Ypulse Interviews Hollywood Screenwriter, Kirsten Smith

Ypulse had the pleasure of sitting down with Hollywood screenwriter and American novelist, Kirsten Smith; responsible for teen hit sensations like 10 Things I Hate About You and Legally Blonde. Her new book, Trinkets, a tale of three teenage girl shoplifters, is a gritty, dark comedy that takes place in a rich suburb outside of Portland. We had the chance to talk to her about her new book, the politics of making a teenage girl movie (in comparison to a teenage boy movie), the trends of the modern day female, and the cultural shifts of the teenage girl spanning the past two decades. 

YPulse: Trinkets has so far had a great response. Famous blogger Tavi Gevinson said she even wants to devote a “shrine to it”. How was writing it and how are you feeling about the launch?

Kirsten Smith: I’m really excited about it and I am huge fan of Tavi’s. She’s one of the smartest people I’ve ever met, and I know that sounds crazy because she’s 16, but it’s true. 

KS: It was a long journey to write the book because I was in the midst of getting a bunch of screenplays out so it feels amazing to finally get it out there. 

YP: How long did it take you?

KS: 6 years! 

YP: Wow. Did you find yourself fighting with maintaining relevant subject matter? So much has changed in such a short period of time, primarily technology. 

KS: Yes! Well, my friend and former assistant, Hope Leon always jokes that when I started the book, cellphones were the size of a giant purse. It feels true in a way because when I started writing it iPhones or Andriods didn’t even exist. Another way I went around that was that I chose not to focus on the technology aspect. You’ll notice it’s not very tech specific, it’s a little more classic in the way that the characters are operating. 

YP: It’s funny…

 
 

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Millennial News Feed

Quote of the Day: “Next winter I will be going on a solo backpacking trip through Southeast Asia and India. I plan to visit ashrams in India, go hiking and kayaking through SE Asia, try new cuisines, meet locals, and get off the beaten path.” – Female, 26, CO

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A new wave of live streaming apps have been gaining young consumers’ attention—but how are they stacking up against more established social media platforms? Horizon Media’s infographic looks at the state of apps like Meerkat and Periscope, and finds 18-34-year-olds are more likely than older consumers to use them. But while Millennials are also more likely to have heard of these live streaming apps, awareness is still quite low compared to Snapchat, Instagram, and Vine. (Adweek)

The Good Humor man is getting a makeover to appeal to the next generation of ice cream consumers. The brand says they’re changing their trucks to capture the attention of today’s kids, who may be too distracted by devices to hear them coming down the street. In some areas, drivers are being given a more modern dress code, and the now brightly painted trucks’ jingles are being changed to pop hits from artists like Beyoncé and Taylor Swift. (NYPost)

Millennials want to work in tech—specifically for Google. A new report found that tech brands take up the top three spots in the list of places 18-34-year-olds would want to work, with nearly 20% naming Google as their ideal employer, 13% naming Apple, and 9% naming Facebook. Google’s top ranking is fairly unsurprising considering their consistently high marks in employee perks and benefits. (Business Insider)

Emoji are replacing internet slang, infiltrating fashion, and more brands have been creating emoji-centric marketing campaigns in order to appeal to Millennials and teens. Now nonprofit hotline BRIS has launched Abused Emojis, a new emoji alphabet that includes icons for parent drinking, a child being hurt, thinking about death, and other difficult issues. The intention is for kids to use these symbols “to talk about situations where they felt bad or wrongly treated” without having to verbalize their complex problems. (Fast Company)

We give you a dose of insights on young consumers each day, but every quarter, we zoom our lens out to look at some of the larger trends happening with Millennials and teens—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, which synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" of big shifts and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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