How important are each of the following goals and aspirations to you personally?

Source: Survey Data 2018 12 01 Field Dates: 2018-11-15 - 2018-11-16Base: N=1000Type: Matrix Grid

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[OPTIONS]
  1. Obtaining a higher degree (e.g. Bachelor's, Master’s, PhD, professional certificate)
  2. Having a meaningful career
  3. Finding and marrying someone that I love
  4. Raising a family
  5. Being famous for what I do
  6. Becoming rich
  7. Owning a home
  8. Start a business
  9. Earn a higher degree than I have now
  10. Travel
  11. Pay off debt / Be debt free
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E435. How important are each of the following goals and aspirations to you personally?
Total Gender Age Groups Generation Age Groups Age Groups Age Groups Age and Gender Generation and Gender Academic Status Race Hispanic Region City Resident Parent Parent
Male Female Under 18 18 and Over Gen Z (13 to 17) Millennial (18 to 36) Under 21 21 and Over 13 to 17 18 to 20 21 to 24 25 to 29 30 to 36 13-17 18-24 25-36 13 to 17, M 13 to 17, F 18 to 24 ,M 18 to 24, F 25 to 36, M 25 to 36, F Gen Z (13 to 17), M Gen Z (13 to 17), F Millennial (18 to 36), M Millennial (18 to 36), F Middle School / High School College Not in School Caucasian/White African American/Black Asian/Other Hispanic Non-Hispanic Midwest Northeast South West Urban Non-urban Yes No Moms Dads
Obtaining a higher degree (e.g. Bachelor’s, Master’s, PhD, professional certificate) Not at all important 13% 14% 13% 6% 15% 6% 15% 10% 15% 6% 16% 10% 17% 17% 6% 12% 17% 12% 1% 14% 11% 14% 19% 12% 1% 14% 16% 6% 5% 19% 13% 17% 13% 11% 14% 14% 9% 16% 11% 13% 17% 13% 14% 20% 9%
Not very important 15% 13% 16% 5% 17% 5% 17% 6% 19% 5% 7% 20% 28% 12% 5% 14% 19% 7% 3% 14% 15% 15% 23% 7% 3% 15% 20% 6% 7% 21% 14% 15% 20% 13% 15% 16% 18% 12% 16% 15% 10% 10% 17% 14% 7%
Somewhat important 31% 31% 31% 26% 33% 26% 33% 27% 33% 26% 29% 38% 29% 34% 26% 34% 32% 23% 30% 36% 32% 32% 31% 23% 30% 34% 31% 28% 31% 33% 32% 27% 34% 35% 30% 28% 35% 30% 32% 32% 26% 33% 31% 28% 35%
Very important 40% 42% 39% 63% 35% 63% 35% 57% 33% 63% 48% 33% 26% 37% 63% 39% 32% 58% 67% 36% 42% 38% 27% 58% 67% 37% 32% 60% 57% 27% 42% 41% 32% 41% 40% 41% 39% 42% 42% 40% 48% 45% 39% 38% 49%
Having a meaningful career Not at all important 2% 2% 2% 0% 2% 0% 2% 1% 2% 0% 2% 1% 2% 4% 0% 1% 3% 1% 0% 2% 1% 2% 4% 1% 0% 2% 3% 0% 1% 3% 2% 3% 0% 0% 2% 1% 2% 3% 1% 1% 8% 2% 2% 4% 1%
Not very important 5% 6% 4% 3% 5% 3% 5% 5% 5% 3% 8% 4% 6% 5% 3% 6% 5% 3% 2% 9% 2% 5% 6% 3% 2% 6% 4% 4% 2% 6% 5% 6% 4% 5% 5% 5% 3% 6% 4% 5% 5% 4% 5% 5% 4%
