ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

How much would you agree or disagree with the following statements about social media?

Source: Survey Data 2019 Q2 Field Dates: 05/21/2019 - 05/27/2019Base: N=1000Type: Matrix Grid

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[OPTIONS]
  1. My generation is obsessed with social media
  2. People are too concerned about crafting the perfect social media image
  3. Everything on social media is highly edited
  4. My friends have "social media personas" that are different than who they really are
  5. I would rather see perfect-looking images on social media than real, unfiltered photos
  6. I like it when people showcase their flaws and imperfections on social media
  7. I'm tired of seeing perfect images on my social media feed
  8. It bothers me when people post photos that make their lives look perfect
  9. Most of what people post on social media is fake
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U140. How much would you agree or disagree with the following statements about social media?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parent Parent Content and Mood Interested in Ugly Moderating Alcohol
Male Female Under 18 18 and Over Gen Z (13 to 17) Millennial (18 to 36) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 36 13-17 18-24 25-36 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 36, M 25 to 36, F Gen Z (13 to 17), M Gen Z (13 to 17), F Millennial (18 to 36), M Millennial (18 to 36), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Urban Non-urban Yes No Moms Dads Uses Content Does Not Use Content Interested Not Interested Cutting Back Not Cutting Back
My generation is obsessed with social media Disagree completely 2% 2% 1% 3% 2% 3% 2% 2% 2% 3% 1% 1% 0% 3% 3% 1% 2% 5% 0% 0% 2% 3% 1% 5% 0% 2% 1% 0% 4% 2% 1% 5% 1% 4% 1% 0% 3% 1% 3% 2% 0% 2% 2% 1% 3% 2% 2% 2% 1% 2% 2%
Disagree somewhat 7% 7% 7% 8% 7% 8% 7% 7% 7% 8% 5% 5% 6% 8% 8% 5% 7% 13% 2% 5% 5% 6% 9% 13% 2% 5% 8% 3% 10% 6% 6% 9% 8% 9% 6% 7% 6% 6% 8% 6% 18% 9% 6% 11% 7% 6% 8% 7% 7% 5% 5%
Agree somewhat 38% 40% 36% 27% 41% 27% 41% 31% 41% 27% 37% 35% 40% 46% 27% 36% 43% 26% 27% 41% 30% 44% 42% 26% 27% 43% 38% 27% 38% 41% 40% 25% 44% 38% 38% 43% 35% 33% 43% 38% 30% 47% 35% 49% 46% 32% 44% 39% 36% 37% 43%
Agree completely 54% 51% 57% 63% 51% 63% 51% 60% 50% 63% 57% 60% 54% 42% 63% 58% 47% 55% 71% 54% 63% 47% 48% 55% 71% 50% 53% 70% 48% 50% 53% 61% 48% 49% 55% 50% 57% 59% 45% 54% 51% 42% 58% 38% 44% 60% 46% 52% 56% 55% 50%
