Ypulse Interview: Jake Sasseville, Late Night Republic

jakesassevilleToday’s Ypulse Interview is with Jake Sasseville, 24 year-old host of “Late Night Republic.” Jake first flashed on to the Ypulse radar back in 2008 when his earlier Gen Y riff on late night programming “The Edge with Jake Sasseville” debuted on more than 40 ABC affiliates and he first started turning heads (and winning brands) with his bold personality and equally dynamic approach to product integration. Clearly, we suspected, this was a youth entrepreneur to watch…

And watch they have. Last month, Jake launched his latest late-night project in 75 markets and was profiled by Ad Age, reg. required, for winning out over Leno, Conan and the like as Procter & Gamble’s platform of choice to promote Pringles Xtreme crisps. Below, we catch up with Jake to hear more about this new venture, his winning formula and what it takes to reach Gen Y audiences today.

Ypulse: How did you first get interested in the talk show business? What lessons did you learn starting out?

Jake Sasseville: Well, I actually didn’t start in TV if I’m honest with you. I started out as a magician learning how to influence people, hopefully make them laugh and certainly get a lot of rejection. I got a lot of rejection as a magician… mainly because I used to mess up my tricks a lot. But I started in Maine at 13 years-old and I would go to restaurants and shakedown the owner to hire me for $60 an hour to do walk-around magic while their customers would wait for their food.

So, that’s how it began. And then I realized I wanted to do more than magic and have more impact, so I used that money that I made as a magician to invest in a local access TV show at 14 and 15 years old. That’s how the dream started and I wasn’t really expecting it go anywhere. As time progressed though and I became more interested in working with…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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