Somewhat important 32% 33% 32% 24% 35% 24% 35% 23% 37% 24% 23% 37% 38% 35% 24% 31% 37% 19% 28% 38% 23% 36% 37% 19% 28% 37% 32% 23% 26% 38% 34% 26% 30% 38% 31% 25% 34% 34% 36% 33% 25% 34% 32% 37% 32%
Very important 61% 59% 62% 73% 58% 73% 58% 71% 56% 73% 68% 58% 54% 56% 73% 62% 55% 77% 69% 51% 74% 57% 53% 77% 69% 55% 61% 73% 70% 53% 59% 65% 65% 56% 62% 69% 62% 57% 59% 60% 62% 59% 61% 54% 63%
Finding and marrying someone that I love Not at all important 9% 8% 9% 10% 8% 10% 8% 7% 9% 10% 2% 4% 8% 13% 10% 4% 11% 14% 6% 2% 5% 8% 13% 14% 6% 6% 10% 9% 6% 9% 7% 13% 10% 7% 9% 5% 3% 11% 9% 8% 8% 10% 8% 15% 7%
Not very important 10% 8% 12% 14% 9% 14% 9% 11% 9% 14% 8% 8% 10% 9% 14% 8% 9% 9% 18% 8% 8% 8% 11% 9% 18% 8% 10% 14% 6% 10% 8% 19% 8% 15% 8% 10% 7% 14% 6% 10% 7% 7% 11% 11% 5%
Somewhat important 26% 32% 20% 26% 26% 26% 26% 26% 26% 26% 25% 31% 22% 27% 26% 28% 25% 30% 23% 36% 20% 30% 19% 30% 23% 32% 19% 25% 24% 27% 27% 18% 33% 31% 25% 25% 21% 25% 33% 26% 25% 25% 27% 17% 30%
Very important 55% 52% 59% 50% 57% 50% 57% 56% 55% 50% 65% 56% 60% 52% 50% 60% 55% 47% 53% 53% 67% 54% 56% 47% 53% 54% 60% 52% 64% 54% 58% 51% 49% 47% 58% 60% 69% 50% 52% 55% 60% 58% 55% 57% 58%
Raising a family Not at all important 11% 8% 13% 13% 10% 13% 10% 10% 11% 13% 4% 14% 11% 10% 13% 9% 10% 13% 14% 8% 11% 7% 14% 13% 14% 7% 13% 12% 9% 10% 9% 17% 9% 8% 11% 12% 6% 11% 11% 10% 11% 2% 14% 1% 3%
Not very important 13% 12% 14% 11% 13% 11% 13% 12% 14% 11% 12% 18% 15% 10% 11% 16% 12% 12% 11% 9% 22% 13% 11% 12% 11% 12% 15% 12% 9% 15% 12% 12% 19% 13% 13% 15% 10% 14% 12% 13% 10% 3% 17% 3% 3%
Somewhat important 31% 35% 26% 31% 30% 31% 30% 32% 30% 31% 32% 23% 32% 33% 31% 27% 33% 28% 35% 37% 17% 37% 28% 28% 35% 37% 24% 31% 30% 31% 30% 29% 37% 39% 28% 25% 29% 32% 33% 32% 23% 29% 31% 22% 34%
Very important 46% 45% 47% 44% 46% 44% 46% 47% 45% 44% 53% 45% 42% 47% 44% 48% 45% 48% 40% 46% 50% 43% 47% 48% 40% 44% 48% 45% 52% 44% 48% 42% 35% 40% 47% 48% 56% 43% 44% 45% 56% 65% 39% 75% 59%
Being famous for what I do Not at all important 36% 24% 49% 28% 39% 28% 39% 29% 40% 28% 31% 40% 47% 34% 28% 36% 40% 25% 30% 23% 50% 25% 55% 25% 30% 24% 53% 29% 32% 41% 34% 39% 45% 36% 36% 37% 41% 34% 35% 36% 41% 25% 41% 49% 9%
Not very important 26% 25% 27% 29% 25% 29% 25% 30% 24% 29% 32% 28% 32% 16% 29% 30% 23% 27% 31% 26% 33% 22% 23% 27% 31% 24% 27% 30% 23% 25% 25% 26% 34% 25% 26% 31% 21% 29% 21% 26% 29% 13% 31% 17% 10%
Somewhat important 20% 26% 13% 17% 21% 17% 21% 18% 21% 17% 21% 19% 13% 28% 17% 20% 22% 18% 16% 26% 12% 30% 13% 18% 16% 28% 13% 17% 24% 20% 21% 23% 10% 19% 20% 13% 23% 22% 21% 21% 10% 28% 17% 13% 38%
