Ypulse’s Predictions for 2017

We told you what other experts are predicting for 2017, now here's the Ypulse team's forecast for what the next 12 months might hold in media, spending, entertainment, technology, and more... 

RETAIL/SPENDING

More Millennials Will See the Green Light

We predicted that Millennials would begin to flex their financial force in 2016, and we saw it happen: they’re outspending older shoppers in dining, experiences, and more. But it’s no secret they have a fraught relationship with money: young adults during the recession have seen the U.S. financial system at its worst, and have been forced to live out its consequences. But as the recession slowly fades from memory, we’re primed for a money revolution. In 2017, Millennials are looking to take control of their finances: 22% of all 13-34 year olds say becoming financially independent is their New Year’s resolution–and the number is higher for those over 25 [46%]. And while 29% are still nervous and overwhelmed when they think about money, an increasing number of Millennials are optimistic [33%] and confident [25%]. We think this is the year that more of the Millennial generation moves out from Mom and Dad’s house and starts seeing green: they’re going to save more, spend smarter, and learn how to maximize their spending power. It helps that they’re advancing in their careers, but they’re also finally seeing and using financial tools that reflect their behaviors and attitudes. As financial apps like Venmo grow in popularity and replace traditional banking institutions, their agency over their own finances will only increase, and money will become less a source of anxiety and more a tool for empowerment that helps them get what they want. Don’t expect this to mean a bounce-back to a mirror of the Boomer-era economy: this generation spends…

 
 

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The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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