Zara Knows How To Make Viral Clothes On the Viral List

Zara has the recipe for creating viral clothing, a Millennial dad is calling out a little-known problem, Hocus Pocus’s 25th birthday celebration is bewitching nostalgic Millennials, and more of what’s getting the internet’s attention this week…

1. Another Zara Product Is Selling Out and Going Viral

Seasons come and go, but Zara’s knack for releasing viral clothing items is apparently eternal. This time, an orange plaid midi skirt is taking social media by storm. The leaves haven’t even started to turn colors yet, but influencers like @venswifestyle and @valerieann16 are all donning the same Zara skirt to kick off pumpkin spice season, prompting Who What Wear and. and Teen Vogue to report on its popularity. The skirt has been selling out, though as of this writing there are some still available. It seems Zara has a knack for producing items that become social media favorites, with diehards coveting pieces like a pair of black track pants in 2016 and studded boots last year. One 2017 coat even got so popular that those who got their hands on it posted pics with the hashtag #CoatSquad, reports Daily Mail, while the Instagram repost account @thatcoat amassed over 7,000 followers.

2. A Millennial Father Calls Out Men’s Restrooms for Missing One Vital Thing

Millennial parents everywhere are outraged that men’s bathrooms don’t have changing tables after an Instagram post of one dad changing his child while in an awkward squat went viral. Donte Palmer posted the picture with the caption, “What’s the deal with not having changing tables in men’s bathroom as if we don’t exist!!” The post was then picked up by @TheShadeRoom where it has over 550,000 likes. Since then, countless dads have posted their own frustrations. Palmer told BuzzFeed News, “My wife and I, we share everything equally. We…

 
 

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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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