Very important 18% 25% 10% 27% 15% 27% 15% 23% 15% 27% 16% 13% 8% 22% 27% 14% 16% 30% 23% 24% 4% 23% 9% 30% 23% 24% 7% 25% 21% 14% 20% 11% 11% 20% 17% 19% 15% 14% 24% 18% 20% 35% 12% 21% 43%
Becoming rich Not at all important 10% 7% 14% 11% 10% 11% 10% 8% 11% 11% 4% 10% 12% 10% 11% 8% 11% 9% 13% 5% 11% 7% 16% 9% 13% 6% 14% 12% 5% 11% 10% 8% 12% 13% 9% 10% 7% 10% 13% 11% 6% 7% 12% 13% 2%
Not very important 27% 20% 34% 23% 28% 23% 28% 27% 26% 23% 34% 26% 35% 20% 23% 30% 26% 16% 31% 17% 43% 23% 30% 16% 31% 21% 35% 25% 26% 28% 25% 30% 31% 24% 27% 36% 24% 30% 18% 27% 29% 18% 30% 30% 11%
Somewhat important 38% 38% 39% 37% 39% 37% 39% 38% 39% 37% 40% 42% 40% 36% 37% 41% 38% 35% 39% 45% 37% 36% 40% 35% 39% 39% 39% 37% 43% 37% 38% 37% 39% 32% 40% 27% 40% 40% 42% 38% 39% 36% 39% 37% 35%
Very important 25% 35% 14% 29% 24% 29% 24% 26% 24% 29% 22% 22% 13% 34% 29% 22% 25% 40% 17% 33% 10% 34% 15% 40% 17% 34% 13% 26% 26% 24% 26% 24% 18% 31% 23% 28% 29% 21% 27% 24% 26% 39% 19% 20% 52%
Owning a home Not at all important 5% 5% 5% 7% 5% 7% 5% 5% 5% 7% 3% 6% 5% 5% 7% 5% 5% 10% 3% 4% 5% 4% 6% 10% 3% 4% 6% 7% 5% 5% 4% 8% 8% 5% 5% 4% 3% 5% 7% 5% 6% 4% 6% 6% 3%
Not very important 10% 8% 11% 3% 12% 3% 12% 7% 11% 3% 13% 13% 12% 10% 3% 13% 11% 2% 4% 11% 15% 9% 13% 2% 4% 10% 13% 3% 10% 12% 7% 20% 11% 13% 9% 10% 8% 12% 8% 10% 5% 6% 11% 10% 3%
Somewhat important 33% 31% 35% 28% 34% 28% 34% 33% 33% 28% 40% 34% 33% 33% 28% 36% 33% 24% 33% 35% 37% 31% 35% 24% 33% 32% 36% 30% 29% 35% 35% 24% 31% 28% 34% 35% 30% 33% 33% 34% 26% 30% 34% 34% 28%
Very important 52% 56% 48% 62% 50% 62% 50% 55% 50% 62% 44% 47% 51% 52% 62% 46% 51% 64% 59% 49% 43% 56% 47% 64% 59% 54% 45% 60% 56% 48% 53% 48% 51% 55% 51% 50% 60% 49% 52% 51% 64% 60% 49% 49% 66%
Start a business Not at all important 27% 17% 38% 24% 28% 24% 28% 27% 27% 24% 32% 32% 33% 20% 24% 32% 26% 19% 28% 17% 49% 16% 36% 19% 28% 16% 41% 25% 26% 29% 28% 23% 26% 21% 29% 32% 22% 24% 32% 26% 34% 15% 32% 30% 6%
Not very important 27% 23% 30% 33% 25% 33% 25% 32% 24% 33% 30% 27% 28% 20% 33% 28% 23% 25% 43% 27% 30% 21% 26% 25% 43% 23% 27% 33% 23% 26% 24% 30% 37% 28% 26% 32% 23% 29% 20% 26% 37% 13% 32% 18% 9%
Somewhat important 23% 28% 19% 25% 23% 25% 23% 22% 24% 25% 17% 23% 23% 25% 25% 20% 24% 31% 20% 28% 13% 26% 22% 31% 20% 27% 18% 26% 22% 23% 22% 28% 26% 26% 22% 18% 29% 27% 18% 24% 14% 28% 22% 25% 29%
Very important 23% 32% 13% 18% 24% 18% 24% 19% 25% 18% 20% 18% 16% 35% 18% 19% 27% 25% 10% 29% 9% 37% 16% 25% 10% 34% 14% 16% 29% 23% 26% 19% 11% 24% 22% 18% 26% 20% 31% 23% 15% 45% 15% 27% 56%
