Zara Knows How To Make Viral Clothes On the Viral List

Zara has the recipe for creating viral clothing, a Millennial dad is calling out a little-known problem, Hocus Pocus’s 25th birthday celebration is bewitching nostalgic Millennials, and more of what’s getting the internet’s attention this week…

1. Another Zara Product Is Selling Out and Going Viral

Seasons come and go, but Zara’s knack for releasing viral clothing items is apparently eternal. This time, an orange plaid midi skirt is taking social media by storm. The leaves haven’t even started to turn colors yet, but influencers like @venswifestyle and @valerieann16 are all donning the same Zara skirt to kick off pumpkin spice season, prompting Who What Wear and. and Teen Vogue to report on its popularity. The skirt has been selling out, though as of this writing there are some still available. It seems Zara has a knack for producing items that become social media favorites, with diehards coveting pieces like a pair of black track pants in 2016 and studded boots last year. One 2017 coat even got so popular that those who got their hands on it posted pics with the hashtag #CoatSquad, reports Daily Mail, while the Instagram repost account @thatcoat amassed over 7,000 followers.

2. A Millennial Father Calls Out Men’s Restrooms for Missing One Vital Thing

Millennial parents everywhere are outraged that men’s bathrooms don’t have changing tables after an Instagram post of one dad changing his child while in an awkward squat went viral. Donte Palmer posted the picture with the caption, “What’s the deal with not having changing tables in men’s bathroom as if we don’t exist!!” The post was then picked up by @TheShadeRoom where it has over 550,000 likes. Since then, countless dads have posted their own frustrations. Palmer told BuzzFeed News, “My wife and I, we share everything equally. We…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies