17% 25% 16% 26% 16% 17% 30% 26% 24% 23% 16% 24% 24% 16% 15% 22% 28% 17% 32% 17% 16% 19% 31% 17% 19% 26% 22% 25% 26% 18% 24% 26% 23% 23% 19% 22% 24% 14% 26% 23% 8%
Agree somewhat 43% 39% 46% 45% 42% 42% 43% 45% 42% 45% 45% 50% 41% 39% 39% 45% 48% 40% 38% 52% 50% 45% 34% 45% 38% 47% 40% 46% 47% 44% 41% 43% 44% 45% 37% 45% 48% 43% 43% 38% 38% 52% 37% 45% 46% 31%
Agree completely 29% 35% 22% 31% 28% 33% 27% 32% 27% 31% 33% 19% 31% 30% 28% 31% 25% 30% 32% 31% 25% 24% 41% 18% 31% 35% 36% 18% 25% 35% 27% 30% 28% 22% 37% 26% 24% 31% 27% 34% 35% 17% 45% 22% 26% 57%
Base 1000 510 490 188 812 226 774 304 695 188 117 158 215 203 119 188 275 537 96 92 142 133 272 264 115 111 395 379 173 241 585 747 164 89 222 778 227 167 369 229 651 348 290 709 105 185
Base: All Respondents