People are too concerned about crafting the perfect social media image Disagree completely 1% 2% 1% 3% 1% 3% 1% 2% 1% 3% 0% 0% 1% 2% 3% 0% 2% 5% 0% 0% 0% 1% 2% 5% 0% 1% 1% 2% 1% 1% 2% 1% 1% 1% 1% 0% 2% 2% 1% 1% 3% 1% 1% 1% 1% 1% 2% 2% 0% 1% 3%
Disagree somewhat 9% 12% 6% 13% 8% 13% 8% 12% 8% 13% 10% 12% 6% 7% 13% 11% 7% 21% 5% 14% 7% 8% 6% 21% 5% 10% 6% 8% 14% 7% 10% 5% 7% 14% 8% 6% 9% 10% 12% 10% 6% 7% 10% 5% 8% 8% 11% 9% 9% 7% 4%
Agree somewhat 43% 46% 40% 41% 44% 41% 44% 41% 44% 41% 41% 35% 43% 50% 41% 38% 47% 35% 47% 44% 31% 51% 43% 35% 47% 48% 39% 45% 40% 44% 43% 41% 49% 45% 43% 48% 39% 43% 42% 42% 50% 47% 42% 47% 47% 42% 45% 40% 49% 40% 53%
Agree completely 46% 40% 53% 43% 47% 43% 47% 45% 47% 43% 49% 53% 50% 41% 43% 51% 45% 38% 48% 41% 62% 41% 49% 38% 48% 41% 54% 46% 45% 47% 45% 53% 42% 40% 48% 45% 51% 45% 46% 47% 41% 45% 47% 46% 44% 50% 43% 49% 42% 52% 40%
Everything on social media is highly edited Disagree completely 8% 14% 3% 5% 9% 5% 9% 5% 10% 5% 4% 2% 19% 8% 5% 3% 13% 4% 7% 3% 3% 23% 2% 4% 7% 16% 2% 4% 4% 12% 10% 3% 3% 4% 10% 7% 11% 6% 12% 9% 8% 22% 4% 3% 36% 12% 4% 10% 5% 3% 1%
Disagree somewhat 21% 22% 20% 25% 20% 25% 20% 24% 20% 25% 22% 23% 17% 20% 25% 22% 19% 31% 19% 24% 20% 17% 21% 31% 19% 19% 20% 24% 25% 18% 21% 18% 23% 22% 21% 23% 16% 19% 26% 21% 19% 18% 22% 21% 16% 19% 23% 20% 22% 16% 28%
Agree somewhat 51% 49% 53% 51% 51% 51% 51% 48% 52% 51% 44% 56% 48% 53% 51% 51% 51% 49% 52% 52% 49% 47% 55% 49% 52% 49% 53% 51% 46% 52% 49% 55% 55% 53% 50% 54% 49% 53% 44% 51% 55% 42% 53% 52% 36% 49% 52% 48% 56% 58% 50%
Agree completely 20% 16% 24% 19% 20% 19% 20% 23% 18% 19% 31% 19% 16% 19% 19% 24% 18% 16% 22% 20% 28% 14% 23% 16% 22% 16% 25% 20% 25% 18% 20% 23% 18% 22% 19% 16% 24% 22% 18% 20% 18% 18% 21% 25% 13% 20% 20% 22% 17% 23% 20%
My friends have ‘social media personas’ that are different than who they really are Disagree completely 15% 17% 13% 7% 17% 7% 17% 6% 19% 7% 4% 11% 25% 19% 7% 8% 22% 8% 7% 4% 12% 28% 16% 8% 7% 19% 14% 7% 7% 21% 16% 13% 7% 6% 17% 11% 19% 12% 19% 15% 10% 25% 11% 12% 34% 18% 12% 16% 13% 12% 14%
Disagree somewhat 30% 27% 33% 25% 31% 25% 31% 23% 33% 25% 19% 36% 34% 31% 25% 29% 32% 25% 26% 23% 35% 29% 35% 25% 26% 27% 35% 25% 26% 33% 31% 22% 34% 24% 31% 32% 21% 34% 28% 30% 24% 28% 30% 33% 25% 26% 34% 27% 35% 28% 36%
Agree somewhat 38% 38% 37% 39% 37% 39% 37% 48% 33% 39% 62% 36% 31% 33% 39% 47% 32% 40% 39% 50% 43% 31% 33% 40% 39% 38% 36% 41% 47% 32% 36% 40% 46% 38% 37% 43% 40% 33% 37% 36% 49% 29% 41% 30% 27% 34% 41% 38% 37% 40% 35%
