Which of the following food trends have you tried/visited?

Source: Survey Data 2018 04 01 Field Dates: 2018-03-14 - 2018-03-18Base: N=1000Type: Multiple Response

[OPTIONS]

Artisan ice cream
Artisan / Local products
Beer bars (bars focusing on specialty beers)
Celebrity chef restaurant chain
Colorful foods
Charcoal / Black foods
Cold brew coffee
Craft beer
Farm-to-table dining
Food trucks
Fusion cuisine (two different food types/cultures combined in one dish)
High-end food delivery (e.g. Caviar, Sprig, UberEATS, etc.)
Meal kit subscription service
Mason Jar / Bento Box meals
Poké / Sushi-rittos
Pop up restaurant
Quinoa
Spiralized / Riced vegetables
Instagrammable foods (e.g. elaborate milkshakes, rainbow grilled cheese, cronuts)
Super Foods (e.g. Acai, Spirulina)
Non-dairy Milks (e.g. Oat Milk, Cashew Milk)
Kombucha
Fake / Vegan Meat
Sparkling beverages (e.g. La Croix, San Pelligrino)
Avocado Toast
Cold Pressed Juices
Other, please specify:
Other, please specify:
None of these
Clean eating

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C365. Which of the following food trends have you tried/visited?
	Total	Gender		Age Groups		Generation		Age Groups		Age Groups					Age Groups			Age and Gender						Generation and Gender				Academic Status			Race			Hispanic		Region				City Resident		Parent		Parent
		Male	Female	Under 18	18 and Over	Gen Z (13 to 17)	Millennial (18 to 35)	Under 21	21 and Over	13 to 17	18 to 20	21 to 24	25 to 29	30 to 35	13-17	18-24	25-35	13 to 17, M	13 to 17, F	18 to 24 ,M	18 to 24, F	25 to 35, M	25 to 35, F	Gen Z (13 to 17), M	Gen Z (13 to 17), F	Millennial (18 to 35), M	Millennial (18 to 35), F	Middle School / High School	College	Not in School	Caucasian/White	African American/Black	Asian/Other	Hispanic	Non-Hispanic	Midwest	Northeast	South	West	Urban	Non-urban	Yes	No	Moms	Dads	Non-Parents
Food trucks	45%	38%	52%	31%	49%	31%	49%	36%	50%	31%	44%	49%	55%	45%	31%	47%	50%	28%	35%	39%	55%	42%	58%	28%	35%	41%	57%	31%	43%	52%	44%	35%	66%	47%	44%	39%	44%	47%	46%	47%	29%	34%	52%	43%	27%	52%
Non-dairy Milks (e.g. Oat Milk, Cashew Milk)	34%	25%	42%	24%	36%	24%	36%	26%	37%	24%	30%	42%	45%	28%	24%	37%	36%	22%	26%	24%	50%	28%	44%	22%	26%	26%	47%	27%	32%	38%	32%	34%	43%	25%	36%	41%	32%	35%	31%	35%	29%	23%	41%	26%	21%	41%
Quinoa	32%	24%	40%	18%	35%	18%	35%	22%	36%	18%	28%	31%	43%	34%	18%	30%	38%	12%	26%	21%	39%	30%	46%	12%	26%	27%	43%	19%	32%	36%	31%	30%	41%	26%	33%	32%	35%	34%	29%	32%	25%	23%	38%	22%	24%	38%
Sparkling beverages (e.g. La Croix, San Pelligrino)	30%	25%	36%	23%	32%	23%	32%	23%	34%	23%	23%	27%	40%	33%	23%	26%	36%	23%	23%	19%	33%	29%	44%	23%	23%	25%	40%	24%	26%	35%	29%	30%	40%	23%	32%	32%	33%	31%	28%	32%	13%	24%	35%	24%	24%	35%
