ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

To what extent do you agree or disagree with the following statements about weddings?

Source: Survey Data 2019 01 02B Field Dates: 2019-02-08 - 2019-02-15Base: N=1000Type: Matrix Grid

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[OPTIONS]
  1. I would buy a wedding dress online
  2. Being comfortable on your wedding day is more important than looking glamorous
  3. I've been planning my wedding day since I was little
  4. I wouldn't want religion to be a big part of my wedding
  5. I want my wedding to be traditional
  6. I want my wedding dress to be unique and different
  7. Weddings are more for the family and friends than for the couple
  8. I would RSVP no to a wedding if it was too expensive to attend
  9. Weddings today have become too expensive
  10. Planning a wedding is too much work
  11. Weddings today are not as important as they once were
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D400. To what extent do you agree or disagree with the following statements about weddings?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parent Parent Relationship
Male Female Under 18 18 and Over Gen Z (13 to 17) Millennial (18 to 36) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 36 13-17 18-24 25-36 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 36, M 25 to 36, F Gen Z (13 to 17), M Gen Z (13 to 17), F Millennial (18 to 36), M Millennial (18 to 36), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Urban Non-urban Yes No Moms Dads Single Married Engaged
I would buy a wedding dress online Disagree completely 32% 0% 32% 33% 32% 33% 32% 33% 32% 33% 33% 33% 35% 30% 33% 33% 32% 0% 33% 0% 33% 0% 32% 0% 33% 0% 32% 37% 38% 31% 31% 29% 43% 34% 32% 30% 42% 30% 31% 32% 37% 24% 35% 24% 0% 37% 23% 32%
Disagree somewhat 22% 0% 22% 22% 22% 22% 22% 28% 19% 22% 39% 32% 15% 14% 22% 35% 15% 0% 22% 0% 35% 0% 15% 0% 22% 0% 22% 34% 23% 16% 25% 17% 16% 23% 22% 24% 20% 22% 20% 22% 17% 14% 25% 14% 0% 24% 16% 12%
Agree somewhat 29% 0% 29% 30% 29% 30% 29% 26% 31% 30% 21% 22% 34% 33% 30% 22% 33% 0% 30% 0% 22% 0% 33% 0% 30% 0% 29% 18% 25% 34% 25% 42% 33% 26% 30% 29% 29% 31% 26% 29% 39% 39% 26% 39% 0% 30% 33% 28%
Agree completely 16% 0% 16% 15% 17% 15% 17% 12% 18% 15% 7% 13% 16% 23% 15% 11% 20% 0% 15% 0% 11% 0% 20% 0% 15% 0% 17% 11% 15% 19% 19% 13% 7% 16% 16% 16% 9% 16% 22% 17% 7% 24% 14% 24% 0% 9% 27% 28%
Being comfortable on your wedding day is more important than looking glamorous Disagree completely 5% 3% 7% 4% 6% 4% 6% 5% 5% 4% 8% 4% 4% 7% 4% 5% 6% 3% 5% 5% 6% 2% 9% 3% 5% 3% 8% 5% 5% 6% 4% 11% 7% 5% 5% 5% 7% 5% 4% 5% 1% 6% 5% 13% 2% 7% 4% 0%
Disagree somewhat 19% 19% 19% 17% 20% 17% 20% 18% 20% 17% 21% 26% 18% 18% 17% 24% 18% 19% 15% 28% 19% 14% 21% 19% 15% 19% 20% 20% 13% 22% 20% 18% 18% 20% 19% 18% 16% 23% 18% 19% 28% 16% 21% 18% 15% 19% 13% 9%
