ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Which of the following makeup / beauty trends are you interested in trying?

Source: Survey Data 2019 06A Field Dates: 24/05/2019 - 29/05/2019Base: N=1000Type: Multiple Response

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[OPTIONS]
  1. Makeup you can wear to the gym
  2. Natural ingredient products
  3. "No-makeup" makeup
  4. Activated charcoal products
  5. Essential oils
  6. Sheet face masks
  7. Korean beauty products
  8. Lip masks
  9. Brightly colored makeup
  10. Eyebrow microblading
  11. Brightly colored hair
  12. Facials by professionals
  13. Weed-infused beauty products
  14. Glitter (body, makeup, hair, etc)
  15. Customized makeup (e.g. personalized to skin type, tone, or other need)
  16. Beauty vitamins
  17. Makeup for men
  18. Beard / Mustache grooming (eg oil, wax, combs, trimmers)
  19. Other beauty trend, please explain:
  20. Other beauty trend, please explain:
  21. None of these
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B350. Which of the following makeup / beauty trends are you interested in trying?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 17) Millennial (18 to 36) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 36 13-17 18-24 25-36 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 36, M 25 to 36, F Gen Z (13 to 17), M Gen Z (13 to 17), F Millennial (18 to 36), M Millennial (18 to 36), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Urban Non-urban Yes No Moms Dads
Natural ingredient products 36% 22% 51% 35% 36% 35% 36% 36% 36% 35% 38% 39% 30% 39% 35% 39% 35% 23% 47% 20% 59% 23% 48% 23% 47% 22% 52% 35% 39% 35% 33% 44% 44% 39% 35% 41% 32% 39% 31% 37% 31% 33% 37% 52% 24%
Essential oils 31% 23% 38% 34% 30% 34% 30% 37% 27% 34% 42% 28% 24% 30% 34% 34% 27% 23% 45% 25% 43% 22% 32% 23% 45% 23% 36% 35% 38% 26% 31% 34% 25% 29% 31% 30% 28% 34% 28% 32% 24% 30% 31% 38% 26%
Activated charcoal products 29% 16% 43% 26% 30% 26% 30% 32% 28% 26% 42% 29% 23% 31% 26% 35% 28% 13% 38% 20% 50% 16% 40% 13% 38% 17% 44% 27% 37% 27% 29% 29% 32% 38% 27% 30% 31% 30% 27% 30% 25% 25% 31% 41% 17%
Customized makeup (e.g. personalized to skin type, tone, or other need) 27% 11% 45% 27% 28% 27% 28% 28% 27% 27% 30% 30% 23% 29% 27% 30% 26% 12% 42% 9% 51% 11% 42% 12% 42% 11% 45% 27% 28% 27% 27% 28% 29% 32% 26% 32% 24% 29% 24% 28% 23% 25% 28% 43% 16%
‘No-makeup’ makeup 25% 10% 41% 27% 25% 27% 25% 27% 24% 27% 27% 30% 21% 23% 27% 29% 22% 4% 50% 15% 44% 9% 36% 4% 50% 11% 39% 29% 28% 23% 26% 21% 28% 28% 25% 28% 20% 27% 25% 26% 25% 22% 27% 34% 15%
Sheet face masks 23% 9% 38% 21% 24% 21% 24% 22% 24% 21% 24% 30% 22% 22% 21% 27% 22% 1% 41% 14% 42% 9% 35% 1% 41% 11% 37% 23% 23% 23% 21% 27% 30% 26% 22% 23% 23% 28% 17% 23% 27% 19% 25% 29% 14%
