Ypulse Interview: Kim Bolan Cullin, 'Teen Spaces'

kimbolancullinToday’s Ypulse Interview is with Kim Bolan Cullin, author of the ALA library design resource guide Teen Spaces: The Step-by-Step Library Makeover, now in its second edition.

Kim reached out to us after our recent coverage of the ALA Annual Conference where she was also a speaker (see her presentations on “Teen Space: Design with Economy” and “Top Library Building Trends” on her blog The Indie Librarian).  Below, she fields some of our questions on the teen trends happening inside and around libraries. Or, as NPR called them, “the next big pop-culture wave after cupcakes.”

Ypulse: What are some of the biggest changes in teen spaces you’ve observed between the first and second edition of your book? What do you expect and hope to see continue to change in the next few years?

Kim Bolan Cullin: The first change is that there ARE actually teen spaces out there now. It was a struggle with the first edition to find teen library spaces in general; even more difficult to find libraries who were being creative and thinking outside the box. With the second edition, I didn’t even have to look for examples – people came to me – libraries big and small. One thing that hasn’t changed is that good public library examples still outweigh good school library examples. Model school libraries are still unfortunately few and far between. Although, there are several school media specialists out there trying to make a difference in this area too.

Over the years I’ve seen a huge shift in how libraries are thinking about space allocation and “space equity” for teens. This is happening with building revamps and renovations as well as with new building construction. More and more libraries are planning and designing space for teenagers as a priority rather than an afterthought. This is a…

 
 

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Millennial News Feed

Quote of the Day: “I follow the news because I want to be aware of the world.” –Female, 15, OH

Today in “food chains trying to appeal to young consumers” news: TGI Fridays is trying to “woo Gen Y" with free burgers and pay-it-forward marketing. Customers who buy a burger will get a code they can use to share a free burger with a friend via social media or email. The digital campaign is designed to draw in Millennials, who Friday’s CEO notes need "something worthy of a conversation” to interest them. (MediaPost)

Native advertising is still controversial, and some believe truly misleading, but a recent study finds younger readers are “significantly less likely to feel deceived by native ads.” Twenty percent of 18-24-year-olds and 15% of 25-34-year-olds actually say they feel more positive about brands that have native ads. Growing up with branded content is likely influencing their more positive POV, but Ypulse research has also found that 82% say “everything I see or read I take with a grain of salt.” (Skyword)

Think Millennials are lazy? What if we told you they don’t even stop working when they’re on vacation? A new survey reports that 35% of Millennials say they work every day of their vacations, and feel less productive when they get back. It’s clear that entering the workplace at a time when they are always accessible via mobile has made an impact. (Time)

Minecraft is hugely popular with young consumers, its influence is growing, and the game is spawning a new kind of celebrity. The Minecon convention in London over July 4th weekend was the largest ever event for a single video game, selling 100,000 tickets. The convention featured Minecraft players with millions of followers, who signed autographs, took pictures with fans, and enjoyed a new era of fame. (Business Insider)

Young consumers might be more willing to give out their data online, but beware: they “will ditch brands” that use it to spam them. Millennials are reportedly 44% more likely than Xers and Boomers to fall into the “sensitive consumer” bracket, and research has found that if annoyed by marketing, 80% of Millennials will block cold callers, 84% will unsubscribe from emails or close accounts, and 82% will delete apps. (Marketing Magazine)

Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN 

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