Agree somewhat 40% 40% 41% 47% 39% 47% 39% 40% 40% 47% 28% 40% 39% 42% 47% 35% 41% 44% 50% 30% 40% 43% 38% 44% 50% 39% 39% 42% 44% 40% 40% 39% 43% 42% 40% 45% 41% 40% 37% 40% 38% 40% 40% 44% 38% 42% 45% 26%
Agree completely 35% 38% 33% 32% 36% 32% 36% 36% 35% 32% 43% 31% 40% 33% 32% 36% 36% 34% 31% 37% 35% 40% 32% 34% 31% 39% 33% 33% 38% 33% 37% 32% 32% 32% 36% 33% 36% 32% 42% 35% 33% 37% 34% 25% 45% 33% 38% 64%
I’ve been planning my wedding day since I was little Disagree completely 42% 38% 46% 46% 41% 46% 41% 44% 41% 46% 40% 59% 40% 32% 46% 51% 36% 50% 42% 48% 54% 27% 44% 50% 42% 35% 48% 55% 43% 41% 37% 50% 68% 43% 42% 46% 35% 46% 38% 42% 42% 23% 51% 29% 19% 49% 24% 51%
Disagree somewhat 22% 22% 22% 22% 22% 22% 22% 27% 19% 22% 36% 19% 18% 21% 22% 26% 20% 20% 24% 29% 23% 19% 21% 20% 24% 22% 22% 23% 17% 20% 23% 20% 14% 20% 22% 18% 31% 22% 18% 21% 30% 19% 23% 19% 19% 25% 19% 24%
Agree somewhat 23% 26% 19% 21% 23% 21% 23% 18% 25% 21% 12% 13% 30% 28% 21% 12% 29% 23% 20% 11% 13% 36% 21% 23% 20% 27% 18% 16% 20% 23% 25% 18% 13% 27% 21% 21% 22% 22% 25% 23% 21% 36% 16% 29% 41% 17% 36% 14%
Agree completely 13% 14% 13% 11% 14% 11% 14% 12% 14% 11% 13% 10% 11% 19% 11% 11% 16% 7% 14% 12% 10% 18% 14% 7% 14% 16% 13% 6% 20% 16% 15% 12% 5% 10% 14% 15% 12% 10% 19% 14% 7% 22% 9% 23% 21% 9% 21% 10%
I wouldn’t want religion to be a big part of my wedding Disagree completely 24% 25% 22% 21% 24% 21% 24% 23% 24% 21% 27% 12% 32% 24% 21% 19% 27% 18% 24% 16% 21% 33% 22% 18% 24% 27% 22% 24% 26% 19% 25% 23% 14% 15% 26% 22% 28% 20% 26% 24% 20% 33% 19% 28% 36% 20% 34% 21%
Disagree somewhat 24% 25% 24% 32% 22% 32% 22% 29% 22% 32% 24% 17% 19% 27% 32% 20% 24% 34% 30% 18% 22% 24% 23% 34% 30% 22% 23% 23% 25% 26% 26% 18% 24% 31% 22% 24% 21% 29% 21% 24% 28% 22% 25% 23% 22% 24% 26% 15%
Agree somewhat 30% 30% 30% 32% 29% 32% 29% 30% 30% 32% 27% 35% 23% 31% 32% 32% 28% 34% 30% 37% 27% 24% 31% 34% 30% 29% 29% 33% 23% 32% 28% 33% 40% 35% 28% 34% 28% 31% 26% 29% 36% 26% 32% 25% 26% 33% 21% 37%
Agree completely 22% 21% 24% 15% 24% 15% 24% 18% 25% 15% 22% 35% 25% 18% 15% 29% 21% 14% 16% 29% 30% 18% 24% 14% 16% 22% 27% 20% 27% 24% 22% 26% 23% 19% 23% 21% 23% 20% 27% 23% 16% 19% 24% 24% 15% 22% 19% 27%
I want my wedding to be traditional Disagree completely 13% 9% 17% 9% 14% 9% 14% 13% 13% 9% 19% 15% 11% 14% 9% 17% 13% 9% 9% 15% 18% 6% 20% 9% 9% 9% 19% 8% 13% 15% 12% 13% 18% 12% 14% 12% 17% 12% 13% 14% 9% 10% 15% 19% 4% 12% 9% 11%
Disagree somewhat 27% 25% 29% 32% 26% 32% 26% 33% 24% 32% 34% 37% 27% 15% 32% 36% 20% 27% 37% 39% 33% 17% 23% 27% 37% 25% 27% 39% 28% 24% 27% 29% 28% 27% 27% 30% 28% 30% 20% 27% 33% 16% 32% 18% 15% 31% 17% 33%
Agree somewhat 42% 44% 40% 39% 43% 39% 43% 40% 43% 39% 40% 32% 42% 50% 39% 36% 47% 39% 39% 33% 39% 53% 41% 39% 39% 46% 40% 41% 39% 44% 42% 42% 45% 51% 40% 42% 42% 40% 45% 41% 47% 47% 40% 41% 51% 41% 49% 43%