Agree completely 18% 18% 17% 28% 15% 28% 15% 23% 15% 28% 16% 18% 11% 17% 28% 17% 14% 28% 28% 23% 11% 12% 17% 28% 28% 16% 15% 27% 20% 14% 17% 25% 13% 31% 14% 13% 19% 21% 16% 18% 17% 18% 18% 24% 14% 22% 14% 19% 15% 19% 15%
I would rather see perfect-looking images on social media than real, unfiltered photos Disagree completely 35% 31% 38% 34% 35% 34% 35% 29% 37% 34% 22% 36% 46% 31% 34% 30% 37% 30% 38% 24% 36% 36% 39% 30% 38% 32% 38% 33% 25% 39% 33% 48% 28% 30% 36% 35% 33% 37% 32% 34% 39% 37% 34% 36% 38% 38% 30% 37% 29% 29% 33%
Disagree somewhat 41% 36% 46% 40% 41% 40% 41% 44% 39% 40% 51% 37% 38% 41% 40% 43% 40% 35% 46% 38% 48% 35% 45% 35% 46% 36% 46% 42% 42% 40% 41% 32% 54% 31% 43% 45% 42% 37% 42% 41% 41% 30% 45% 37% 25% 37% 45% 37% 49% 42% 44%
Agree somewhat 16% 22% 11% 22% 15% 22% 15% 20% 15% 22% 18% 16% 12% 16% 22% 17% 14% 27% 16% 24% 10% 18% 10% 27% 16% 20% 10% 21% 22% 13% 18% 11% 13% 21% 15% 14% 19% 18% 15% 17% 14% 16% 17% 12% 19% 16% 17% 16% 17% 18% 12%
Agree completely 8% 11% 5% 4% 9% 4% 9% 6% 9% 4% 9% 10% 3% 13% 4% 10% 9% 8% 1% 13% 6% 11% 6% 8% 1% 12% 6% 4% 11% 8% 8% 10% 5% 17% 6% 6% 7% 8% 11% 8% 7% 16% 5% 15% 18% 9% 7% 10% 5% 10% 10%
I like it when people showcase their flaws and imperfections on social media Disagree completely 1% 2% 1% 3% 1% 3% 1% 2% 1% 3% 0% 0% 0% 2% 3% 0% 1% 5% 0% 0% 0% 1% 1% 5% 0% 1% 1% 3% 0% 1% 1% 3% 0% 0% 2% 0% 1% 2% 0% 1% 2% 0% 2% 0% 0% 1% 1% 1% 1% 1% 2%
Disagree somewhat 11% 15% 7% 18% 9% 18% 9% 13% 10% 18% 6% 15% 9% 8% 18% 11% 8% 27% 8% 17% 5% 8% 8% 27% 8% 12% 7% 12% 15% 9% 13% 7% 6% 19% 9% 12% 11% 9% 12% 10% 15% 5% 13% 4% 5% 9% 13% 10% 13% 9% 10%
Agree somewhat 52% 55% 48% 50% 52% 50% 52% 51% 52% 50% 52% 45% 54% 54% 50% 48% 54% 51% 50% 48% 48% 61% 47% 51% 50% 56% 48% 53% 51% 52% 53% 40% 62% 43% 54% 50% 53% 53% 50% 52% 51% 55% 50% 50% 58% 54% 49% 47% 61% 52% 58%
Agree completely 36% 28% 44% 29% 38% 29% 38% 34% 37% 29% 42% 40% 37% 36% 29% 41% 36% 17% 42% 35% 47% 29% 43% 17% 42% 31% 44% 32% 33% 39% 34% 50% 32% 39% 35% 37% 34% 35% 37% 37% 32% 40% 35% 46% 36% 37% 36% 42% 25% 39% 30%
I’m tired of seeing perfect images on my social media feed Disagree completely 13% 19% 7% 12% 13% 12% 13% 13% 13% 12% 15% 5% 19% 13% 12% 9% 16% 18% 5% 9% 10% 26% 5% 18% 5% 20% 7% 11% 8% 16% 15% 10% 6% 4% 16% 11% 14% 10% 18% 13% 11% 28% 8% 9% 41% 16% 10% 16% 7% 7% 11%
Disagree somewhat 30% 30% 29% 31% 29% 31% 29% 32% 28% 31% 35% 36% 27% 25% 31% 36% 26% 32% 29% 37% 34% 25% 26% 32% 29% 30% 29% 30% 40% 25% 29% 32% 33% 32% 29% 30% 27% 32% 27% 29% 25% 22% 32% 26% 19% 29% 31% 26% 37% 28% 35%