Cold brew coffee	29%	26%	32%	13%	33%	13%	33%	16%	36%	13%	22%	30%	39%	36%	13%	27%	38%	8%	18%	24%	29%	36%	40%	8%	18%	31%	36%	14%	26%	37%	30%	22%	33%	28%	29%	27%	31%	30%	29%	30%	19%	29%	32%	28%	31%	32%
Craft beer	27%	30%	25%	4%	33%	4%	33%	9%	37%	4%	17%	29%	44%	35%	4%	24%	39%	5%	3%	26%	21%	42%	36%	5%	3%	36%	31%	4%	25%	38%	30%	15%	25%	29%	27%	27%	36%	27%	24%	29%	15%	26%	32%	17%	33%	32%
Avocado Toast	24%	18%	30%	18%	26%	18%	26%	21%	26%	18%	25%	26%	28%	23%	18%	25%	26%	12%	24%	20%	32%	20%	31%	12%	24%	20%	31%	18%	24%	26%	25%	14%	34%	23%	24%	15%	30%	25%	26%	25%	15%	20%	28%	20%	19%	28%
Artisan ice cream	23%	22%	24%	11%	26%	11%	26%	13%	27%	11%	17%	23%	28%	30%	11%	21%	29%	10%	12%	18%	24%	30%	28%	10%	12%	25%	26%	12%	22%	28%	22%	17%	39%	25%	22%	15%	25%	26%	24%	24%	4%	22%	25%	16%	26%	25%
Artisan / Local products	22%	21%	24%	8%	26%	8%	26%	13%	27%	8%	20%	25%	29%	28%	8%	23%	28%	7%	8%	23%	23%	26%	30%	7%	8%	25%	27%	8%	25%	27%	24%	14%	28%	26%	22%	19%	26%	23%	24%	24%	9%	22%	26%	18%	24%	26%
Super Foods (e.g. Acai, Spirulina)	22%	19%	26%	13%	25%	13%	25%	17%	25%	13%	23%	24%	28%	23%	13%	24%	26%	10%	15%	18%	30%	23%	29%	10%	15%	21%	29%	13%	24%	26%	23%	14%	35%	19%	23%	14%	29%	23%	24%	23%	10%	20%	26%	12%	25%	26%
Fusion cuisine (two different food types/cultures combined in one dish)	22%	20%	24%	10%	25%	10%	25%	13%	26%	10%	17%	23%	28%	27%	10%	21%	27%	8%	12%	19%	23%	25%	30%	8%	12%	23%	27%	10%	24%	25%	21%	16%	40%	22%	22%	13%	21%	22%	29%	23%	6%	19%	26%	16%	20%	26%
Fake / Vegan Meat	21%	18%	25%	12%	24%	12%	24%	14%	25%	12%	17%	26%	29%	20%	12%	23%	24%	5%	18%	18%	27%	23%	26%	5%	18%	21%	26%	12%	17%	27%	21%	20%	27%	19%	22%	22%	20%	19%	23%	22%	5%	19%	24%	16%	22%	24%
Farm-to-table dining	21%	21%	20%	10%	24%	10%	24%	13%	25%	10%	18%	20%	25%	29%	10%	19%	27%	10%	10%	22%	15%	26%	28%	10%	10%	25%	23%	10%	22%	25%	23%	10%	27%	19%	22%	13%	23%	24%	22%	22%	9%	23%	23%	20%	24%	23%
Spiralized / Riced vegetables	20%	18%	23%	9%	23%	9%	23%	12%	24%	9%	18%	20%	25%	26%	9%	19%	25%	7%	11%	17%	22%	23%	28%	7%	11%	20%	26%	7%	22%	24%	21%	15%	23%	23%	19%	10%	21%	24%	22%	21%	7%	17%	23%	12%	21%	23%
Beer bars (bars focusing on specialty beers)	19%	23%	14%	3%	23%	3%	23%	5%	25%	3%	9%	23%	27%	25%	3%	17%	26%	3%	3%	22%	11%	31%	21%	3%	3%	28%	17%	2%	18%	25%	20%	14%	13%	22%	18%	18%	21%	15%	21%	19%	16%	17%	22%	8%	24%	22%
Clean eating	18%	17%	19%	9%	21%	9%	21%	16%	19%	9%	27%	18%	22%	18%	9%	21%	20%	7%	11%	19%	24%	21%	19%	7%	11%	20%	21%	10%	22%	19%	18%	16%	26%	18%	18%	15%	21%	19%	19%	19%	11%	23%	18%	16%	27%	18%
Cold Pressed Juices	18%	16%	20%	9%	20%	9%	20%	13%	21%	9%	20%	21%	20%	21%	9%	21%	20%	8%	10%	19%	22%	17%	24%	8%	10%	18%	23%	9%	23%	20%	17%	16%	28%	17%	18%	15%	24%	19%	18%	19%	7%	17%	21%	15%	18%	21%