Agree completely 18% 21% 14% 20% 17% 20% 17% 15% 19% 20% 6% 16% 19% 21% 20% 12% 20% 25% 15% 13% 10% 24% 16% 25% 15% 20% 14% 12% 21% 17% 19% 16% 9% 10% 20% 16% 13% 18% 23% 18% 11% 27% 13% 22% 29% 17% 26% 13%
I want my wedding dress to be unique and different Disagree completely 6% 0% 6% 4% 6% 4% 6% 4% 6% 4% 4% 5% 4% 9% 4% 5% 7% 0% 4% 0% 5% 0% 7% 0% 4% 0% 6% 6% 4% 7% 7% 3% 3% 4% 6% 6% 6% 6% 5% 6% 2% 9% 4% 9% 0% 3% 11% 0%
Disagree somewhat 19% 0% 19% 18% 20% 18% 20% 19% 19% 18% 21% 28% 20% 14% 18% 25% 16% 0% 18% 0% 25% 0% 16% 0% 18% 0% 20% 32% 20% 16% 20% 12% 23% 16% 20% 16% 24% 21% 16% 19% 24% 10% 22% 10% 0% 20% 12% 14%
Agree somewhat 43% 0% 43% 37% 44% 37% 44% 43% 43% 37% 53% 35% 49% 43% 37% 42% 46% 0% 37% 0% 42% 0% 46% 0% 37% 0% 44% 41% 47% 43% 41% 47% 48% 51% 40% 47% 42% 41% 43% 43% 39% 42% 43% 42% 0% 43% 44% 64%
Agree completely 32% 0% 32% 41% 30% 41% 30% 34% 32% 41% 22% 32% 28% 34% 41% 28% 31% 0% 41% 0% 28% 0% 31% 0% 41% 0% 30% 22% 30% 33% 32% 37% 27% 30% 33% 32% 28% 32% 37% 32% 34% 38% 30% 38% 0% 34% 33% 22%
Weddings are more for the family and friends than for the couple Disagree completely 18% 16% 20% 29% 15% 29% 15% 26% 15% 29% 20% 15% 13% 15% 29% 17% 14% 29% 29% 13% 21% 13% 16% 29% 29% 13% 18% 17% 16% 16% 18% 23% 12% 15% 19% 13% 16% 25% 13% 18% 15% 16% 19% 21% 13% 21% 16% 16%
Disagree somewhat 28% 24% 31% 29% 27% 29% 27% 34% 25% 29% 42% 25% 28% 22% 29% 32% 25% 22% 37% 31% 33% 21% 28% 22% 37% 25% 30% 42% 20% 27% 29% 25% 25% 33% 26% 30% 26% 28% 26% 28% 33% 19% 32% 25% 15% 30% 21% 25%
Agree somewhat 38% 42% 34% 37% 38% 37% 38% 33% 40% 37% 28% 40% 37% 41% 37% 35% 40% 41% 31% 40% 30% 43% 37% 41% 31% 42% 34% 30% 42% 40% 37% 38% 43% 40% 37% 36% 39% 36% 42% 37% 35% 42% 35% 36% 47% 40% 38% 34%
Agree completely 17% 18% 15% 5% 19% 5% 19% 7% 21% 5% 10% 20% 21% 22% 5% 16% 21% 8% 3% 16% 16% 23% 20% 8% 3% 21% 18% 11% 22% 16% 17% 13% 20% 12% 18% 21% 19% 11% 19% 17% 16% 22% 14% 18% 25% 9% 25% 26%
I would RSVP no to a wedding if it was too expensive to attend Disagree completely 9% 8% 9% 8% 9% 8% 9% 10% 8% 8% 11% 3% 5% 14% 8% 7% 10% 7% 10% 8% 5% 9% 10% 7% 10% 9% 8% 4% 8% 10% 8% 11% 8% 8% 9% 10% 11% 8% 7% 9% 1% 13% 7% 16% 11% 8% 11% 4%
Disagree somewhat 22% 24% 21% 31% 20% 31% 20% 30% 19% 31% 28% 22% 13% 22% 31% 24% 18% 31% 31% 29% 20% 19% 17% 31% 31% 22% 18% 21% 18% 20% 22% 22% 25% 23% 22% 16% 26% 23% 25% 22% 21% 23% 22% 23% 23% 26% 20% 16%
Agree somewhat 37% 43% 32% 39% 37% 39% 37% 39% 37% 39% 38% 36% 42% 32% 39% 37% 37% 45% 32% 36% 39% 45% 28% 45% 32% 42% 32% 39% 38% 33% 41% 24% 33% 41% 36% 37% 41% 34% 40% 37% 44% 38% 37% 28% 44% 37% 40% 36%
Agree completely 32% 25% 39% 21% 34% 21% 34% 22% 36% 21% 23% 38% 41% 32% 21% 32% 36% 17% 26% 27% 36% 27% 45% 17% 26% 27% 42% 36% 36% 36% 29% 44% 34% 28% 33% 38% 22% 35% 28% 32% 34% 26% 35% 32% 22% 29% 29% 44%