Agree somewhat 36% 32% 41% 34% 37% 34% 37% 32% 38% 34% 28% 34% 35% 43% 34% 32% 40% 27% 41% 30% 33% 35% 45% 27% 41% 33% 41% 36% 32% 38% 36% 31% 44% 38% 36% 39% 39% 34% 36% 36% 40% 36% 36% 47% 29% 34% 39% 33% 43% 39% 36%
Agree completely 21% 19% 24% 24% 20% 24% 20% 23% 20% 24% 22% 25% 19% 18% 24% 24% 19% 23% 24% 24% 23% 13% 24% 23% 24% 17% 24% 23% 21% 21% 20% 27% 17% 26% 20% 21% 19% 23% 19% 21% 24% 14% 24% 18% 11% 22% 20% 25% 14% 25% 18%
It bothers me when people post photos that make their lives look perfect Disagree completely 14% 20% 7% 8% 15% 8% 15% 11% 15% 8% 16% 7% 22% 14% 8% 11% 18% 11% 5% 8% 13% 30% 6% 11% 5% 22% 8% 9% 8% 18% 15% 14% 6% 8% 15% 11% 15% 12% 18% 15% 2% 28% 8% 11% 41% 17% 10% 17% 8% 9% 11%
Disagree somewhat 24% 25% 23% 22% 24% 22% 24% 24% 24% 22% 26% 38% 20% 19% 22% 33% 19% 23% 22% 37% 29% 20% 19% 23% 22% 26% 23% 24% 24% 24% 23% 27% 23% 25% 24% 24% 22% 25% 24% 23% 26% 18% 26% 17% 18% 23% 24% 23% 26% 22% 31%
Agree somewhat 39% 35% 43% 43% 38% 43% 38% 40% 38% 43% 36% 36% 31% 45% 43% 36% 39% 41% 44% 34% 37% 33% 45% 41% 44% 33% 42% 42% 41% 37% 38% 35% 50% 39% 39% 41% 39% 40% 35% 38% 40% 36% 40% 48% 27% 37% 40% 35% 46% 42% 36%
Agree completely 24% 20% 27% 27% 23% 27% 23% 25% 23% 27% 22% 20% 27% 22% 27% 21% 24% 25% 30% 21% 20% 18% 30% 25% 30% 19% 27% 25% 27% 22% 24% 24% 21% 27% 23% 24% 25% 23% 23% 23% 31% 18% 26% 24% 14% 23% 25% 26% 20% 27% 21%
Most of what people post on social media is fake Disagree completely 8% 12% 3% 4% 8% 4% 8% 4% 9% 4% 4% 1% 17% 8% 4% 2% 12% 5% 3% 1% 3% 21% 2% 5% 3% 14% 3% 3% 3% 11% 9% 4% 1% 3% 9% 5% 9% 5% 13% 8% 3% 21% 3% 3% 34% 12% 3% 10% 3% 2% 3%
Disagree somewhat 28% 28% 27% 26% 28% 26% 28% 27% 28% 26% 28% 31% 26% 29% 26% 30% 27% 38% 13% 25% 34% 27% 28% 38% 13% 26% 30% 21% 33% 27% 28% 24% 31% 23% 29% 30% 28% 24% 31% 28% 26% 27% 28% 29% 24% 28% 27% 26% 32% 26% 37%
Agree somewhat 47% 43% 51% 54% 45% 54% 45% 52% 44% 54% 49% 51% 40% 42% 54% 50% 42% 41% 68% 57% 43% 35% 48% 41% 68% 43% 46% 58% 45% 43% 45% 51% 51% 49% 46% 49% 45% 49% 41% 47% 44% 32% 52% 39% 27% 43% 50% 44% 51% 50% 41%
Agree completely 18% 17% 20% 16% 19% 16% 19% 17% 19% 16% 20% 17% 17% 21% 16% 18% 19% 16% 15% 17% 20% 17% 22% 16% 15% 17% 21% 17% 19% 18% 18% 20% 16% 25% 16% 16% 18% 22% 15% 17% 28% 20% 17% 29% 14% 17% 20% 20% 15% 22% 20%
Base 1000 508 492 200 800 200 800 322 677 200 122 165 221 291 200 288 512 103 97 146 142 259 253 103 97 405 395 191 241 568 750 155 95 218 782 215 174 372 233 872 93 260 740 108 152 526 474 656 344 406 142
Base: All Respondents