Zara Knows How To Make Viral Clothes On the Viral List

Zara has the recipe for creating viral clothing, a Millennial dad is calling out a little-known problem, Hocus Pocus’s 25th birthday celebration is bewitching nostalgic Millennials, and more of what’s getting the internet’s attention this week…

1. Another Zara Product Is Selling Out and Going Viral

Seasons come and go, but Zara’s knack for releasing viral clothing items is apparently eternal. This time, an orange plaid midi skirt is taking social media by storm. The leaves haven’t even started to turn colors yet, but influencers like @venswifestyle and @valerieann16 are all donning the same Zara skirt to kick off pumpkin spice season, prompting Who What Wear and. and Teen Vogue to report on its popularity. The skirt has been selling out, though as of this writing there are some still available. It seems Zara has a knack for producing items that become social media favorites, with diehards coveting pieces like a pair of black track pants in 2016 and studded boots last year. One 2017 coat even got so popular that those who got their hands on it posted pics with the hashtag #CoatSquad, reports Daily Mail, while the Instagram repost account @thatcoat amassed over 7,000 followers.

2. A Millennial Father Calls Out Men’s Restrooms for Missing One Vital Thing

Millennial parents everywhere are outraged that men’s bathrooms don’t have changing tables after an Instagram post of one dad changing his child while in an awkward squat went viral. Donte Palmer posted the picture with the caption, “What’s the deal with not having changing tables in men’s bathroom as if we don’t exist!!” The post was then picked up by @TheShadeRoom where it has over 550,000 likes. Since then, countless dads have posted their own frustrations. Palmer told BuzzFeed News, “My wife and I, we share everything equally. We…

 
 

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Quote of the Day: “Time I could be sleeping is time I spend on social media. It's now part of my waking up and going to sleep routine and, for those reasons, I'm feeling done with social media."—Male, 24, CA

MasterCard created an audio-only logo for Generation Voice Activated. The finance brand has debuted a sound they’ll play when people check out using their MasterCard. YPulse data shows that 29% of 18-36-year-olds own a smart speaker device, and that number is only expected to grow along with the use of other audio-activated devices. MasterCard wants to make their brand memorable without visual cues to tap into the $40 billion in revenue voice shopping is expected to generate by 2022. (Fast Company)

Brands are acting uncannily human on Twitter—is it working? Many brands (mainly the food and beverage kind) are “behav[ing] like real people with idiosyncratic personalities” on social media to connect with young consumers. This allows them to “stand out it in a crowded marketplace," explains one marketing professor. And Twitter users are engaging: from Sunny D to Steak-umm, brands are going viral for nihilist, and even depressing, first-person posts. (Vice)

Millennials are buying more greeting cards this Valentine’s Day. The National Retail Federation estimates the industry made as much as $933 million yesterday, compared to $894 million last year. Experts say that Millennials are behind the boost as they buy more expensive, albeit fewer, cards that often have personalized flourishes and functions (like audio). They’re also opting for IRL cards over e-cards because, as one enthusiast explains, "I like giving cards because you can hold it, unlike a text or email.” (NPR)

Brands went beyond romantic messaging for Valentine’s Day this year. Some catered to Millennials’ Treat Yo’Self mentality with collaborations like Tinder and Homesick’s “Single, Not Sorry” candle, while others celebrated Galentine’s Day. Target stocked themed decorations for those hosting girls-only get-togethers and Kay Jewelers set aside a site category for Galentine’s Day gifts. Finally, the NRF estimates that pet owners spent $886 million on their furry friends on Valentine’s Day, and retailers like PetSmart advertised accordingly. (ContentStandard)

More college grads are taking on retail jobs as stores up the ante for new hires. Yes, the trend is fueled by student debt and other financial factors, but also because stores that focus on experience expect more than ever from their customer service reps. Workers at Sweaty Betty, Everlane, and Warby Parker are reportedly trained with workshops, tests, and homework. But while, as one expert explains, “Customers are also coming in with much higher expectations of what level of service they’re going to receive,” retail wages aren’t keeping pace. (Refinery29)

Quote of the Day: “The best thing about social media is to connect with people across geographical boundaries and cultures. I love interacting with people that I wouldn’t have otherwise.”—Female, 22, PA

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