Earn a higher degree than I have now Not at all important 14% 14% 15% 10% 16% 10% 16% 7% 18% 10% 3% 10% 23% 19% 10% 7% 21% 12% 7% 7% 7% 18% 23% 12% 7% 14% 17% 9% 5% 20% 14% 15% 18% 8% 16% 13% 14% 15% 14% 14% 15% 11% 16% 15% 9%
Not very important 19% 15% 23% 4% 23% 4% 23% 8% 24% 4% 15% 25% 31% 18% 4% 21% 24% 8% 1% 17% 24% 17% 30% 8% 1% 17% 28% 4% 8% 29% 18% 18% 26% 18% 19% 22% 17% 19% 17% 20% 13% 14% 21% 23% 9%
Somewhat important 27% 30% 23% 18% 29% 18% 29% 21% 29% 18% 25% 33% 26% 30% 18% 30% 28% 24% 13% 34% 25% 30% 27% 24% 13% 31% 26% 20% 29% 29% 28% 25% 21% 33% 25% 21% 30% 26% 32% 28% 18% 33% 24% 33% 33%
Very important 40% 41% 39% 68% 33% 68% 33% 63% 29% 68% 56% 32% 20% 33% 68% 42% 28% 56% 80% 41% 43% 35% 20% 56% 80% 37% 28% 67% 58% 23% 40% 42% 35% 40% 40% 44% 39% 40% 37% 39% 53% 41% 39% 28% 50%
Travel Not at all important 5% 8% 3% 7% 5% 7% 5% 6% 5% 7% 4% 6% 6% 4% 7% 5% 5% 10% 4% 8% 2% 6% 3% 10% 4% 7% 3% 6% 2% 6% 5% 7% 9% 7% 5% 5% 3% 6% 7% 5% 10% 2% 6% 4% 1%
Not very important 10% 10% 10% 12% 10% 12% 10% 12% 10% 12% 12% 10% 11% 8% 12% 11% 9% 13% 10% 10% 11% 8% 10% 13% 10% 9% 11% 12% 10% 10% 10% 14% 9% 11% 10% 10% 9% 12% 9% 11% 5% 7% 11% 9% 6%
Somewhat important 39% 36% 41% 41% 38% 41% 38% 42% 37% 41% 44% 37% 41% 34% 41% 40% 37% 30% 53% 40% 40% 37% 37% 30% 53% 38% 38% 40% 39% 38% 40% 29% 47% 40% 38% 38% 40% 40% 34% 37% 54% 38% 39% 42% 35%
Very important 46% 46% 46% 40% 47% 40% 47% 40% 48% 40% 40% 47% 42% 54% 40% 44% 49% 47% 33% 42% 47% 48% 50% 47% 33% 46% 49% 42% 49% 46% 46% 51% 36% 42% 47% 48% 47% 43% 49% 47% 31% 52% 43% 46% 57%
Pay off debt / Be debt free Not at all important 4% 6% 2% 12% 2% 12% 2% 9% 2% 12% 4% 1% 2% 2% 12% 2% 2% 17% 7% 3% 1% 3% 1% 17% 7% 3% 1% 11% 2% 2% 4% 7% 2% 1% 5% 2% 2% 4% 6% 4% 4% 2% 5% 1% 3%
Not very important 5% 5% 5% 4% 5% 4% 5% 4% 5% 4% 4% 5% 4% 6% 4% 5% 5% 1% 7% 5% 4% 6% 4% 1% 7% 6% 4% 4% 6% 5% 6% 3% 2% 8% 4% 4% 3% 7% 3% 5% 7% 6% 4% 5% 7%
Somewhat important 24% 27% 21% 17% 26% 17% 26% 22% 24% 17% 32% 25% 19% 28% 17% 28% 24% 13% 20% 37% 20% 26% 22% 13% 20% 30% 21% 17% 26% 25% 25% 16% 24% 28% 22% 22% 22% 27% 22% 25% 16% 27% 23% 31% 24%
Very important 67% 63% 72% 68% 67% 68% 67% 65% 69% 68% 60% 69% 74% 65% 68% 65% 69% 69% 66% 56% 75% 65% 73% 69% 66% 61% 73% 67% 66% 68% 65% 74% 73% 63% 69% 72% 73% 62% 69% 67% 73% 65% 68% 63% 66%
Base 1000 507 493 202 798 202 798 324 676 202 122 166 221 289 202 288 510 103 99 147 141 258 253 103 99 405 394 223 204 573 724 160 116 219 781 200 166 382 230 889 86 267 733 105 163
Base: All Respondents
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