Facials by professionals 21% 14% 28% 21% 21% 21% 21% 25% 19% 21% 32% 18% 14% 23% 21% 24% 19% 16% 27% 19% 30% 11% 28% 16% 27% 14% 28% 20% 33% 17% 20% 30% 16% 26% 20% 20% 19% 26% 15% 22% 16% 28% 18% 40% 21%
Beauty vitamins 20% 15% 25% 14% 21% 14% 21% 19% 20% 14% 28% 20% 16% 23% 14% 23% 20% 12% 15% 18% 29% 14% 26% 12% 15% 15% 27% 11% 29% 19% 21% 13% 22% 28% 17% 16% 16% 23% 20% 20% 29% 27% 16% 36% 23%
None of these 19% 31% 7% 22% 19% 22% 19% 19% 20% 22% 12% 17% 21% 20% 22% 15% 20% 40% 5% 27% 3% 30% 10% 40% 5% 29% 8% 24% 13% 20% 19% 21% 22% 17% 20% 22% 23% 13% 21% 18% 23% 13% 22% 8% 15%
Korean beauty products 19% 11% 27% 19% 18% 19% 18% 23% 16% 19% 30% 20% 15% 15% 19% 24% 15% 14% 24% 19% 29% 5% 26% 14% 24% 10% 27% 14% 32% 15% 16% 24% 29% 32% 15% 17% 22% 19% 18% 18% 19% 15% 20% 17% 14%
Brightly colored hair 17% 13% 22% 21% 16% 21% 16% 20% 16% 21% 17% 18% 16% 15% 21% 18% 16% 18% 25% 16% 20% 10% 21% 18% 25% 12% 21% 19% 18% 17% 19% 14% 13% 20% 17% 19% 16% 19% 14% 17% 26% 19% 17% 22% 17%
Lip masks 17% 7% 27% 22% 15% 22% 15% 21% 15% 22% 18% 14% 12% 17% 22% 16% 15% 13% 32% 5% 28% 7% 24% 13% 32% 6% 25% 22% 17% 15% 16% 18% 17% 16% 17% 17% 16% 17% 18% 17% 14% 16% 17% 27% 11%
Eyebrow microblading 13% 6% 21% 13% 14% 13% 14% 12% 14% 13% 11% 9% 11% 19% 13% 10% 16% 6% 20% 4% 16% 8% 24% 6% 20% 6% 21% 14% 11% 14% 12% 18% 18% 19% 12% 11% 9% 18% 13% 14% 5% 18% 12% 33% 9%
Weed-infused beauty products 13% 10% 15% 13% 13% 13% 13% 12% 13% 13% 12% 18% 11% 11% 13% 15% 11% 13% 12% 13% 18% 8% 15% 13% 12% 10% 16% 10% 17% 12% 12% 18% 11% 15% 12% 9% 17% 13% 12% 13% 7% 14% 12% 21% 11%
Makeup you can wear to the gym 12% 8% 17% 18% 11% 18% 11% 15% 11% 18% 11% 16% 5% 13% 18% 14% 9% 17% 18% 6% 22% 5% 14% 17% 18% 5% 17% 15% 16% 10% 13% 8% 13% 13% 12% 17% 6% 15% 9% 13% 5% 17% 10% 29% 10%
Brightly colored makeup 12% 9% 15% 10% 12% 10% 12% 14% 10% 10% 22% 10% 7% 13% 10% 15% 10% 6% 15% 14% 17% 7% 14% 6% 15% 9% 15% 10% 16% 11% 12% 9% 11% 15% 11% 13% 8% 13% 11% 12% 18% 17% 10% 21% 14%
Glitter (body, makeup, hair, etc) 10% 6% 15% 12% 10% 12% 10% 12% 10% 12% 11% 11% 8% 11% 12% 11% 9% 5% 19% 6% 16% 7% 12% 5% 19% 6% 14% 10% 11% 11% 11% 9% 11% 9% 11% 9% 13% 11% 9% 11% 6% 11% 10% 18% 8%
Beard / Mustache grooming (eg oil, wax, combs, trimmers) 10% 20% 0% 8% 10% 8% 10% 9% 10% 8% 10% 13% 4% 14% 8% 11% 10% 17% 0% 22% 0% 19% 0% 17% 0% 20% 0% 10% 11% 10% 10% 13% 4% 9% 10% 8% 5% 14% 9% 9% 13% 15% 8% 0% 22%
Makeup for men 9% 18% 0% 9% 9% 9% 9% 12% 8% 9% 17% 8% 3% 11% 9% 12% 7% 19% 0% 23% 0% 15% 0% 19% 0% 18% 0% 5% 19% 7% 10% 5% 9% 17% 7% 7% 12% 8% 11% 9% 6% 16% 6% 0% 24%
Other beauty trend, please explain: 1% 0% 1% 0% 1% 0% 1% 0% 1% 0% 1% 1% 0% 0% 0% 1% 0% 0% 1% 1% 0% 0% 1% 0% 1% 1% 1% 0% 0% 1% 1% 0% 1% 1% 0% 0% 1% 1% 0% 1% 1% 0% 1% 1% 0%
Base 1000 508 491 200 800 200 800 322 677 200 122 167 222 289 200 289 510 102 98 149 141 258 252 102 98 407 393 198 209 592 736 148 116 230 770 205 173 371 244 877 73 305 695 103 202
Base: All Respondents