ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

When you want to look up sports news, standings and scores, where do you go?

Source: Survey Data 2019 07A Field Dates: 06/21/2019 - 06/27/2019Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Newspaper
  2. Search engine (Google, Bing, etc.)
  3. Broadcast TV news station (ABC, NBC, etc.)
  4. Local TV news station
  5. Cable news station (MSNBC, CNN, Fox News, etc.)
  6. Other cable stations (MTV, ESPN, E!, HGTV etc.)
  7. Cable news channel’s website (ESPN.com, etc.)
  8. News aggregator website (Yahoo, CNN, etc.)
  9. League-specific websites
  10. Team-specific website
  11. Sports blogs (Bleacher Report, Sporting News, etc.)
  12. A mobile app
  13. Newspaper website
  14. Social media feeds (Facebook, Twitter, etc.)
  15. Other, please specify:
  16. Other, please specify:
  17. I do not look up sports news
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A465. When you want to look up sports news, standings and scores, where do you go?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Parent Parent Sports Fan
Male Female Under 18 18 and Over Gen Z (13 to 18) Millennial (19 to 37) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 34 35 to 37 13-17 18-24 25-37 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 37, M 25 to 37, F Gen Z (13 to 18), M Gen Z (13 to 18), F Millennial (19 to 37), M Millennial (19 to 37), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West City Non-City Yes No Moms Dads Sports Fan Non-Sports Fan
Search engine (Google, Bing, etc.) 44% 37% 50% 31% 47% 38% 45% 42% 44% 31% 59% 54% 44% 39% 40% 31% 57% 41% 21% 41% 61% 52% 31% 52% 34% 42% 38% 52% 37% 51% 43% 42% 49% 50% 46% 43% 49% 43% 45% 38% 42% 46% 36% 47% 49% 30% 42% 45%
Social media feeds (Facebook, Twitter, etc.) 32% 34% 30% 26% 33% 27% 34% 31% 32% 26% 39% 34% 30% 30% 39% 26% 36% 32% 24% 28% 46% 26% 31% 33% 26% 27% 36% 31% 29% 40% 30% 32% 38% 26% 40% 30% 32% 34% 32% 30% 33% 30% 35% 31% 33% 36% 41% 24%
A mobile app 21% 27% 16% 13% 23% 14% 24% 15% 24% 13% 19% 18% 19% 26% 37% 13% 19% 26% 17% 9% 27% 9% 31% 21% 17% 11% 30% 17% 14% 22% 24% 23% 22% 12% 25% 21% 21% 20% 21% 23% 22% 21% 31% 17% 26% 34% 34% 10%
Cable news channel’s website (ESPN.com, etc.) 21% 27% 14% 18% 22% 18% 22% 17% 23% 18% 15% 23% 14% 27% 31% 18% 19% 23% 25% 11% 26% 12% 29% 17% 23% 12% 29% 15% 16% 25% 21% 22% 20% 14% 20% 21% 20% 20% 21% 23% 24% 15% 26% 19% 19% 29% 31% 12%
Broadcast TV news station (ABC, NBC, etc.) 18% 23% 13% 20% 18% 19% 18% 19% 18% 20% 17% 13% 16% 16% 31% 20% 15% 19% 22% 18% 20% 9% 26% 13% 22% 16% 24% 12% 16% 21% 18% 20% 12% 9% 17% 19% 18% 12% 18% 22% 21% 14% 27% 14% 21% 30% 27% 10%