Weddings today have become too expensive Disagree completely 8% 9% 7% 7% 9% 7% 9% 10% 8% 7% 15% 1% 7% 12% 7% 7% 10% 9% 4% 10% 4% 9% 10% 9% 4% 9% 8% 3% 5% 11% 9% 8% 2% 7% 9% 8% 10% 8% 9% 9% 3% 14% 6% 21% 9% 5% 14% 1%
Disagree somewhat 10% 11% 9% 12% 9% 12% 9% 12% 9% 12% 11% 8% 8% 10% 12% 10% 9% 15% 8% 11% 8% 10% 9% 15% 8% 10% 9% 13% 11% 9% 10% 14% 5% 12% 9% 9% 9% 12% 9% 10% 14% 9% 10% 7% 10% 12% 8% 5%
Agree somewhat 36% 42% 31% 40% 36% 40% 36% 39% 36% 40% 36% 41% 30% 36% 40% 39% 34% 39% 41% 47% 30% 41% 27% 39% 41% 43% 28% 31% 33% 34% 38% 31% 31% 41% 35% 33% 40% 35% 39% 36% 36% 43% 34% 39% 45% 37% 41% 17%
Agree completely 45% 38% 53% 42% 46% 42% 46% 40% 48% 42% 38% 49% 54% 42% 42% 44% 47% 37% 46% 32% 57% 41% 54% 37% 46% 38% 55% 54% 51% 46% 42% 47% 62% 41% 47% 50% 42% 46% 44% 46% 47% 35% 51% 33% 36% 47% 38% 77%
Planning a wedding is too much work Disagree completely 11% 12% 10% 9% 12% 9% 12% 13% 11% 9% 18% 8% 6% 16% 9% 12% 12% 14% 4% 14% 11% 11% 12% 14% 4% 12% 12% 9% 6% 14% 12% 9% 10% 6% 13% 9% 15% 10% 13% 12% 8% 17% 9% 24% 13% 8% 16% 4%
Disagree somewhat 14% 15% 14% 27% 11% 27% 11% 22% 11% 27% 15% 12% 11% 9% 27% 14% 10% 31% 23% 12% 15% 10% 10% 31% 23% 11% 12% 19% 22% 9% 14% 18% 11% 14% 15% 14% 18% 14% 13% 14% 20% 8% 18% 8% 8% 18% 8% 20%
Agree somewhat 46% 47% 45% 39% 48% 39% 48% 41% 48% 39% 45% 48% 53% 44% 39% 47% 48% 35% 44% 50% 44% 50% 46% 35% 44% 50% 45% 48% 36% 48% 49% 38% 40% 53% 44% 51% 43% 47% 42% 45% 54% 50% 44% 49% 50% 42% 50% 24%
Agree completely 28% 26% 31% 25% 29% 25% 29% 23% 31% 25% 21% 31% 31% 30% 25% 27% 30% 21% 29% 24% 30% 29% 32% 21% 29% 27% 31% 25% 36% 29% 25% 35% 40% 28% 28% 25% 24% 30% 32% 29% 19% 26% 29% 20% 29% 32% 25% 52%
Weddings today are not as important as they once were Disagree completely 18% 16% 19% 17% 18% 17% 18% 20% 16% 17% 25% 14% 11% 21% 17% 19% 17% 17% 17% 16% 21% 15% 19% 17% 17% 16% 20% 19% 14% 19% 18% 17% 15% 17% 18% 15% 23% 16% 18% 18% 11% 18% 17% 23% 14% 15% 20% 12%
Disagree somewhat 27% 24% 30% 33% 25% 33% 25% 30% 25% 33% 25% 22% 30% 24% 33% 23% 26% 39% 27% 19% 27% 20% 33% 39% 27% 20% 31% 33% 29% 27% 25% 26% 38% 33% 25% 26% 18% 29% 30% 27% 21% 23% 29% 31% 18% 30% 23% 55%
Agree somewhat 37% 38% 35% 32% 38% 32% 38% 33% 39% 32% 34% 42% 39% 37% 32% 38% 38% 28% 37% 40% 36% 41% 35% 28% 37% 41% 35% 36% 33% 39% 36% 39% 36% 37% 37% 40% 42% 36% 32% 37% 32% 37% 37% 33% 39% 36% 36% 27%
Agree completely 19% 22% 15% 18% 19% 18% 19% 17% 20% 18% 16% 23% 20% 18% 18% 20% 19% 17% 19% 24% 16% 23% 14% 17% 19% 24% 15% 12% 24% 15% 20% 17% 10% 13% 20% 18% 17% 18% 21% 18% 36% 22% 17% 13% 28% 18% 21% 6%
Base 1000 509 491 199 801 199 801 322 678 199 123 167 221 290 199 290 511 102 97 148 141 259 253 102 97 407 394 136 138 434 733 158 109 214 786 208 183 365 244 890 81 330 670 126 204 442 322 19
Base: All Respondents