Poké / Sushi-rittos	17%	16%	18%	9%	19%	9%	19%	11%	19%	9%	15%	19%	21%	18%	9%	17%	19%	7%	12%	14%	21%	21%	18%	7%	12%	18%	19%	9%	17%	20%	15%	9%	40%	19%	16%	8%	13%	15%	27%	18%	4%	13%	19%	9%	16%	19%
Kombucha	17%	14%	19%	8%	19%	8%	19%	10%	20%	8%	13%	20%	24%	16%	8%	17%	20%	7%	9%	14%	21%	18%	22%	7%	9%	16%	21%	8%	19%	19%	16%	16%	22%	14%	17%	18%	16%	16%	18%	18%	5%	13%	19%	9%	16%	19%
Meal kit subscription service	15%	14%	17%	6%	18%	6%	18%	10%	18%	6%	16%	13%	20%	20%	6%	14%	20%	4%	8%	18%	10%	15%	24%	4%	8%	16%	19%	5%	17%	18%	16%	14%	8%	15%	15%	11%	21%	18%	13%	16%	5%	18%	16%	17%	18%	16%
High-end food delivery (e.g. Caviar, Sprig, UberEATS, etc.)	15%	14%	16%	5%	18%	5%	18%	9%	18%	5%	16%	18%	17%	18%	5%	17%	18%	6%	4%	13%	22%	18%	18%	6%	4%	16%	19%	5%	16%	19%	14%	20%	15%	18%	14%	12%	15%	13%	20%	16%	6%	13%	19%	14%	12%	19%
Colorful foods	15%	15%	15%	10%	16%	10%	16%	14%	15%	10%	20%	13%	14%	18%	10%	16%	16%	8%	13%	18%	15%	16%	16%	8%	13%	17%	15%	10%	16%	16%	16%	9%	15%	13%	15%	11%	20%	17%	15%	16%	4%	17%	16%	13%	20%	16%
Instagrammable foods (e.g. elaborate milkshakes, rainbow grilled cheese, cronuts)	14%	16%	12%	7%	16%	7%	16%	9%	17%	7%	14%	16%	16%	17%	7%	15%	17%	4%	9%	15%	15%	21%	12%	4%	9%	19%	13%	7%	18%	15%	14%	11%	18%	18%	13%	8%	17%	13%	17%	15%	1%	17%	15%	10%	21%	15%
Pop up restaurant	14%	15%	12%	8%	15%	8%	15%	10%	15%	8%	13%	15%	19%	13%	8%	14%	16%	10%	6%	15%	14%	18%	13%	10%	6%	17%	13%	8%	17%	14%	14%	12%	17%	14%	14%	8%	18%	15%	14%	15%	3%	17%	14%	11%	21%	14%
Mason Jar / Bento Box meals	14%	12%	15%	7%	15%	7%	15%	11%	15%	7%	17%	21%	11%	15%	7%	19%	13%	6%	8%	19%	19%	10%	16%	6%	8%	14%	17%	7%	18%	14%	13%	13%	19%	12%	14%	10%	14%	15%	14%	14%	9%	12%	16%	12%	12%	16%
Celebrity chef restaurant chain	13%	14%	12%	4%	15%	4%	15%	9%	15%	4%	17%	10%	15%	18%	4%	12%	17%	3%	4%	15%	10%	18%	15%	3%	4%	17%	13%	3%	16%	15%	14%	10%	12%	12%	13%	11%	16%	12%	14%	13%	4%	22%	11%	15%	27%	11%
None of these	12%	12%	12%	26%	9%	26%	9%	20%	8%	26%	10%	9%	6%	11%	26%	9%	8%	29%	23%	10%	9%	7%	10%	29%	23%	8%	10%	25%	9%	9%	13%	13%	5%	20%	10%	16%	12%	12%	10%	11%	24%	8%	10%	13%	4%	10%
Charcoal / Black foods	9%	11%	6%	3%	10%	3%	10%	5%	10%	3%	9%	10%	10%	10%	3%	10%	10%	2%	4%	13%	6%	13%	7%	2%	4%	13%	7%	3%	12%	9%	10%	5%	8%	9%	9%	6%	8%	9%	11%	9%	2%	10%	9%	5%	14%	9%
Other, please specify:	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	1%	0%	0%	0%	0%	0%	1%	0%	0%	0%	1%	0%	1%	0%	0%	0%	0%	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
Base	1000	509	491	206	794	206	794	332	668	206	126	176	231	260	206	302	491	106	101	155	148	249	242	106	101	404	390	212	268	520	741	161	98	207	793	183	157	314	305	893	79	245	641	103	142	641
Base: All Respondents