Sports blogs (Bleacher Report, Sporting News, etc.) 18% 27% 9% 14% 19% 14% 19% 16% 19% 14% 18% 20% 16% 23% 17% 14% 19% 19% 23% 6% 33% 5% 25% 13% 22% 5% 28% 10% 12% 26% 17% 19% 15% 13% 24% 16% 14% 19% 17% 23% 19% 17% 26% 15% 16% 31% 31% 7%
Cable news station (MSNBC, CNN, Fox News, etc.) 17% 24% 10% 14% 18% 14% 18% 15% 18% 14% 16% 16% 9% 23% 29% 14% 16% 19% 17% 10% 27% 5% 25% 13% 19% 8% 26% 11% 9% 24% 17% 19% 14% 8% 23% 16% 13% 23% 16% 18% 20% 12% 30% 12% 20% 35% 29% 7%
Other cable stations (MTV, ESPN, E!, HGTV etc.) 17% 22% 12% 13% 18% 13% 18% 15% 17% 13% 19% 16% 11% 22% 23% 13% 17% 18% 17% 9% 24% 10% 22% 13% 18% 8% 23% 13% 8% 23% 17% 18% 14% 12% 20% 16% 11% 19% 21% 15% 18% 15% 25% 13% 10% 33% 28% 7%
I do not look up sports news 17% 11% 22% 26% 14% 24% 14% 22% 14% 26% 17% 14% 15% 17% 7% 26% 15% 14% 22% 29% 5% 26% 11% 17% 19% 30% 9% 20% 27% 13% 14% 15% 18% 27% 14% 17% 19% 11% 17% 18% 16% 18% 6% 21% 13% 3% 2% 29%
League-specific websites 14% 19% 8% 12% 14% 16% 13% 14% 14% 12% 16% 11% 12% 16% 17% 12% 13% 15% 14% 9% 21% 5% 20% 10% 22% 10% 18% 8% 16% 14% 13% 15% 9% 11% 10% 15% 12% 20% 14% 11% 13% 15% 16% 13% 9% 19% 23% 6%
Team-specific website 13% 16% 10% 8% 15% 13% 14% 11% 14% 8% 17% 13% 12% 17% 16% 8% 14% 15% 11% 5% 20% 9% 17% 13% 19% 6% 16% 11% 13% 13% 14% 15% 8% 11% 10% 14% 14% 12% 15% 11% 14% 12% 17% 12% 14% 19% 22% 6%
News aggregator website (Yahoo, CNN, etc.) 11% 17% 6% 2% 14% 2% 14% 7% 13% 2% 14% 16% 7% 16% 17% 2% 16% 13% 3% 1% 26% 5% 17% 8% 4% 1% 20% 7% 2% 18% 12% 13% 7% 8% 11% 11% 9% 8% 11% 16% 12% 10% 20% 7% 12% 25% 20% 4%
Local TV news station 10% 12% 8% 5% 12% 4% 12% 6% 12% 5% 8% 10% 8% 15% 17% 5% 9% 13% 3% 6% 15% 3% 14% 12% 3% 5% 15% 9% 5% 11% 12% 11% 9% 7% 9% 11% 12% 10% 10% 9% 11% 10% 18% 7% 21% 16% 15% 6%
Newspaper website 8% 13% 3% 7% 8% 8% 8% 6% 9% 7% 5% 12% 4% 10% 10% 7% 9% 8% 12% 1% 15% 2% 12% 4% 14% 1% 12% 3% 7% 9% 7% 9% 3% 4% 6% 8% 4% 9% 6% 13% 8% 8% 12% 6% 6% 16% 13% 3%
Newspaper 6% 9% 2% 1% 7% 2% 7% 3% 7% 1% 7% 11% 4% 7% 7% 1% 9% 6% 1% 1% 16% 2% 8% 3% 4% 1% 10% 3% 1% 11% 5% 7% 3% 2% 7% 5% 3% 7% 3% 11% 7% 4% 9% 4% 7% 10% 10% 2%
Other, please specify: 2% 1% 2% 4% 1% 4% 1% 3% 1% 4% 2% 2% 2% 0% 1% 4% 2% 1% 2% 6% 2% 2% 1% 1% 1% 6% 1% 1% 4% 1% 2% 2% 2% 3% 1% 2% 3% 3% 1% 2% 2% 2% 1% 2% 1% 1% 1% 2%
Base 1000 510 490 189 811 228 772 307 694 189 117 158 213 203 120 189 275 536 97 92 141 134 272 263 117 111 393 379 189 231 581 767 142 90 211 789 217 168 361 245 653 348 307 693 108 199 466 531
Base: All Respondents