Zara Knows How To Make Viral Clothes On the Viral List

Zara has the recipe for creating viral clothing, a Millennial dad is calling out a little-known problem, Hocus Pocus’s 25th birthday celebration is bewitching nostalgic Millennials, and more of what’s getting the internet’s attention this week…

1. Another Zara Product Is Selling Out and Going Viral

Seasons come and go, but Zara’s knack for releasing viral clothing items is apparently eternal. This time, an orange plaid midi skirt is taking social media by storm. The leaves haven’t even started to turn colors yet, but influencers like @venswifestyle and @valerieann16 are all donning the same Zara skirt to kick off pumpkin spice season, prompting Who What Wear and. and Teen Vogue to report on its popularity. The skirt has been selling out, though as of this writing there are some still available. It seems Zara has a knack for producing items that become social media favorites, with diehards coveting pieces like a pair of black track pants in 2016 and studded boots last year. One 2017 coat even got so popular that those who got their hands on it posted pics with the hashtag #CoatSquad, reports Daily Mail, while the Instagram repost account @thatcoat amassed over 7,000 followers.

2. A Millennial Father Calls Out Men’s Restrooms for Missing One Vital Thing

Millennial parents everywhere are outraged that men’s bathrooms don’t have changing tables after an Instagram post of one dad changing his child while in an awkward squat went viral. Donte Palmer posted the picture with the caption, “What’s the deal with not having changing tables in men’s bathroom as if we don’t exist!!” The post was then picked up by @TheShadeRoom where it has over 550,000 likes. Since then, countless dads have posted their own frustrations. Palmer told BuzzFeed News, “My wife and I, we share everything equally. We…

 
 

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Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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